This document analyzes secondary audience research for the thriller genre. It summarizes findings about the audiences for three films: The Expendables (mostly males age 15-34 in social classes D/E), Zero Dark Thirty (mostly males age 25-34 in social class AB), and Inception (equally males and females age 15-34 in social class ABC1). It concludes that successful thrillers tend to attract mostly male audiences age 15-34 from a range of social classes, though psychological thrillers may appeal more to females.

1. Secondary audience research

3. Analysis
• The Last Stand audience. As you can see from the slide before there
is a breakdown of the audience that went to see The Expendables
when it was in the cinema as a projection of the kind of audience
The Last Stand will get. The film is a classic thriller/action that uses
action and adventure as a major factor within the film.
• The gender breakdown of the film was 64% male and 36% female.
The majority of the ages that went to see it was 15-34. The social
classes that went to see it where in majority the income bracket of
D/E.
• All of these findings here suggest to us for this particular kind of
thriller that the Target audience is 15-34 year old males that have or
are in the social class of D/E so they will be students or part time
workers possibly looking for escapism. These findings reveal that it
is predominantly young males that go to see this kind of thriller
showing that maybe this kind of movie is more attractive to
younger males due to the action factor.

5. Analysis
• Zero Dark Thirty Audience. The film Zero Dark Thirty is a
thriller/drama with the conspiracy element within it. This also still
uses suspense as a key element within it. Even though there wasn’t
any data for traitor in terms of the audience. There is audience
breakdown for Green Zone which is a very similar film.
• As we can see from the table yet again it is mainly male orientated
with about 76% males. The ages this time are from 25-34, but again
having quite a large base of a young audience. The social class’s of
the film is mainly AB Again suggesting that this genre of film
attracts young males that a professional's.
• This could be because this kind of thriller has a more conspiracy
which would appeal to people with a higher intelligence but still
want to escape from their day to day lives. However their is still a
significant interest from 15-24 year old in the social class of D/E
which we will have to take into account with our thriller.

7. Analysis
• Inception audience. The film Inception is a classic psychological
thriller that uses suspense and mind games as a major factor within
the film. The gender breakdown of the film Memento (which again
is a similar film and is used as a projection of what the viewing
figures would be.) was 50% male and 50% female. This shows that
is the thriller is more psychological then action is will general appeal
to both genders.
• The majority of the ages that went to see it was 15-34. The social
classes that went to see it where in majority ABC1. All of these
findings here suggest to us for this particular kind of thriller that
The Target audience is 15-34 year old males that have or are in the
social class of ABC1. These findings reveal that it is predominantly
young people of both genders that go to see this kind of thriller
showing that maybe this kind of movie is more attractive to
younger females than the others due to the suspense factor.

8. Conclusion
• To conclude my secondary audience research on
the thriller genre I have found the following
points: The majority of the audiences watching it
are males between the ages of 15-34 that have
the social class of A/B or D/E, which mainly
consists of professionals and students with some
degree of intelligence. This research has shown to
me that thrillers are predominantly watched by
males however as we are doing a psychological
thriller it will also appeal to females but I will aim
the audience more to the male market.