Telling your brand’s story
• Understanding why Facebook ads are
about message delivery, getting the right
message to the r...
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The Social
Amplification
Engine
Goals
Content
Targeting
Optimize
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The Viral Cycle
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The Engagement Funnel: Ad Types
•Page Like (Interests+Friends Of
Fans)
•Page Like (Media Workplace)
•Page Like (Custom ...
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Thrill clients and friends with personalized media.
□ Use a free meme / sign generator and post it on a friends
Faceboo...
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How to build your presence through good content.
□ Familiarize yourself with the core mechanics of internet
marketing a...
Thank you!
44
Alex Houg
fb.com/alexhoug
@alexhoug Ask about our
Quickstart Express
program!
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Alex Houg - Facebook Ads

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Lifecycle Marketing Track - ICON14

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Alex Houg - Facebook Ads

  1. 1. Telling your brand’s story • Understanding why Facebook ads are about message delivery, getting the right message to the right people, and driving awareness/engagement/conversions though paid approaches. Alex Houg fb.com/alexhoug @alexhoug
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  31. 31. 31 The Social Amplification Engine Goals Content Targeting Optimize
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  34. 34. 34 The Engagement Funnel: Ad Types •Page Like (Interests+Friends Of Fans) •Page Like (Media Workplace) •Page Like (Custom Audiences) •Page Post (Most Recent to Fans) •Page Post (Most Recent to Friends Of Fans) •Page Post (Custom Audience) •Page Post (Lookalike) •Sponsored Story (Page post Like to Interests) •Dark Post (Email Collection / To App or Tab) •Conversion Pixel (Site Conversion Tracking) •Website Custom Audiences •Call-To-Action Dark Post
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  41. 41. 41 Thrill clients and friends with personalized media. □ Use a free meme / sign generator and post it on a friends Facebook wall. □ Utilize the help of paid services such as FancyHands or Fiverr to generate interesting content. □ Make a Facebook tab to deliver your content.
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  43. 43. 43 How to build your presence through good content. □ Familiarize yourself with the core mechanics of internet marketing analysis (Metrics, Analysis, Action). □ Find some topics that interest you. □ Set up Google Alerts on chosen topics. □ Leave interesting comments on thought leader blogs, and build your experts network. □ Write articles around your topics, making sure to provide thought-provoking content. □ Create and follow a regular posting routine.
  44. 44. Thank you! 44 Alex Houg fb.com/alexhoug @alexhoug Ask about our Quickstart Express program!

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