How do I build brand me?

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  • great stuff leon - great stuff
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  • Thanks Leon, seeing your blog and Slideshare has been timely for me. I spend a lot of time sharing links, writing posts and creating resources for my students, and to build my reputation as a counsellor who is passionate, committed and knowledgeable about the profession on counselling. I have evidence from students, clients and colleagues that this is successful, but your blog and presentation has helped me to be patient, focus on the process rather than the outcome and to remember that influence cannot always be measured by immediate reactions and change. In fact these principles apply as much to client work in counselling as it does to my experience of social media. And the fact that I am now thinking, 'This could make a good blog post' shows how much I have begun to think in terms of creation, curation and sharing. Best wishes, JohnM @MarsdenTherapy
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How do I build brand me?

  1. 1. • How do I build brand me? How do I build brand me? How to? • The stats • Types of benefits • The future of work • My content • Value of benefits • The vital few • My profile • What’s in it for me? • My tools A bit of fun Why bother? with profiles @lfbenjamin #doorways2digitalLéon Benjamin, December 2012
  2. 2. How do I build brand me? WHY BOTHER?Léon Benjamin, December 2012
  3. 3. • Keep up! How do I build brand me? “We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.” - R. D. Laing (1989) Sources: Thomas Fuller, 2007; “Knowledge Doubling Curve,” Buckminster Fuller, Activate Magazine Online, 2008Léon Benjamin, December 2012
  4. 4. • The future of work How do I build brand me? “If you want to set something in motion on this planet, you need access to people you haven’t met. You need knowledge and information that is not yet at your disposal. You need ideas. You can always get them somewhere. From people.” Martijn Aslander, Loyal RebelsLéon Benjamin, December 2012
  5. 5. • What’s in it for me? How do I build brand me? Tap into friends Control what friends Tailor the platform opinions and advice Keep informed of what can see and know with extensions and on music to buy, or friends are doing and about me applications whom to date thinking Introduce your friends to Mobilize friends for Tag videos and postings that people you know with events and causes friends should see, filtering similar interests out the noiseLéon Benjamin, December 2012
  6. 6. • What’s in it for me? How do I build brand me? Tap into colleagues Tailor the platform Keep informed of what Control what opinions and advice on with extensions and colleagues are doing colleagues can see processes and practices applications and thinking and know about me Mobilize colleagues to Tag videos and postings that Introduce your colleagues to implement change colleagues should see, people you know with similar filtering out the noise professional interestsLéon Benjamin, December 2012
  7. 7. • Social presence is the new CV How do I build brand me? In Silicon Valley there is a trend to only hire people with a Klout score of over 50 Social media analytics companies are now listing customers with Klout scores. What are the implications?Léon Benjamin, December 2012
  8. 8. • Companies are going ‘social How do I build brand me? inside’Léon Benjamin, December 2012
  9. 9. • Was Marx right after all? How do I build brand me? 150m members 200,000,000 blogs (and that’s only in English) 4 billion hours of videos viewed per month Almost 4,000,000 articles 72 hours of video uploaded every minute) 560m page edits (10 languages) “The workers should 1 billion profiles appropriate 500m accounts the means of UK is 4th largest in users London, Tokyo, Jakarta fastest growing (Tweets) production” Over 6,000 Tweets per second (as of 2011) 2009: "Twitter" is the world’s mostLéon Benjamin, December 2012 popular English word
  10. 10. • Immortality? How do I build brand me? I am clicked on, therefore I am?Léon Benjamin, December 2012
  11. 11. How do I build brand me? HOW DO I?Léon Benjamin, December 2012
  12. 12. • The vital few How do I build brand me?Léon Benjamin, December 2012
  13. 13. • Everything starts with a profile How do I build brand me?Who am I, really? What do I do?Léon Benjamin, December 2012
  14. 14. • Everything starts with a profile How do I build brand me? A quick tour ofLéon Benjamin, December 2012
  15. 15. • Where does content come How do I build brand me? from? • Your favourite web sites – Newspapers, magazines, entertainment, sports • Email newsletters, news groups – Google news alerts • Social media – Blogs, Facebook updates, Twitter, Youtube • You! – Your local environment, creative thoughts • We know more than we can tellLéon Benjamin, December 2012
  16. 16. • Collecting, bookmarking, How do I build brand me? tagging, publishingLéon Benjamin, December 2012
  17. 17. • Using Twitter How do I build brand me? ATTENTION IS SCARCE “If you are looking to get retweeted and nobody picks your tweet up within the first hour, chances are that nobody ever will” Which means you can recycle your content! You can buy followers on eBayThe 1:9:90 rule always prevails Léon Benjamin, December 2012
  18. 18. • Bringing it all together – My blog How do I build brand me?• Small pieces, loosely joinedLéon Benjamin, December 2012
  19. 19. • Re-use is good How do I build brand me?Léon Benjamin, December 2012
  20. 20. How do I build brand me? SOME FUN WITH PROFILESLéon Benjamin, December 2012
  21. 21. • Finding people like me How do I build brand me?Léon Benjamin, December 2012
  22. 22. How do I build brand me? TASTY TIPS FROM THE SOCIAL FRONTLéon Benjamin, December 2012
  23. 23. How do I build brand me?Léon Benjamin, December 2012
  24. 24. • Room for discussion? How do I build brand me?Léon Benjamin, December 2012

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