This document analyzes the target audience for the horror/thriller film "Cabin in the Woods" to inform targeting for a new opening film of the same genre. It finds that the primary demographic is males ages 15-24, as they make up 65% of the audience and most enjoy themes of violence and gore. Psychographic analysis revealed the target audience has an "Explorer" personality that seeks new experiences through challenging films. Research on media consumption showed the 15-24 age group is most active on social media, indicating it should be a key platform to reach this audience.

1. Target Audience Research
Edward Dew

2. ‘Cabin in the woods’ is a
horror/thriller genre. This is the
same genre as our opening and
therefore we will have similar target
audience’s so this information is
useful as it will help us with our
research and target audience.

3. This is the target audience for
‘Cabin in the woods’
‘Cabin in the woods’
The most significant demographic statistic in the category of age for ‘Cabin in the
woods’ (horror thriller) is that 65% of the audience were ages between 65%. This is
the most popular age significantly as the next highest was 25-35 which was only
26%. This indicates that a younger demographics from teen to young adults will
most stereotypically be attracted to this genre of film.
The themes related around devil and sin can often be attractive to young audiences
as they contain many real life enigmas which enhances the entertainment values.
Themes such as gore and violence are stereotypically enjoyed more by 15-24 year
olds and this is evident from this data, we will take this into account when producing
our film.Evidence of this is the many recent films revolved around this that have
been very popular: The last exorcism, the exorcism of Emily Rose, The devil inside
etc.

4. the most predominant class category is C1 with 34% of
viewers in this category. We will have similar target
audience’s so this information is useful as can indicate
where to aim our film at. However, this particular
example is not as significant as all are fairly similar and
therefore the class is not that much of a key factor in
choosing where to aim our film.

5. There is 61% of men and 39%. So more men watch this film than woman, we will
bare this in mind for our film.m This is extremely significant as we now know to
include more elements and conventions enjoyable to men as they are the main
market for us. This is because men stereotypically prefer the intense and scary
tone and therefore enjoy this genre more. This is due to the key themes of
violence, gore and tension which men are more accustomed to than woman and
will stereotypically enjoy it more.

6. Psychographics
One psychographics for cabin in the woods, and consequently our film
is ‘The Explorer’. This person is described as ‘young in nature’ which
is similar to our age for target audience and therefore relevant for our
research. Explorers are also described as someone who likes new
experiences and difference. By watching the horror thriller genre they
will be seeking this new experiences as horror thrillers give them
different generic pleasures to alternative genre.
A Theme is the audience overcoming a challenge along with the
protagonist and as ‘explorers’ like a new challenge they will again
enjoy this pleasure of the film. As our film also overcomes a challenge
and offers a new alternative Explorers will be a large target market for
our horror thriller.

7. Media consumption
The highest percentage of age watching this genre
is 15-24. Similarly, the highest percentage who use
social media is by far 14-24 and therefore we
know how to reach our target market from this
research. Similarly we can see how the older age
ranges are less likely to use these social media sites
and so we know to stick away from aiming them
at this age.
From this research we can also see how 66% of
households have desktop and 78% have laptops
and therefore we know that the internet will be a
significant part of our advertising especially for
reaching our target market. To increase this
further 47% use surfing the web on their smart
phones which also supports this key advertising
prospect.