Warner Bros would be an effective major distributor for the film Imperium. As one of the big six film studios, Warner Bros has the resources and experience needed to distribute a mainstream crime/drama film widely. With over 8000 employees and $13 billion in revenue in 2015, Warner Bros can handle large production and promotion campaigns. They successfully promoted Goodfellas, which made a $21 million profit. To reach the target audience of males and females aged 35+ for Imperium, the distributor must carefully select promotion platforms and design advertisements appropriately. Television, online social media, and fan pages would be effective low-cost promotion methods.

1. Question 3 – what kind of media institute might distribute your
media product and why?
To distribute afilmtakesalot of time and effort, adistributer, distributesorsell the filmtodifferent
mediaplatforms,thiscouldbe tocinemas,printitonDVD or sell itto online streamingservices, they
alsopromote filmsintheirrespective audiencelocationsdependingonhow bigthe filmisas well as
whatlanguage it’s in, as our filmismainstreamwe willneedalarge distributerwhocanhandle the
large quantityof work and large audience,soforImperiumwe are goingtoneedto usesa major
distributer,majordistributersare usuallysubsidiariesof majorstudios,if we usedanindependent
distributertheywouldhave issueswithgettingthe filmtothe wide audience base hence whyIhave
chosento usesa large/majordistribute whoisusedtothe large quantityof workandwill be able to
handle ourfilmcomfortably,the one downsideisthattheyare verycostly,but if theydoa goodjob
theyshouldpayfor themselvesfromthe profittheymake youfordistributing.
An example of adistributerwhohasdistributedafilmof the same genre (Crime/Drama) wouldbe
Warner Bros,Warner Bros ispart of the bigsix filmstudiosof the world,thisensuresit’samajor
studio,consideringtheyhave beenproducingandsellingfilmsfor93 yearsand made justunder$13
billionin2015 as well asemploying8000 people asof 2014, thisstudiodefiantlyhasthe resources
and abilitytodoso, soif I wasgoingto choose a studioto distribute myfilmIwoulduse them as
theyeffectivelyrana promotioncampaign,Goodfellasmade a$21 milliondollarprofit.
To reach my targetand secondaryaudience (malesandfemales35+/everyone else)the distributer
will needtobe careful where theyplace promotioncampaignsaswell as whatthe promotion
actuallyis,if these twopointsare not done correctlythenthe whole campaignwillresultinnoone
payingto see ImperiumandcausingImperiumtobe a flop.
Televisionadverts –The veryfirstplace I wouldexpectadistributertoadvertise andpromote would
be on the television,Iwouldpromote the filmonpopular TV channelssuchaschannel fourand ITV
and Sky,afterthe watershed,thisissoI can reach mytarget audience atthe right time,afterthe
watershedmore mature contentcomesontelevision,asourfilmiscertificatedquitehigh (15/18)

2. thisfitsinwiththe audience,IalsosaidI wantedtoadvertise onITV,Channel fourandSkyas these
are three verypopularchannelswhereouraudience aswell astargetaudience will be.
Online –i wouldwantthe distributertoadvertise onall popularsocial media,asitsverycheapand
easyto do,theycan create pagesforfans,share trailersandsell the filmtothe general public,this
wouldgodownverywell andfanscan share withtheirfriendswhocausingadominoseffect,avery
cheapand effectivemethodof marketingtothe masses.