A collection of essential concepts and paradigms in the ECM landscape. Addressing the recent trends and business drivers that influences the content ecosystem. In a readable question answer format!

1. Enterprise Content
Management
An Innovation Consultant’s Guide

2. Let’s ask questions like a child!

3. Content
management is
10% technology,
40% process
control, and 50%
governance
How do we define Enterprise
Content Management?
Enterprise Content Management (ECM) is the strategies,
methods and tools used to capture, manage, store,
preserve, and deliver content and documents related to
organizational processes. ECM tools and strategies allow
the management of an organization's unstructured
information, wherever that information exists. *

4. What is Enterprise Content Management?
“Enterprise Content Management (ECM) is the technologies used to capture, manage,
store, preserve, and deliver content and documents related to organizational processes.
ECM tools and strategies allow the management of an organization's unstructured
information, wherever that information exists.”
Customer
Key Business Drivers
Cost
Improve efficiency
Reduce cost
Increase profits &
performance
Better manage
content lifecycle
Deliver improved
customer service
Increase competitive
advantage
Provide faster
turnaround
Risk
Compliance
Manage retention &
records
Mitigate risk
management
Ensure business
continuity
Source: AIIM Global Survey, March 2007, 1200+ respondents

5. What is the difference between
data, information and content?

6. Why do enterprises invest on ECM?
To manage the unstructured data in the
enterprise
A single point of control for complete
information lifecycle management
Provides consistency, security, privacy and
other integrative capabilities
Better compliance and regulation of
organizational processes.

7. What are different types of
ECM solutions?
• Document management
• Records management
• Business Process Management
• Digital Asset Management
• Web Content Management
• Correspondence management
• Component content management
• Business classification scheme
• eDiscovery
• Forms
• Collaboration
• Capture
• And more …!
Enterprise
content
management
(ECM)
involves

8. What are the key business drivers for
ECM engagements?
Diverse
content types
Key business
drivers for
ECM
engagements
Operational
Efficiency
Enhanced
collaboration
Changing
Industry
Real time
access to data
Informed
business
decisions
Content Chaos
Regulatory and
compliance
pressures
Risk mitigation
Increasing
content usage
Business
Process
Optimization

9. What are the different user roles in ECM?
O Power users
O Editor
O Reviewer
O Administrator
O Master
O Content authors

10. How to start an ECM
consulting engagement?
Infrastructure decisions on a separate track
Usual role is of a ‘business analyst’
“Analyze the business”
Analyzing the business is not same as gathering requirements
Thumb rule “You cannot have a business process without
information (content)”

11. Deep inside
the content dynamics …

12. IT Architecture related ECM concepts
Architecture
Repository
Metadata
models
Infrastructure
Business
Process
Service
modelling
Process
frameworks
Workflow
State
transition
System
context
Portals
Navigation
Integration

13. How is ECM related to
Information Architecture?
Information
• Architecture
• Governance
• Taxonomy
• Business
Process
• Records
• Security
ECM
Technology
• Architecture
• Infrastructure
• Operations
• Integrations

14. Taxonomy related ECM concepts
Taxonomy
Content
Database
Classification
Ingestion
Indexing
Metadata
Model
Business
Technical
Functional
Vocabulary
Language
Format
Findability
Search

15. Governance related ECM concepts
Governance
Compliance
Identity
Branding
Security
Audit
Records
Transactions
Reporting
Lifecycle
management
Correspondence
Authoring
Retention
Disposition

16. Some best practices for ECM
solutions
Content defined by location
Extensive content reuse
Focuses on authoring and editing
Tight integration between authoring and the repository
Powerful automated publishing engine
Single sourcing application

17. Recent trends in the ECM landscape
ECM Services
in the cloud
ECM as a
REST based
service
Mobile
Content
Management
Big Content in
the enterprise
Intelligent
disposition
Document
centric
collaboration
Long time
preservation
strategy

18. Thank you …