The document provides rules and guidelines for designing a poster to promote a light documentary focused on social media's effects. It will target a female audience by using bright pink and green colors in the central image of a woman in workout clothes. Text will be simple yet creative and the background will feature an Instagram page to attract digital natives and link to the documentary's topic. Important information like reviews will use bright pink fonts in the corners to stand out against the desaturated background and draw attention through effects and consistent color schemes.

1. Poster Design Rules

2. 1. Link text, style, images and language, in order
to create a meaningful ideology. How we will
do this:
• Our text will be simple yet creative in
order to target a female audience and
promote the genre of a light
documentary.
• This will link to our main centre image
according to costumes as she will be
dressed in bright pinks and greens
further to attract the younger female
audience.
• The background image being an
instagram page links to both of the
above, firstly with the reference to
‘Fitspo’ in the title and secondly, the
female dressed in gym kit of the main
image. Here we will demonstrate a clear
link between all devices, supporting the
first design rule as all features contribute
to the ‘Fitspiration’ topic and social
medias effects.

3. 2. Be Structured
2. Place images and text in a meaningful way.
Use them to attract your audience by placing
them thoughtfully on the page.
• We will do this by using our centre image to our
advantage. The symmetrical image placed in the centre
of the page will be sure to stand out against the
desaturated background.
• To magnify the effects of our image, we will centre the
institutional regulations to centre the point of focal on
the image and therefore the topic of our documentary.
• The title as well as the tagline in the centre of the
image will stand out against thanks to the focus the the
placing of our images and text will give.

4. 3. Be Focussed
3. Draw attention to the most important
information on the page through effects and
colour.
• Regarding information such as critic reviews, these will stand
at either top corners at the page and we will apply a drop
shadow to a bright pink font, matching the crop top our
centre image will be wearing.
• The title will be written in bright pink also, and we will apply a
black stroke.
• The colour of our key information will attract our target
audience of younger females.

5. 4. Be consistent
4. Incorporate ideas to attract your audience.
• We will do this by using the instagram page as a background
image. This will attract our digital native audience and also
link to our main production, social media being a focal point
of our documentary.
• The colour scheme also being to attract the younger female
primary audience, makes our campaign cohesive.