You’ve read The Innovator’s Dilemma. You’ve bought in to The Lean Startup. You’re ready to kickstart your company’s product innovation efforts. There’s just one problem: you’re not sure where to begin: What can design teach us about building a collaborative culture?

1. @jboogie
Building a culture of innovation
Agile, lean & design in a world of continuous digital change
@jboogie

2. @jboogie@jboogie

3. @jboogie

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5. @jboogie
Steven Tyler!

6. @jboogie
Steven Tyler!
Me! With hair.

7. @jboogie@jboogie

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9. @jboogie@jboogie
That’s him, there.

10. @jboogie
Yesterday’s
assumptions
don’t work in
today’s
realities
@jboogie
That’s him, there.

11. @jboogie

12. @jboogie
"We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest irony. Whenever anyone asked
why we were doing this, the answer was, ‘Because Jeff wants it.’ No one
thought the feature justified the cost to the project. No one. Absolutely no
one."

13. @jboogie@jboogie

14. @jboogie
“Software is
eating the
world”
-Marc Andreesen
@jboogie

15. @jboogie@jboogie

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19. @jboogie@jboogie
Now available on Spotify

20. @jboogie

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We translated this model to software

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29. @jboogie
Software is continuous
@jboogie

30. @jboogie
11.6 seconds
@jboogie

31. @jboogie
Sense
@jboogie

32. @jboogie
Sense
@jboogie
Respond

33. @jboogie@jboogie

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Industrial era management tactics
don’t work with continuous software

35. @jboogie@jboogie

36. @jboogie
What does a continuous world
mean for the way we design our
organizations?
@jboogie

37. @jboogie@jboogie

38. @jboogie
How can we take advantage of
all of this information?
@jboogie

39. @jboogie@jboogie

40. @jboogie
How can we maximize the
creativity, learning and
productivity of our teams?
@jboogie

41. @jboogie
In order to survive in a world of
continuous digital change,
@jboogie

42. @jboogie
In order to survive in a world of
continuous digital change,
we must build a
culture of innovation
@jboogie

43. @jboogie
A culture of innovation is a
culture of learning.
@jboogie
@jboogie

44. @jboogie
Deliberate strategy

45. Bill Clinton
Hillary Clinton

46. @jboogie
Emergent Strategy

47. @jboogie@jboogie

48. @jboogie
“You need to set up and organize so
that you can do as many experiments
per unit of time as possible.”
Jeff Bezos
@jboogie

49. @jboogie
The atomic unit of innovation
is the team
@jboogie

50. @jboogie
How do we build continuously learning
teams?

51. @jboogie
1. Anatomy of the team
How do we build continuously learning
teams?

52. @jboogie
1. Anatomy of the team
How do we build continuously learning
teams?
2. How do we incentivize the team?

53. @jboogie
1. Anatomy of the team
How do we build continuously learning
teams?
2. How do we incentivize the team?
3. How should the team work?

54. @jboogie
Anatomy of the team
@jboogie

55. @jboogie
Anti-patterns

56. @jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams

57. @jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams

58. @jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams

59. @jboogie
1. Siloed
2. Service providers
3. No view of “the whole”
4. No collaboration
How not to build innovative teams

60. @jboogie@jboogie
What team structure facilitates a
culture of learning?

61. @jboogie@jboogie
Anatomy of a continuously learning team
1. Small

62. @jboogie@jboogie
Anatomy of a continuously learning team
2. Collocated

63. @jboogie@jboogie
Anatomy of a continuously learning team
3. Dedicated

64. @jboogie@jboogie
Anatomy of a continuously learning team
4. Self-sufficient

65. @jboogie
Incentivizing the team
@jboogie

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Anti-patterns

67. @jboogie
Roadmaps
You are here! Launch!

68. @jboogie
They actually look like this
@jboogie

69. @jboogie
How do others do it?
We don’t maintain a roadmap
document. Our roadmap is simply the
sum of active initiatives. We revisit the
set of prioritized initiatives every few
months.
http://tech.gilt.com/post/44792645000/scaling-agile-at-gilt
Gilt group

70. @jboogie@jboogie

71. @jboogie
Incentivized for creating output

72. @jboogie
Shipping product, on its own, is not a
measure of success
@jboogie

74. Most companies manage to output.

75. Because it’s easy. It’s binary.

76. @jboogie
Task teams to achieve business outcomes
@jboogie

77. @jboogie
Give teams a problem to solve, not a
solution to implement
@jboogie
@jboogie

79. 14%

82. Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$

83. @jboogie
How should the team work?
@jboogie

84. @jboogie
Anti-patterns

85. @jboogie@jboogie
No cross-functional collaboration

86. @jboogie
Fixation on job titles
@jboogie

87. @jboogie@jboogie

88. @jboogie@jboogie
Jeff “Skunk” Baxter

89. @jboogie@jboogie
Jeffrey Allen Baxter, born December 13, 1948, is an American
guitarist, known for his stints in the rock bands Steely Dan and
The Doobie Brothers during the 1970s.
More recently, he has been working as a defense consultant and
chairs a Congressional Advisory Board on missile defense.

90. @jboogie
Fear of failure

91. @jboogie
Arbitrary deadlines

92. @jboogie
Cover Your Ass
@jboogie

93. @jboogie
How does a culture of learning
change the way a team works?

94. @jboogie
Take smaller risks

95. @jboogie
Clear definitions of success
@jboogie

96. @jboogie
Promote competencies over roles
@jboogie

97. @jboogie
Self organization
"The Six Sigma process killed innovation at 3M...they
would say they need a five year business plan for a
new idea. Come on, we don't know yet because we
don't know how it works, we don't know how many
customers will take it up, we haven't taken it out to
the customer yet."
Geoff Nicholson
Father of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/

98. @jboogie
Why should you build a culture of
innovation?

99. @jboogie
Make customers happy

100. @jboogie
Reduce waste by building more
successful products

101. @jboogie
Increase employee morale

102. @jboogie
You must transform
from a culture of delivery
to a culture of learning
@jboogie

103. @jboogie
Thanks!
@jboogie
jeff@neo.com
www.sensingbook.com

104. @jboogie@jboogie
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