The document discusses evaluating the target audience for a thriller media product. It examines both demographics and psychographics to determine the ideal viewer. Research showed that people aged 16-20 were most interested in a thriller based on a survey. Therefore, the target audience for the thriller discussed would be males aged 16-24, as horror films tend to attract more males. The product would also target social grades C and below since lower class people tend to watch more horrors. Relatability to characters from a similar age and social background factored into defining the target audience.

1. Evaluation Question 4
Who would be the audience for your media
product?

2. 
When choosing our target audience for our
thriller we had to consider the demographics
and the psychographics.

Demographics - Measurable characteristics of
media consumers such as age, gender, race,
education and income level.

Psychographics - the study of personality,
values, opinions, attitudes, interests, and
lifestyles.

3. Demographics

When looking at the demographics we took into consideration
the age groups as it is most suited to the genre.

Taking a survey of 50 people meant that we could see what
people thought would be the target age for our thriller.

As you can see from our survey the target audience for our
thriller is the age group of 16-20 as they had a greater
percentage of results than any other group.
8%
22%
32%
26%
6%
4% 2%
Demographic Survey
0-10
11—15
16-20
21-25
26-30
31-40
41 ++

4. Psychographics

As well as having a target age group for our thriller it is also to
target an audience about what their likes and preferences are.

By creating and ideal viewer it meant we could get everything
needed for one person for it to be the perfect viewer.

5. Target Audience
For our film our target audience would be in the 16 to 24 bracket. Our film
would most likely be given an 16 rating by the BBFC, the age bracket was
heightened due to the props such as the knife which our film had. The reason
we decided to have our target audience in this age range was because the
characters in the film were in the same age group, due to this the audience
would find the characters more relatable. Our product would also be more
aimed at males, this is because figures show that more males than females
go to watch horror films, although our product isn’t clearly directed at a single
sex. Our film is also aimed at social grades C and below the decision behind
this was more lower class people watch horrors compared to upper classes.
Also the characters which are in our product come from this social
background which once again would allow the audience to relate to the
characters in the film more compared to if they were from the A band of the
social class scale.

6. Target Audience
For our film our target audience would be in the 16 to 24 bracket. Our film
would most likely be given an 16 rating by the BBFC, the age bracket was
heightened due to the props such as the knife which our film had. The reason
we decided to have our target audience in this age range was because the
characters in the film were in the same age group, due to this the audience
would find the characters more relatable. Our product would also be more
aimed at males, this is because figures show that more males than females
go to watch horror films, although our product isn’t clearly directed at a single
sex. Our film is also aimed at social grades C and below the decision behind
this was more lower class people watch horrors compared to upper classes.
Also the characters which are in our product come from this social
background which once again would allow the audience to relate to the
characters in the film more compared to if they were from the A band of the
social class scale.