SlideShare a Scribd company logo
Codes and
Conventions of
Newspaper
Adverts
Newspaper Adverts
● Logo
● Title
● Banner
● Text
● Scheduling / Channel Identity
● Slogan
Logo & Banner
The logo on both these Channel 4
print adverts are to the right hand
side of the main image. This advert
shows that the channel 4 logo is to
the right of the advert, keeping
space for the main image.
The logo colour is
normally the same as
the banners as this
creates the house style
for the newspaper
advert. This advert for
a channel 4
documentary has a
green banner which
then matches then
banner, creating a
house style.
Image
There can often be photoshop that takes
place on the print advert for example this
advert for Hollyoaks. This is so that it is
more visually interesting for the audience.
It shows that this advert has been
photoshopped to show a fire effect, to
create a meaning to the advert.
There is also normally just one key quality
main image that features on a print
advert. This is so it keeps it simply and
that it allows consumers to focus on one
thing. This advert for The Morgan Show
shows that they have a main high quality
image to keep it simple and to draw the
audience in to that one main image.
Text
The slogan is normally the
biggest font on the page, this is
to make it stand out for the
audience and it give them an
insight of what the documentary
is going to be about.
The title of the
documentary is
placed at the bottom
right on the advert
with the scheduling
of the programme.
The tagline for this print advert
is ‘The Future’s Broken’, this is
the biggest text that is on the
print advert. This is done as it
gives the audience a taste to
what the programme is going
to be about and to attract them
to watch the show. The tagline
is normally linked to the
programme or the image, on
the print advert it shows that
the word ‘broken’ anchors the
image of the glass (or mirror
due to the name of the
programme) as this is also
broken. This is done to intrigue
and attract the audience and to
try and get as many people to
watch the programme as
possible.
There is a banner behind the scheduling of the programme, name and
the tagline, this is done so that it is to help the audience navigate to
this information as this is the most relevant information on the print
advert. The black banners also helps the text to stand out from the
image and therefore is easier for the audience.
The house style of
the print advert also
anchors the title of
the programme. This
is due to the fact that
the colour scheme is
black as the logo and
banners are both this
colour. This then links
to the title of ‘Black
Mirror’.
The banner and the text do not take the focus of
the main image, this is due to the fact that the
image is central and there is only one key quality
main image on the print advert.
Analysis

More Related Content

What's hot

Magazine listings
Magazine listingsMagazine listings
Magazine listings
A2 Media Column E
 
Question 2 Media Presentation
Question 2 Media PresentationQuestion 2 Media Presentation
Question 2 Media PresentationFrancesca Gee
 
Research into Channel Four Posters
Research into Channel Four PostersResearch into Channel Four Posters
Research into Channel Four PostersCharlotte131
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
meganburley99
 
Magazine listings
Magazine listingsMagazine listings
Magazine listings
A2 Media Column E
 
Print advert
Print advertPrint advert
Print advert
katiesheard
 
Newspaper advert analysis
Newspaper advert analysisNewspaper advert analysis
Newspaper advert analysispriscillaamofa
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2howardsmithh
 
Newspaper analysis
Newspaper analysis Newspaper analysis
Newspaper analysis
ellachapman123
 
How effective is the combination of your main product and ancillary?
How effective is the combination of your main product and ancillary?How effective is the combination of your main product and ancillary?
How effective is the combination of your main product and ancillary?CFGSSufiaB
 
Print advert
Print advertPrint advert
Print advert
katiesheard
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
A2 Media Column D
 
Titles research
Titles researchTitles research
Titles research
BrookeCaetano
 
Poster analysis 127 hours
Poster analysis 127 hoursPoster analysis 127 hours
Poster analysis 127 hourssez_gemini
 
Construction of my promotional poster
Construction of my promotional posterConstruction of my promotional poster
Construction of my promotional posterguest34f515
 
Billboard deconstructions
Billboard deconstructionsBillboard deconstructions
Billboard deconstructions
shantelle bowman
 
Codes and conventions of a print ad
Codes and conventions of a print adCodes and conventions of a print ad
Codes and conventions of a print ad
harrystrachan1
 
Poster analysis
Poster analysisPoster analysis
Poster analysis
TomOwen3103
 

What's hot (20)

Magazine listings
Magazine listingsMagazine listings
Magazine listings
 
Question 2 Media Presentation
Question 2 Media PresentationQuestion 2 Media Presentation
Question 2 Media Presentation
 
Research into Channel Four Posters
Research into Channel Four PostersResearch into Channel Four Posters
Research into Channel Four Posters
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
 
Meadia q2
Meadia q2Meadia q2
Meadia q2
 
Magazine listings
Magazine listingsMagazine listings
Magazine listings
 
Print advert
Print advertPrint advert
Print advert
 
Newspaper advert analysis
Newspaper advert analysisNewspaper advert analysis
Newspaper advert analysis
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Newspaper analysis
Newspaper analysis Newspaper analysis
Newspaper analysis
 
How effective is the combination of your main product and ancillary?
How effective is the combination of your main product and ancillary?How effective is the combination of your main product and ancillary?
How effective is the combination of your main product and ancillary?
 
