This document discusses target audiences for films. It analyzes the target audiences of Taken, Harry Potter, and The Dark Knight Rises based on psychographics like age, gender, and social class of viewers. For their own thriller film opening, the authors conclude the target audience will be explorers aged 15-35, with a slightly higher male viewership (55% to 45%) coming from middle income social classes C1 to C2. To appeal to this psychographic, the opening will incorporate excitement, tension, and narrative mysteries.

1. Target Audience
By
Ben
Dom
Harry

2. Psychographics
This is the study of a personality, values, attitudes, interests and
lifestyles.
Advertising agency ‘Young and Rubican’ came up with the
concept ‘psychographics’.
Producers and directors have to take into consideration, the type
of people there film would be aimed at. This is something we had
to think about when deciding on our idea. This gives you a good
idea on the different props and costumes we would use.
With our film opening being a thriller the type of person that we
are aiming it at is an Explorer. This is because the unknown
interests them.

3. Psychographics
continued- Social
People in the UK are targeted based on their social class.
The categories are A, B, C1, C2, D, and E.
The things they are based on are things like, Occupations, Education,
Economic status and Background. The 6 social classes are:
A – Upper Middle Class
B - Middle Class
C1 – Lower Middle Class
C2 – Skilled Working Class
D – Working Class
E - Students/Unemployed

4. Target audience for Taken
This film is directed at the 15-24 year
category and is also still widely viewed
by the over 45s. This not only shows
that this is rated a 15 certificate but also
that a certain element of maturity would
be needed by the viewer to enjoy this
film.
The targeted class is very varied.
However it is not mainly targeted at the
upper class hinting that the film may be
informal and mainstream.
Furthermore the gender is fairly even
showing that both types of genders could
find the film enjoyable. Although there is
an 8% advantage in favour of the males
showing that a male may slightly enjoy
it more than a female.

5. Target audience for Harry Potter
The broad range of people of all different
ages (other than 4-6) shows that this film
was targeted to all age groups meaning that
this could have been a family film.
Gender is particularly even which also
shows that this film wasn’t really targeted
towards a specific group of people.
However, as Harry Potter is a family film
the gender would not come in to
consideration which may describe why there
is such an even split.
The social class would also prove that there
was no specific audience in mind as people
from all different social classes viewed the
film.

6. Target audience for The Dark Knight Rises
The target age for this film is quite broad which
shows that it could be for the family. Also by it being
mostly targeted to the 15-24 it could be seen as a
new,trendy film
The gender split is a big difference: 62% Male 38%
Female, favouring the males. This shows us that this
film is quite a male orientated as a substantial amount
of men have viewed the film in comparison to the
women.
The social classes of the audiences are quite broad
although it tends to favour the C1 Class, who are
people likely to be working in offices. This may be
because the film has a small sense of realism to it even
though it is very exciting.

7. Demographics
Based on the three films we have
analysed we realise that the genre of the
film is influential into how an audience is
targeted. Therefore as our film opening
is a thriller these are the demographics
we hope to go by: Age - 15-35, Gender
- Male 55% Women 45%, Class-
Broad but mainly C1 to C2.

8. Our ideal customer
Our film shall be targeting the explorer.
Someone of who earns a relatively basic
wage and ideally works to live, not
lives to work. With this in mind we hope
for our film opening to get a viewers
mind wondering and feeling excited as
anything can happen as the film
progresses.

9. How we will address the audience
We shall address our audience with
psychographics and demographic in
mind by including the following element
to our film opening:
Excitement
Tension
Narrative Enigmas

10. How we will address the audience
We shall address our audience with
psychographics and demographic in
mind by including the following element
to our film opening:
Excitement
Tension
Narrative Enigmas