1. How effective is the combination of
your main product and ancillary
texts?

2. Print Advert
•The title of the documentary as well as
the strap line and time and date is very
clear on the advert and it is attractive as
the red banners behind the text draw
the eye towards the time and date.
•The pile of things in the advert also hint
towards the type of things the
documentary entails and the mood of
the documentary, which is relatively up
beat.
•I think I would change the picture for
the poster if I was to do it again as I
think it is too cluttered and detracts the
audience’s eye from the Channel 4 logo.

3. Print Advert
• The print advert is similar to the documentary because the
pile of things surrounding the person is reminiscent of the pile
of things that build up during the stop motion title sequence.

4. Print Advert
My print advert follows the same codes and
conventions as other Channel 4 print adverts. It
includes the Channel 4 logo on the right hand side of
the image, text with a contrasting coloured banner
behind it and a simple, not heavily manipulated
picture. Our print advert differs slightly from Channel
4 print ads as it is slightly more cluttered, with more
going on than in the professional print ad where the
main focus of the picture is the storm cloud.

5. Radio Advert
• The radio advert takes a lot of things from the documentary.
• The vox pops used in the advert are the same as those used in the opening of
the documentary. This means that people will recognise the documentary
from hearing the radio advert.
• The voice over for the radio ad is the same voice as the voice over in the
documentary, this again anchors meaning.
• The music featured in the radio advert is also the same music that is featured
in the documentary.
• The music is upbeat and lively, which makes the documentary sound
appealing, especially to our target audience. The music is also catchy and
recognisable so people will recognise the documentary from the radio advert’s
song.
• I think the radio advert carries the same amount of useful information as the
print advert and also carries the same themes of it being upbeat and young
yet informative.
• http://www.youtube.com/watch?v=sF9SOldHgQQ&feature=player_embedded

6. Documentary
• The documentary’s vox pops and music matches the
music and vox pops in the radio advert which is
upbeat and lively. The documentary starts off like this
then becomes more in-depth but still appeals to
young adults.
• Similarly, the stop motion title sequence looks very
similar to the pile of things in the picture on the print
advert.
• Both the print ad and radio ad have many things that
are featured in the documentary itself which anchors
meaning and makes the documentary recognisable.