Print advert
Print advertPrint advert
Print advert
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
 
Titles research
Titles researchTitles research
Titles research
 
Poster analysis 127 hours
Poster analysis 127 hoursPoster analysis 127 hours
Poster analysis 127 hours
 
Construction of my promotional poster
Construction of my promotional posterConstruction of my promotional poster
Construction of my promotional poster
 
Billboard deconstructions
Billboard deconstructionsBillboard deconstructions
Billboard deconstructions
 
Codes and conventions of a print ad
Codes and conventions of a print adCodes and conventions of a print ad
Codes and conventions of a print ad
 
Poster analysis
Poster analysisPoster analysis
Poster analysis
 
Q7
Q7 Q7
Q7
 

Similar to Codes and conventions of newspaper adverts

Evaluation, Question 1
Evaluation, Question 1 Evaluation, Question 1
Evaluation, Question 1
maisycorless19
 
Question 1 - Print Advert
Question 1 - Print AdvertQuestion 1 - Print Advert
Question 1 - Print Advert
maisycorless19
 
Codes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper AdvertisementsCodes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper Advertisements
Karolina019
 
Ancillary Text Two: Research and Planning
Ancillary Text Two: Research and PlanningAncillary Text Two: Research and Planning
Ancillary Text Two: Research and PlanningLois Hunt
 
Codes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisementCodes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisementamberjaneb
 
Research into billboard advertisements
Research into billboard advertisementsResearch into billboard advertisements
Research into billboard advertisements
09higginsa
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
A2 Media Column D
 
In what ways does your media product use
In what ways does your media product useIn what ways does your media product use
In what ways does your media product use
lukewooder12
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
lucy_reynolds
 
Presentation2
Presentation2Presentation2
Presentation2
laytonmensforth
 
Question 1 print advert
Question 1 print advert Question 1 print advert
Question 1 print advert
elizaharvey
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
AshleyPeterBowers
 
Codes and conventions of Regional Magazine Billboards
Codes and conventions of Regional Magazine BillboardsCodes and conventions of Regional Magazine Billboards
Codes and conventions of Regional Magazine Billboards
Owen Barnett
 
Evaluation Q2
Evaluation Q2Evaluation Q2
Evaluation Q2
georgecro
 
Print and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventionsPrint and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventions
nh04931874
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
georgecro
 
Print and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventionsPrint and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventions
nh04931874
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
AshleyPeterBowers
 
Newspaper Adverts
Newspaper AdvertsNewspaper Adverts
Newspaper Adverts
Jack Fell
 

Similar to Codes and conventions of newspaper adverts (20)

Evaluation, Question 1
Evaluation, Question 1 Evaluation, Question 1
Evaluation, Question 1
 
Question 1 - Print Advert
Question 1 - Print AdvertQuestion 1 - Print Advert
Question 1 - Print Advert
 
Codes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper AdvertisementsCodes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper Advertisements
 
Ancillary Text Two: Research and Planning
Ancillary Text Two: Research and PlanningAncillary Text Two: Research and Planning
Ancillary Text Two: Research and Planning
 
Print advert
Print advertPrint advert
Print advert
 
Codes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisementCodes & conventions of a newspaper advertisement
Codes & conventions of a newspaper advertisement
 
Research into billboard advertisements
Research into billboard advertisementsResearch into billboard advertisements
Research into billboard advertisements
 
Q2 brand identity new
Q2 brand identity newQ2 brand identity new
Q2 brand identity new
 
In what ways does your media product use
In what ways does your media product useIn what ways does your media product use
In what ways does your media product use
 
Codes and conventions of a print advert
Codes and conventions of a print advertCodes and conventions of a print advert
Codes and conventions of a print advert
 
Presentation2
Presentation2Presentation2
Presentation2
 
Question 1 print advert
Question 1 print advert Question 1 print advert
Question 1 print advert
 
