WCM is a set of tools and technologies designed to manage the web content lifecycle from authoring to publication. It provides features like templates, access control, scalability, easy editing of content, and workflow management to facilitate efficient production of webpages. There are different types of WCM platforms that can generate pages offline before publication, online on demand, or use a hybrid approach. A WCM reference architecture includes the lifecycle from content creation to delivery across channels.

1. Web Content
Management
INTRODUCTION TO THE KEY SOLUTIONS AND OFFERINGS

2. Ever expanding universe
of ECM Products and
Platforms
World of ECM Products & Platforms

3. WCM is a set of ECM
tools and
technologies
specifically designed
to manage the web
content lifecycle
An ECM system is a technical environment(hardware, tools, software
expertise)that supports the systematic processing of digital content from
authorship to publication.
WCM is a tool or combination of tools to facilitate the efficient and effective
production of desired webpages using managed contents.
Defining ECM and WCM

4. Defining features of
WCM platforms
WCM is a software system that provides websites
authoring, collaboration and administration tools
designed to allow business users to create and manage
website content with relative ease.
WCM capabilities provide a platform for delivering
engaging, multichannel customer experience that drive
online business success.
A robust WCM’s provides the foundation for
collaboration, offering users the ability to manage
documents and output for multiple author editing and
participation.
Web Content Management

5. Automated
Templates
Access Control
Scalable
Expansion
Easily Editable
Content
Scalable
Feature Sets
Web Standards
Upgrades
Workflow
Management
Collaboration
Delegation
Document
Management
Content
Virtualization
Content
Syndication
Multilingual Versioning
Features of WCM platforms

6. • These systems sometimes refer to as “static sites generators”, pre-
process all content, applying templates before publication to
generate web pages.
Offline Processing
• These systems apply templates on deamnd.html may be generated
when the user visits the page or it is pulled from a web cache.
Online Processing
• Combines the offline and online approaches.
Hybrid System
Types of WCMs

7. WCM Reference Architecture

8. WCM Life-cycle

9. WCM
Services & Solutions
digitizes interactions,
processes & things
to provide better
experiences &
business value to
customers & partners
 WCM Services & Solutions
WCM Service Delivery Platform
WCM Service Delivery Accelerators
ERP Big Data CRM DW / BI
• Scalable
• Secure
• Open Systems
• Reusable Assets
Imaging &
Record
management
Content
Analytics &
Intelligence
WCM&
Portals
Content
Security &
Governance
KM &
Collaboration
BPM & DAM
Enterprise
Search
WCM Verticals
Advisory
Services
Maintenance
Services
Deployment
Services
Integration
Services
Development
Services
Infrastructure
Services