The document discusses culture change and transformation within an organization. It defines culture as shared beliefs, values and assumptions of a group. It identifies three levels of culture - artifacts, espoused values, and underlying assumptions. True culture transformation requires changes to the group's basic assumptions. The process involves unfreezing old assumptions, learning new concepts, and refreezing with internalized new assumptions. Elements of a successful culture transformation include defining goals, identifying restraining current cultural aspects, determining an ideal future state, creating a change plan, and engaging people through cultural change teams in an ongoing looped process.