Mobile is the the convergence of personal, enterprise and social computing paradigms. This brief presentation gives a snap shot of the social mobile lifecycle.

1. Social Mobile!Social Mobile!
Gokul B AlexGokul B Alex
IT Architect & Social EvangelistIT Architect & Social Evangelist
PS: The view is personal and do not subscribe to anyPS: The view is personal and do not subscribe to any
organizationsorganizations

2. Mobile commerce is about mobilizingMobile commerce is about mobilizing
new experiences and engagementsnew experiences and engagements

Need theNeed the convergenceconvergence of the two powerful socialof the two powerful social
platforms; social and mobile !platforms; social and mobile !
 Smarter Commerce …Smarter Commerce …
 Promising trends in favor of mobile commerce and mobilePromising trends in favor of mobile commerce and mobile
social networkssocial networks
 The growth of mobile data traffic worldwideThe growth of mobile data traffic worldwide
 Mobile advertising and marketingMobile advertising and marketing
 Location-based services (LBS)Location-based services (LBS)
 ApplicationsApplications
 Virtual walletsVirtual wallets
 Mobile coupons and barcodesMobile coupons and barcodes
Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-Source: http://www.businessinsider.com/the-future-of-mobile-commerce-is-bright-2013-
33#ixzz2cLIjR75G33#ixzz2cLIjR75G

3. Mobile based social business channels lead to frontMobile based social business channels lead to front
office transformation by connecting customeroffice transformation by connecting customer
experience 24X7experience 24X7
 Mobile follows customer experiences closely thanMobile follows customer experiences closely than
any other technical platform.any other technical platform.
 Social media platforms like Foursquare, Instagram, Twitter,
Facebook, Pinterest capture customer sentiments, choices &
experiences.
 Mobile acts as the major end point to the Machine 2Mobile acts as the major end point to the Machine 2
Machine (M2M) integration.Machine (M2M) integration.
 M2M solutions integrates variety of social business use cases to
digital front office.
 People are willing to spend more time with mobilePeople are willing to spend more time with mobile
while they are away from traditional market place.while they are away from traditional market place.

4. Predictions aroundPredictions around Social MobileSocial Mobile
 Mobile as the channel forMobile as the channel for
personalized medicine andpersonalized medicine and
targeted healthcare services.targeted healthcare services.
 Future mobiles as:Future mobiles as:
 Real life social problem solverReal life social problem solver
 Intimate friend and masterIntimate friend and master
entertainerentertainer

Mobile to translateMobile to translate socialsocial
businessbusiness experiences toexperiences to
social computing.social computing.
 Social Banking …Social Banking …
 Cognitive mobilesCognitive mobiles and userand user
preference based prioritizationpreference based prioritization
and decision support systems.and decision support systems.
Social
Business
& Digital
Front
Office
Cognitive
Devices
& Digital
Customer
Network
Society
& Digital
Living
Social Computing
…

5. 5
Wrap up

6. 5
Wrap up