Unit 15 - LO2
Unit 15 - LO2Unit 15 - LO2
Unit 15 - LO2
 
Codes and conventions of Regional Magazine Billboards
Codes and conventions of Regional Magazine BillboardsCodes and conventions of Regional Magazine Billboards
Codes and conventions of Regional Magazine Billboards
 
Evaluation Q2
Evaluation Q2Evaluation Q2
Evaluation Q2
 
Print and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventionsPrint and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventions
 
Evaluation Question 2
Evaluation Question 2Evaluation Question 2
Evaluation Question 2
 
Print and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventionsPrint and radio advertisements with codes and conventions
Print and radio advertisements with codes and conventions
 
Unit 15 - LO3
Unit 15 - LO3Unit 15 - LO3
Unit 15 - LO3
 
Newspaper Adverts
Newspaper AdvertsNewspaper Adverts
Newspaper Adverts
 

Recently uploaded

How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
Celine George
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
Vivekanand Anglo Vedic Academy
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
Balvir Singh
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
EugeneSaldivar
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
Jisc
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
Excellence Foundation for South Sudan
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
PedroFerreira53928
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
PedroFerreira53928
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
GeoBlogs
 

Recently uploaded (20)

How to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERPHow to Create Map Views in the Odoo 17 ERP
How to Create Map Views in the Odoo 17 ERP
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
The French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free downloadThe French Revolution Class 9 Study Material pdf free download
The French Revolution Class 9 Study Material pdf free download
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 
Operation Blue Star - Saka Neela Tara
Operation Blue Star   -  Saka Neela TaraOperation Blue Star   -  Saka Neela Tara
Operation Blue Star - Saka Neela Tara
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...TESDA TM1 REVIEWER  FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
 
How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...How libraries can support authors with open access requirements for UKRI fund...
How libraries can support authors with open access requirements for UKRI fund...
 
Introduction to Quality Improvement Essentials
Introduction to Quality Improvement EssentialsIntroduction to Quality Improvement Essentials
Introduction to Quality Improvement Essentials
 
Basic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumersBasic phrases for greeting and assisting costumers
Basic phrases for greeting and assisting costumers
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
PART A. Introduction to Costumer Service
PART A. Introduction to Costumer ServicePART A. Introduction to Costumer Service
PART A. Introduction to Costumer Service
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup   New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup   New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
The geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideasThe geography of Taylor Swift - some ideas
The geography of Taylor Swift - some ideas
 

Codes and conventions of newspaper adverts

  • 2. Newspaper Adverts ● Logo ● Title ● Banner ● Text ● Scheduling / Channel Identity ● Slogan
  • 3. Logo & Banner The logo on both these Channel 4 print adverts are to the right hand side of the main image. This advert shows that the channel 4 logo is to the right of the advert, keeping space for the main image. The logo colour is normally the same as the banners as this creates the house style for the newspaper advert. This advert for a channel 4 documentary has a green banner which then matches then banner, creating a house style.
  • 4. Image There can often be photoshop that takes place on the print advert for example this advert for Hollyoaks. This is so that it is more visually interesting for the audience. It shows that this advert has been photoshopped to show a fire effect, to create a meaning to the advert. There is also normally just one key quality main image that features on a print advert. This is so it keeps it simply and that it allows consumers to focus on one thing. This advert for The Morgan Show shows that they have a main high quality image to keep it simple and to draw the audience in to that one main image.
  • 5. Text The slogan is normally the biggest font on the page, this is to make it stand out for the audience and it give them an insight of what the documentary is going to be about. The title of the documentary is placed at the bottom right on the advert with the scheduling of the programme.
  • 6. The tagline for this print advert is ‘The Future’s Broken’, this is the biggest text that is on the print advert. This is done as it gives the audience a taste to what the programme is going to be about and to attract them to watch the show. The tagline is normally linked to the programme or the image, on the print advert it shows that the word ‘broken’ anchors the image of the glass (or mirror due to the name of the programme) as this is also broken. This is done to intrigue and attract the audience and to try and get as many people to watch the programme as possible. There is a banner behind the scheduling of the programme, name and the tagline, this is done so that it is to help the audience navigate to this information as this is the most relevant information on the print advert. The black banners also helps the text to stand out from the image and therefore is easier for the audience. The house style of the print advert also anchors the title of the programme. This is due to the fact that the colour scheme is black as the logo and banners are both this colour. This then links to the title of ‘Black Mirror’. The banner and the text do not take the focus of the main image, this is due to the fact that the image is central and there is only one key quality main image on the print advert. Analysis