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Newspaper ad analysis -new pp
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- 3. Did I followthe flat-plan? As you can see, I have more of less stuck to the original plan that I proposed prior to the production stage. However, I decided to change the location of the Channel 4 logo to the right hand side. This is because it could be seen a lot easier in this position due to the background being slightly lighter. The central image that I originally planned to use, I stuck with. It worked really well when I put it into InDesign, and fulfilled the convention of being horizontal.
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- 5. How did Iedit this? Above is a link to the blog post in which I explained how I used Lightroom to improve the quality of my original central image. I adjusted the blacks, whites, highlights and shadows on the image. I had the ability to do this due to watching Youtube tutorials that clearly demonstrated how to carry out the procedure. Here is the post in which I edited this image.
- 6. The colour palette… Idecided to go for a simple colour palette of red, yellow and black. These colours tend to be associated with lifeguard’s due to these being the shades on their uniform. They are also bright shades that will easily attract the attention of the target audience, and they will hopefully also know what the topic is going to be about.
- 7. The typography… I choseto mirror the font that is placed on the ‘112 SOS’ sign at the top of the image. To do this, I went onto DaFont and downloaded the font named ‘BEBAS’ to place onto my product. A post from my blog is linked down below to show how I carried out this procedure. Click here to my blog post.
- 8. How did myfocus group help me? I collected the types of font that looked most like the ‘112 SOS sign, and placed them all next to each other on my blog. This therefore, enabled me to show these to my focus group and gain a secondary opinion on which one replicated the sign the most accurately. Charlotte replied with the ‘BEBAS’ font being the best look alike. Gaining opinions from my focus group really helped me along throughout the process of making difficult choices.
- 9. How I havepresented the font…I have replicated the convention that is used by Channel 4. The main title of the show is presented within boxes, with a white coloured font. Therefore, it stands out vividly against the lighter coloured background, and can be interpreted easily by the consumer. This is simple yet looks effective because it avoids the font being to crowded and hard to see. Here is a link to a blog post where I have listed all of the typical conventions I should aim to include.
- 10. The logo…After decidingthat my documentary would most suit being aired on channel 4, I have decided to include the logo in the top right hand corner of my advert. In addition, I ensured that the colour of the logo was black. This is because it then matches the background of the shape behind the font. I used Photoshop to remove the white background behind the logo, as seen in the blog post I have linked here.
- 11. The tag-line… I haveused the same tag-line that also appears on my double page spread, due to wanting to maintain a sense of brand identity. I have also decided to present this in the form of an interrogative, as a way of subtly engaging with the reader, and encouraging them to think about their own views before consuming what I have to say in the documentary. I have also decided to place the tag-line below the masthead due to it being of slightly less importance than the main title.
- 12. The date andtime… I have replicated the lexis used on the Channel 4 newspaper advert. The day comes first and then the specific date and time afterwards. This is also in a slightly smaller font than the main title and the tag- line. Even though it is important, the topic of the documentary as a whole is a lot more worthy of consuming first.
- 13. The web-address… I haveincorporated the web address for my documentary in small font at the bottom of the advert. This is not the main focus of my advert however, it adds to the sense of brand identity that I wish to achieve. Consumers can then go to the web address to find out more information about lifeguards. They can choose whether or not they wish to do this, depending on how interested they become. Other Channel 4 adverts have also placed a web address onto their product, as a way of encouraging the consumer to interact with the topic more.
- 14. The shape…Also, whenI was carrying out research, I noticed that the majority of the adverts were horizontal shaped. I believe this works really well, and ensures all of the vital information is included on the advert. It makes sure that the product doesn't look too crowded, as this is what I thought was portrayed with the vertical adverts I came across.
- 15. What did othersthink? The responses that I received from other people was all very positive. The screenshots demonstrate the questions I decided to ask. I found this helpful to gain these opinions at the end of the production stage. This finalised that the conventions and overall design of my product was professional and suitable to its purpose.
- 16. In conclusion… Therefore, thatis the end of the production process that I undertook to produce my final product. It suits its purpose and follows typical codes and conventions that have already been undertaken by other brands such as Channel 4.