“ Open”Creating an Innovation Culture in Your OrganizationUN June 10th 2009Dwayne SpradlinCEO InnoCentive, Inc.
Lifelines, “Ask the Audience” and CrowdsourcingLifelines
Humans irrationally gravitate to what they know
Uniquely prepared minds are everywhere
Implications for Businesses* Graphics property of respective owners
Innovation in 2009 & Beyond1BETTERCreativity and access to the brightest minds on demand2FASTERCompetition and market conditions demand it3More Cost Effectively Than BeforePressure on expensesOrganizations need to re-shape themselvesFlexible platforms, organizations, business models and budgetingOrganizations need to innovate in three ways:Open Innovation is a POWEFUL ANSWER for Businesses, Foundations, and Government alike
The Benefits of Open InnovationFaster time to marketFaster product development cyclesAvoid reinventing the wheelAccelerated InnovationFund Solutions, not “trial & error projects”Faster realization of breakthrough challengesDynamic flexibility to meet ebb & flow of demandMore highly skilled resources without fixed costsBETTER, FASTER, and COST EFFECTIVE
A Crisis is a Terrible Thing to Waste

Creating An Innovation Culture In Your Organization Dwayne Spradlin

  • 1.
    “ Open”Creating anInnovation Culture in Your OrganizationUN June 10th 2009Dwayne SpradlinCEO InnoCentive, Inc.
  • 2.
    Lifelines, “Ask theAudience” and CrowdsourcingLifelines
  • 3.
  • 4.
  • 5.
    Implications for Businesses*Graphics property of respective owners
  • 6.
    Innovation in 2009& Beyond1BETTERCreativity and access to the brightest minds on demand2FASTERCompetition and market conditions demand it3More Cost Effectively Than BeforePressure on expensesOrganizations need to re-shape themselvesFlexible platforms, organizations, business models and budgetingOrganizations need to innovate in three ways:Open Innovation is a POWEFUL ANSWER for Businesses, Foundations, and Government alike
  • 7.
    The Benefits ofOpen InnovationFaster time to marketFaster product development cyclesAvoid reinventing the wheelAccelerated InnovationFund Solutions, not “trial & error projects”Faster realization of breakthrough challengesDynamic flexibility to meet ebb & flow of demandMore highly skilled resources without fixed costsBETTER, FASTER, and COST EFFECTIVE
  • 8.
    A Crisis isa Terrible Thing to Waste
  • 9.
    Open Innovation requiresdifferent mindset and Company CultureDifference between traditional innovation and open innovation:Open innovation requiresa different mindset and company culture from traditional or closed innovation.Source: www.wikipedia.org
  • 10.
    Culture eats StrategyforLunch- Customer Champion
  • 11.
    Distinguished PanelistsJUDITH ESTRIN,Author, Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global EconomyTHE INNOVATION ECOSYSTEM MARTHIN DE BEER, SVP, Emerging Technologies Group, CISCO SystemsCREATING YOUR INNOVATION HUB NEIL BLAKESLEY, VP, Strategy Marketing & Propositions, BT AmericasUNLOCKING YOUR HIDDEN TALENT JOHN GIBSON, CEO, ParadigmRE-ENERGIZING THE ENERGY INDUSTRY

Editor's Notes

  • #4 voiceover CRITICAL. It’s what everyone sells and only we can offer via 1) diversity 2) parallel processing and self selection and 3) offloading failure risk.
  • #6 The world has changed a lot in 6 months – even before Sept 08. 9-11 without the smoke and sirens All business leaders are effected and need to modify strategies
  • #7 1. Let’s define OI2.Biggest Issues Culture Change – Do It Yourself ----- Proudly Found Elsewhere3. Find and combine Internal and External Ideas