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Boost Brand Loyalty & Engage Audiences with Facebook

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Infusionsoft
Infusionsoft

A webinar presented by Amanda Collins of The Grammar Doctors on how you can transform Facebook into revenue.

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Engage Audiences & Boost Brand Loyalty Transform Facebook into Revenue Presented by: Amanda Collins
What is The Grammar Doctors? Marketing-communications firm that offers strategic content: websites • articles • blogs • newsletters press releases • awards • social media
Personal profile or professional page? Profile: • For individuals to build friends and share more personal content. Page: • For businesses to garner “likes” and market the brand.
Who’s in charge? Make it someone’s JOB to manage the brand’s social-media page. Possible options include: • Owner • Intern • Marketing department • Consultant / specialist
What is your brand (in pictures)? Make sure your cover photo and profile photo speak to your target market. • Cover: 851 x 315 pixels • Profile: 160 x 160 pixels No phone number, email address, or website!
What is your brand (in words)? Determine your voice and how you’re going to share your brand with fans. • Funny • Informative • Kitchy
What are the magical E’s to speak to fans? All of your content should be: • Engaging • Entertaining • Educational Use Google Alerts and follow interesting people and pages.
What should you talk about? Choose a 1/3 mix of: • Expert advice (links, blogs) • Office happenings • Sales and marketing Audiences relate (in order) to pictures, video, Q&A, content, and links.
What’s your niche? Remember that, even though YOU have a brand and a voice, your fans may think otherwise. Follow their lead.
Is Facebook the be-all, end-all? Explore other platforms based on your target audience: • Twitter • Pinterest • Google+ • LinkedIn
We Help Small Businesses Succeed See Infusionsoft in action: infusionsoft.com/demo
Questions? @grammardocs facebook.com/grammardocs pinterest.com/grammardocs grammardocs.com 602-482-3495 Amanda Collins Chief of Staff, The Grammar Doctors

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Boost Brand Loyalty & Engage Audiences with Facebook

  • 1. Engage Audiences & Boost Brand Loyalty Transform Facebook into Revenue Presented by: Amanda Collins
  • 2. What is The Grammar Doctors? Marketing-communications firm that offers strategic content: websites • articles • blogs • newsletters press releases • awards • social media
  • 3. Personal profile or professional page? Profile: • For individuals to build friends and share more personal content. Page: • For businesses to garner “likes” and market the brand.
  • 4. Who’s in charge? Make it someone’s JOB to manage the brand’s social-media page. Possible options include: • Owner • Intern • Marketing department • Consultant / specialist
  • 5. What is your brand (in pictures)? Make sure your cover photo and profile photo speak to your target market. • Cover: 851 x 315 pixels • Profile: 160 x 160 pixels No phone number, email address, or website!
  • 6. What is your brand (in words)? Determine your voice and how you’re going to share your brand with fans. • Funny • Informative • Kitchy
  • 7. What are the magical E’s to speak to fans? All of your content should be: • Engaging • Entertaining • Educational Use Google Alerts and follow interesting people and pages.
  • 8. What should you talk about? Choose a 1/3 mix of: • Expert advice (links, blogs) • Office happenings • Sales and marketing Audiences relate (in order) to pictures, video, Q&A, content, and links.
  • 9. What’s your niche? Remember that, even though YOU have a brand and a voice, your fans may think otherwise. Follow their lead.
  • 10. Is Facebook the be-all, end-all? Explore other platforms based on your target audience: • Twitter • Pinterest • Google+ • LinkedIn
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  • 12. Questions? @grammardocs facebook.com/grammardocs pinterest.com/grammardocs grammardocs.com 602-482-3495 Amanda Collins Chief of Staff, The Grammar Doctors