The document discusses evaluating the target audience for a thriller media product. It considers demographics like age and psychographics like personality and interests. A survey showed the target age group is 16-20 year olds. The target audience for the thriller film would be 16-24 year old males, who tend to watch more horror films. It would also target social grades C and below, as lower class people tend to watch more horrors and the film's characters come from this background.

1. Evaluation Question 4
Who would be the audience for your media
product?

2. When choosing our target audience for our thriller
we had to consider the demographics and the
psychographics.
Demographics - Measurable characteristics of
media consumers such as age, gender, race,
education and income level.
Psychographics - the study of personality, values,
opinions, attitudes, interests, and lifestyles.

3. Demographics
When looking at the demographics we took into consideration the age
groups as it is most suited to the genre.
Taking a survey of 50 people meant that we could see what people
thought would be the target age for our thriller.
As you can see from our survey the target audience for our thriller is the
age group of 16-20 as they had a greater percentage of results than
any other group.
8%
22%
32%
26%
6%
4% 2%
Demographic Survey
0-10
11—15
16-20
21-25
26-30
31-40
41 ++

4. Psychographics
As well as having a target age group for our thriller it is also to
target an audience about what their likes and preferences are.
By creating and ideal viewer it meant we could get everything
needed for one person for it to be the perfect viewer.

5. Target Audience
For our film our target audience would be in the 16 to 24 bracket. Our film would
most likely be given an 16 rating by the BBFC, the age bracket was
heightened due to the props such as the knife which our film had. The reason
we decided to have our target audience in this age range was because the
characters in the film were in the same age group, due to this the audience
would find the characters more relatable. Our product would also be more
aimed at males, this is because figures show that more males than females
go to watch horror films, although our product isn’t clearly directed at a single
sex. Our film is also aimed at social grades C and below the decision behind
this was more lower class people watch horrors compared to upper classes.
Also the characters which are in our product come from this social
background which once again would allow the audience to relate to the
characters in the film more compared to if they were from the A band of the
social class scale.

6. Target Audience
For our film our target audience would be in the 16 to 24 bracket. Our film would
most likely be given an 16 rating by the BBFC, the age bracket was
heightened due to the props such as the knife which our film had. The reason
we decided to have our target audience in this age range was because the
characters in the film were in the same age group, due to this the audience
would find the characters more relatable. Our product would also be more
aimed at males, this is because figures show that more males than females
go to watch horror films, although our product isn’t clearly directed at a single
sex. Our film is also aimed at social grades C and below the decision behind
this was more lower class people watch horrors compared to upper classes.
Also the characters which are in our product come from this social
background which once again would allow the audience to relate to the
characters in the film more compared to if they were from the A band of the
social class scale.