An introductory course that defines the basic premise of Digital and the building blocks of Digital Transformation

1. Building Blocks of
Digital Transformation
AN INTRODUCTORY SESSION

2. What is the first thing that comes to your
mind when you think of ‘DIGITAL’?

3. What is the second thing that comes to your
mind when you think of ‘DIGITAL’?

4. What is the third thing that comes to your
mind when you think of ‘DIGITAL’?

5. Let’s get the
basics right !!
• Digital Experience
• Digital Services
• Digital Products
• Digital Design

6. Is this a Digital Experience?

7. Why is this not a Digital Experience?

8. Why is this not a digital experience?

9. Is this Digital Service?

10. Why is this not a Digital Service?

11. Is this a Digital Design?

12. Is this a Digital Design?

13. Why is this not a Digital Design?

14. Is this a Digital Product?

15. Is this a Digital Product?

16. Is this a Digital Product?

17. Digital is more than a
combination of 0’s and 1’s
IT IS A SYSTEM OF MEASURING EXPERIENCES USING
PRECISE METHODS, TOOLS AND SYSTEMS

18. How do we define ‘Digital’?
Accenture defines digital as “Digital is an adjective describing an increasing
information intensity and connectedness of physical resources.”
Digital is a everything connecting people, process, technology and business
through information and communication technologies.
Digital is an evolution of information and communication technologies.
Digital is made possible by efficient algorithms, faster computation, cheaper
storage, and complex networking.

19. Context of Digital Transformation
• The DigitalTsunami is moving at a rapid clip, encompassing all
aspects of business and society.
• Understanding this dynamics and making the necessary changes is
the context for digital transformation.
• Thus DigitalTransformation is the collection of methods, tools and
processes to adapt to the digital society and succeed in digital
business.

20. Approach to
Digital
Innovation Innovative
Idea
Domain
knowledge
Digital
Expertise
Customer
Awareness
An innovative idea is a mix of
domain / business knowledge,
technology expertise and customer
understanding

21. Business
Drivers of
Digital
Transformation
Digital
Customer
Experience
Digital
Speed in
Delivery
Securing
Digital
Business
Maximize
the Digital
Value Chain
Customer Experience, Enterprise
Agility, Information Elasticity,
Security Hardening are the key
measures of successful Digital
Transformation

22. What is getting ‘Digitally Transformed’?
Private
Enterprises
Market
Economies
Nation States
Governmental
Organizations
Public Sector
Organizations
Civil Society
Organizations
People,
Brands and
Events

23. Nature of
Digital Business
Customer
Centered
Experience
Driven
Measurable
Moments
Integrated to
each other
Open to user
generated
content
Business value is
self evident
Value
Proposition
Design
Focus on Brand
Loyalty
Turning
Technology into
Business
Transformation
Key Performance Measures for
Digital Services

24. Essential
Capabilities
for
Digital Business
Creating a compelling customer
experience
Exploiting the power of core
operations
Reinventing business models
We can assess the digital maturity
of a company through three broad
categories of digital capabilities:

25. Toolkits for
Digital Business
Customer Journey Mapping
Business Model Canvas
Value PropositionCanvas
Digital Operating Model
Customer Experience Design – Customer
Journey Mapping
Business Model Design – Business Model
Canvas
Operational Process –Value Maps and
Digital Operating Model

26. Business
Model Canvas
Self explanatory template

27. Time to DrawYour Business Model Canvas ..!

28. Customer
Journey
Mapping
Tracing every customer touchpoint

29. Customer
journey mapping
A reference template

30. How will be build our own customer journey map?

31. Digital
Operating
Model
A perspective

32. Digital
Operating Model
Economic moments

33. Digital
Operating
Model Evolution
From a Sequential Organization to
an Agile and Iterative Organization