The document discusses the target audience for a thriller film with a controversial ideological message. The primary audience is male thriller fans aged 30-50 in income brackets A1-B who will appreciate the thrill and be open to the ideology. The secondary audience aims to attract those interested in stereotypes for more sales. The target audience is classified as "Thinkers" who value knowledge and responsibility and seek information to broaden their understanding. They will have achieved self-actualization in Maslow's hierarchy of needs. Statistics show thrillers appeal most to males aged 19-45.

1. Audience Profiling
Jake &Gianluca

2. Primary Audience
O
Our primary audience is thriller fans due to our
genre being a thriller. They will be interested in the
thrill that they get from the film.
O Our target audience will be male 30-50 year olds
in the income bracket A1 – B. The older audience
will be old enough to understand the plot and take
in the ideology. We want a slightly younger
audience because they would have grown up with
different ethnic backgrounds and therefore would
accept our ideology. The older generation may not
accept the ideology due to their up brining
(stereotypically). We are not aiming our film at a
traditional audience. We are aiming it at the active
audience who will think about the ideology
presented.

3. Secondary Audience
O . Psychological thriller is a subgenre of our
thriller film, due to the strong controversial
message that we want to represent. Our
secondary audience will be a less
sophisticated audience who are attracted
by the initial stereotype of, ‘all Muslims
being terrorists’. This stereotype will widen
the audience, and will bring more box
office sales.

4. Income Bracket
O We will be aiming our film at the income
bracket A1 – B due to the sophisticated
and controversial plot of the film.

5. VAL Type
O
Our target audience will be
Thinkers; they are motivated
by ideals. They are mature,
satisfied, comfortable, and
reflective people who value
order, knowledge, and
responsibility. They tend to
be well educated and
actively seek out information
in the decision-making
process. They are wellinformed about world and
national events and are alert
to opportunities to broaden
their knowledge.

6. Maslow's hierarchy of needs
O Our target audience
will already have selfesteem, confidence,
achievements in their
life. They will also
have respect for and
be respected by
others. Therefore
aiming for the top;
self-actualization
category.

7. Thriller films
O Thriller definition - an exciting,
suspenseful play or story, especially a
mystery story.
O A typical thriller audience will be aged
between 19-45, the majority of this
audience will be male due to them
grasping satisfaction from thrill whereas
typically females will prefer comedies

8. Statistics
O 3.3 million males are frequent filmgoers.
O Equally women and men, 50 and up go to
the movies.
O Women 25-50 got to the cinema less that
men due to their role with children.

9. November 2013 Stats
O The movies highlighted are thrillers as
you can see this genre of film are very
popular and gross highly.

10. General thriller target
audience
O As you can
see our target
age group of
19-45 firmly
fits into this
graph as it
represents the
larger
proportion of
thriller
watchers.