@jboogie
building a culture of innovation
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie
yesterday’s
assumptions
don’t work in
today’s
realities
@jboogie
That’s him, there.
Wednesday, April 9, 14

@jboogie
“software is
eating the
world”
-Marc Andreesen
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
“There’s an opportunity to now look
at software playing a role in really
shaping those automotive experiences of
tomorrow.”
Venkatesh Prasad
Sr. Technical leader at ford
Wednesday, April 9, 14

@jboogie@jboogie
“I do run a software company inside of FedEx”
David Zanca
senior vice president for information technology at fedex
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/2/
Wednesday, April 9, 14

@jboogie@jboogie
Now available on Spotify
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
we translated this model to software
Wednesday, April 9, 14

@jboogie
software is continuous
@jboogie
Wednesday, April 9, 14

@jboogie
11.6 seconds
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
we are still thinking like this
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
industrial era management tactics don’t
work in software
Wednesday, April 9, 14

@jboogie
what does this new continuous world
mean for our business?
@jboogie
Wednesday, April 9, 14

@jboogie
how can we take advantage of all of
this new information?
@jboogie
Wednesday, April 9, 14

@jboogie
how can we maximize the creativity,
learning and productivity of our
teams?
@jboogie
Wednesday, April 9, 14

@jboogie
in order to survive in this new reality
you must build a
culture of innovation
@jboogie
Wednesday, April 9, 14

@jboogie
a culture of innovation is a culture
of experimentation.
@jboogie
@jboogie
Wednesday, April 9, 14

@jboogie
Deliberate strategy
Wednesday, April 9, 14

@jboogie
emergent strategy
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie
“You need to set up and organize so
that you can do as many experiments
per unit of time as possible.”
jeff bezos, amazon
@jboogie
Wednesday, April 9, 14

@jboogie
at the core of a culture of
innovation is the team
@jboogie
@jboogie
Wednesday, April 9, 14

@jboogie
1. anatomy of the team
@jboogie
what makes up an innovative team?
2. how do we task the team?
3. how should the team work?
Wednesday, April 9, 14

@jboogie
anatomy of the team
@jboogie
Wednesday, April 9, 14

@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14

@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
How not to build innovative teams
Wednesday, April 9, 14

@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14

@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14

@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”
4. no collaboration
Wednesday, April 9, 14

@jboogie@jboogie
UX Team
Eng PM
mktg
Wednesday, April 9, 14

@jboogie@jboogie
what team structure facilitates a culture of
innovation?
Wednesday, April 9, 14

@jboogie@jboogie
innovative team anatomy
1. small
Wednesday, April 9, 14

@jboogie@jboogie
innovative team anatomy
2. collocated
Wednesday, April 9, 14

@jboogie@jboogie
innovative team anatomy
3. dedicated
Wednesday, April 9, 14

@jboogie@jboogie
innovative team anatomy
4. self sufficient
Wednesday, April 9, 14

@jboogie
tasking the team
@jboogie
Wednesday, April 9, 14

@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14

@jboogie
roadmaps
@jboogie
You are here! launch!
Wednesday, April 9, 14

@jboogie
they actually look like this
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
Wednesday, April 9, 14

@jboogie
incentivized for creating output
@jboogie
Wednesday, April 9, 14

@jboogie
features, on their own, are not a
measure of success
@jboogie
Wednesday, April 9, 14

@jboogie
the annual planning process
@jboogie
Wednesday, April 9, 14

@jboogie
9 months, 50 people
@jboogie
Wednesday, April 9, 14

@jboogie
task teams to achieve business outcomes
@jboogie
Wednesday, April 9, 14

@jboogie
get granular
@jboogie
Wednesday, April 9, 14

@jboogie
give teams a problem to solve, not a
solution to implement
@jboogie
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
let the team own the solution
Wednesday, April 9, 14

@jboogie@jboogie
let the team own the solution
Wednesday, April 9, 14

Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$
Wednesday, April 9, 14

@jboogie
how should the team work?
@jboogie
Wednesday, April 9, 14

@jboogie
anti-patterns
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
no cross functional collaboration
Wednesday, April 9, 14

@jboogie
fixation on job titles
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
Jeff “Skunk” Baxter
Jeffrey Allen "Jeff Skunk" Baxter, born December 13, 1948, is an American
guitarist, known for his stints in the rock bands Steely Dan and The Doobie
Brothers during the 1970s.
More recently, he has been working as a defense consultant and chairs a
Congressional Advisory Board on missile defense.
Wednesday, April 9, 14

@jboogie
fear of failure
Wednesday, April 9, 14

@jboogie
arbitrary deadlines
Wednesday, April 9, 14

@jboogie
no culture of ownership
Wednesday, April 9, 14

@jboogie
cover your ass
@jboogie
Wednesday, April 9, 14

@jboogie@jboogie
how does a culture of innovation change the
way a team works?
Wednesday, April 9, 14

@jboogie
take smaller risks
@jboogie
Wednesday, April 9, 14

@jboogie
clear definitions of success
@jboogie
Wednesday, April 9, 14

@jboogie
promote competencies over roles
@jboogie
Wednesday, April 9, 14

@jboogie
self organization
"The Six Sigma process killed innovation at 3M...they would say
they need a five year business plan for a new idea. Come on, we
don't know yet because we don't know how it works, we don't
know how many customers will take it up, we haven't taken it out
to the customer yet."
Geoff Nicholson
Father of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/
Wednesday, April 9, 14

@jboogie
why should you build a culture of
innovation?
@jboogie
Wednesday, April 9, 14

@jboogie
make customers happy
@jboogie
Wednesday, April 9, 14

@jboogie
reduce waste by building more
successful products
@jboogie
Wednesday, April 9, 14

@jboogie
increase employee morale
@jboogie
Wednesday, April 9, 14

@jboogie
you must transform
from a culture of delivery
to a culture of learning
@jboogie
Wednesday, April 9, 14

@jboogie
thanks!
@jboogie
@jboogie
jeff@neo.com
www.leanuxbook.com
Wednesday, April 9, 14

@jboogie@jboogie
http://mamacue.files.wordpress.com/2012/06/circus-tent.jpg
http://dark.pozadia.org/images/wallpapers/dsgf-427305.jpeg
http://memberfiles.freewebs.com/69/11/54241169/photos/Sick-Wallpapers/77448.jpg
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http://4.bp.blogspot.com/-idk-WdQSl0M/UNStsSt-4cI/AAAAAAAAAB8/jrf6ykhOXh8/s1600/HandFull.jpg
http://1.bp.blogspot.com/_xg4zn4zQ9zM/TThZFiaaDgI/AAAAAAAABnQ/tAxGflIH9Mo/s1600/cowpajamas.JPG
http://youbentmywookie.com/wookie/gallery/0710_wtf/wile_businesscard.jpg
http://blacklikeyou.files.wordpress.com/2012/11/jeff-skunk-baxter_un-rock-n-roll-jobs_669a_aol-music-uk_220311.jpg
http://imgace.com/wp-content/uploads/2011/09/bridal-party-falls-into-lake-wedding-fail.jpg
http://watchplayread.com/files/2012/10/Finish-line_2.jpg
http://cdn.roughguides.com/wp-content/uploads/2012/09/42-28599751-1680x1050.jpg
Wednesday, April 9, 14