2. Bias is an undue favor, support or backing
extended to a person, group
or race or even an argument against another.
3. •Biases exist in cultural context but
creep also into various forms of
academic life and in literature such
as sexuality, gender, nation, religion,
subjects and general life.
5. •A bias author may not pay attention to
all the facts or develop a logical
argument to support his or her opinions.
Its purpose is to convey a certain
attitude or point of view toward the
subject.
6. • Author bias can be recognized by looking for
certain problems with their statements which
include:
• a. Using emotional or loaded statements
• b. Using overstatements or exaggerations
• c. Using opinions rather than facts
• d. Using broad, sweeping statements or
generalizations
• e. Using statistics
7. •A. Using emotional or loaded
statements
•“Loaded words” is a persuasive
technique that has also been called
emotive language and often used to
gain support, sway opinions, degrade
others, and push an agenda.
8.
9. •B. Using overstatements or
exaggerations
•Exaggeration or overstatement is used
to lay emphasis and stress on the given
idea, action, feature, or feeling in a
remarkable and heightened manner.
10.
11. •C. Using opinions rather than
facts
•An opinion is a statement that
reflects an author`s or a writer`s
personal point of view, belief,
perspective, feeling and value
towards an issue or topic.
