This document discusses building an organizational culture that nurtures innovation and creativity. It emphasizes the importance of trust and play in achieving the right balance with structured design thinking processes. Innovation culture differs from execution culture and requires a mindset shift toward traits like an entrepreneurial mindset, psychological safety, and diversity within a community. Edgar Schein's model of organizational culture is presented, defining culture as shared basic assumptions learned by a group in solving problems. Manifestations and outcomes of culture are influenced by underlying values, assumptions, norms, and rules. The document encourages participants to reflect on inspiring experiences and envision what they would like to see in their design factory in the future.