1) The document outlines the steps taken to create a campaign ad, beginning with designing a layout template and using Photoshop to create framing corners for the billboard. 2) Key words like "election" were added in multiple languages on both sides of the ad. Fonts were also designed in Illustrator for higher definition. 3) Photographs of models were taken, with one model positioned to look thoughtful and confused to convey the message that not all citizens understand the voting system.