An analytic inquiry into the possibilities of designing a culture of innovation in an enterprise. Understanding the building blocks and change agents of organizational culture.

1. {
Essentials in
Designing an
Innovation Culture
A collection of experiments with social structures

2. Culture is the dynamic organization of social
relations and the
associated residues of dominant ideologies
Assumption:

3. Through ideology, seeding ideas, mass
propaganda, targeted campaigns, social
interactions, virtual and physical games,
experiencing the aesthetics, experiencing
technology
How can we design culture?

4. Derive social archetypes
Absorb existing instincts
Observe transient behaviors
Generate a nascent stimuli
Follow the ripples and responses
Steps in Designing a Culture

5.  Inject culture of innovation by opening up the
barriers to thinking and action
 Liberate people from inertial systems and culture
 Barriers to thinking are essentially the baggage of an
inertial culture
Where to begin ?

6.  Create a chaos in the prevailing logic of an inertial
culture
 Identify the weak spots in the resultant chaos
Where to begin ?

7.  Create a cultural mix of futurists and existing thought leaders
 Introduce change agents and catalysts in the cultural mix
 Let the change agents to give a direction to the mix
 Let the catalysts reduce the threshold barriers to change
What to do next ?

8.  Observe the evolving patterns
 Understand the behavioral changes
 Absorb different layers of evolving interest groups
 Continuously monitor the developing culture
 Spread the new ideas beyond the boundaries of
action
 Minimize the layers of resistance and inaction
 Maximize the reach of change agents
What to do next ?

9.  Action oriented people
 People oriented information systems
 Innovation driven instincts
 Iteratively constructed thought processes
 Socially conscious thought leaders
 Thought leaders inspiring further action
What do we have finally?