Telling your brand’s story
• Understanding why Facebook ads are
about message delivery, getting the right
message to the right people, and driving
though paid approaches.
The Engagement Funnel: Ad Types
•Page Like (Interests+Friends Of
•Page Like (Media Workplace)
•Page Like (Custom Audiences)
•Page Post (Most Recent to Fans)
•Page Post (Most Recent to Friends Of Fans)
•Page Post (Custom Audience)
•Page Post (Lookalike)
•Sponsored Story (Page post Like to Interests)
•Dark Post (Email Collection / To App or Tab)
•Conversion Pixel (Site Conversion
•Website Custom Audiences
•Call-To-Action Dark Post
Thrill clients and friends with personalized media.
□ Use a free meme / sign generator and post it on a friends
□ Utilize the help of paid services such as FancyHands or Fiverr
to generate interesting content.
□ Make a Facebook tab to deliver your content.
How to build your presence through good content.
□ Familiarize yourself with the core mechanics of internet
marketing analysis (Metrics, Analysis, Action).
□ Find some topics that interest you.
□ Set up Google Alerts on chosen topics.
□ Leave interesting comments on thought leader blogs, and build
your experts network.
□ Write articles around your topics, making sure to provide
□ Create and follow a regular posting routine.
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