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Digital Media Now for Yogis: 11-4-2012


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Digital Media Now for Yogis: 11-4-2012

  1. 1. Presents: Personal Branding on Social Media Presented by: Melodie TaoTWITTER @MyMelodieEvent Hashtag: #DMNYogi
  2. 2. About Melodie TaoProfessional:• Company- Marketing Melodie• My Role- Marketing Consultant, International Public Speaker, Educator• Services- Consulting, Speaking, Seminars, Workshops• Instructor- National University (Interactive Strategies, Interactive Campaigns), Platt College San Diego (Marketing and Communication)Background:• Traditional Media Experience- Radio, outdoor advertising, event production, promotions• Online/Digital agency experience- SEO, PPC, Affiliate Marketing, Social Media, Project ManagementExpertise:• Marketing with an emphasis on digital technology and social media• Community Building, Brand DevelopmentYoga:• Certified Yoga Instructor• Teaching Styles- Vinyasa, Hatha, Gentle• Experience- Instructor at YMCA San Diego, Creator of Yoga for the Busy Body Workshops, Tao of YogaTWITTER @MyMelodie, Event Hashtag: #DMNYogi
  3. 3. Opening Meditation~Set your intention for today~
  4. 4. Today’s Topic Personal Branding on Social MediaIntention: Learn how to optimize your personal brand so it’s cohesivewith your business brand.Questions:• What comes to mind when you hear the word brand or branding?• What to you hear in the topic?• How many people have Googled themselves? What did you find?• Why is it so important to have a strong personal brand be cohesive with their company brand?• Does anyone know the origin of the term branding?
  5. 5. Important TermsWhat do I mean when I say…Brand: Name, term, design, symbol, or any other feature that identifiesone sellers good or service as distinct from those of other sellers.Branding began as a way to tell one persons cattle from another by meansof a hot iron stamp.Social Media: Web and mobile technologies to turn communication intoan interactive dialogue. Creates a 2 way conversation between thebusiness and consumer and allows consumers to create user generatedcontent by contributing.Personal Brand: The process where people and their careers are markedas brands. The personal branding concept suggests that success comesfrom self promotion.Marketing Strategy: A foundation for executing yourmarketing campaigns. This process allows anorganization to concentrate its resources on thegreatest opportunities to increase sales and achievea sustainable competitive advantage. Important tohave a strategy before jumping into social media.
  6. 6. Importance of Today’s Topic• In the past, people would keep their personal lives completely separate from their business lives. Now this is virtually impossible, so today we’ll learn how to embrace social media to ensure we’re using it effectively for our business.• Working in an industry such as health and fitness is such a personal profession because you’re really helping the lives of many. Therefore it’s important to build a personal connection with our clients, students and customers.• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill your class• People buy from other people
  7. 7. Update Your Personal Profile• Facebook is more personal but there are many opportunities to optimize your profile for your professional brand.• When logged on to your personal Facebook profile you can create and run a business page.• Check your privacy settings to ensure you’re only providing public information you intend to.• Check your privacy settings on each photo album.• Facebook constantly changes their privacy features so make a habit of regularly checking your settings.
  8. 8. Personal Profile vs Business Page Personal Profile: • If connecting with prospective clients on Facebook include your company and a brief description so client associate you with the company’s brand • Link personal page to your business page. Business Page: • Company information • Link back to your website • Links to your other social networks
  9. 9. DO NOT use a personal profile as a business pageCorrect business page:
  10. 10. What needs to be improved in this profile?
  11. 11.
  12. 12. • Ensure your profile is linked back to your company’s LinkedIn profile• Include your company’s website. Under website listings choose “other” and write in the specific name for your company rather than just listing “Company”• Under your job descriptions list specific accomplishments and actions that will benefit prospective clients• Utilize applications such as Wordpress, Reading List by Amazon, TripIt
  13. 13. What is Twitter?Twitter is a social networking known asmicroblogging. It enables its users to sendand read text-based messages of up to140 characters, known as "tweets".
  14. 14. • Brand your background• Brand your Twitter bio• Provide value to your followers by posting useful information related to your company• Post educational tips related to your company• Retweet and reply to others so you’re actively engaging in conversation• Live Tweets: Post a tweets and photos during events• Job openings• Examples:  
  15. 15. What is Instagram?• Photo sharing program and social network• Mobile based application. To sign up you must download Instagram on your smart phone• Enables users to take a photo, apply a digital filter and then share it with other Instagram users they are connected on the social network.• Confines photos to a square shape, similar to Polaroid images.
  16. 16. Instagram Tips• Best to use the same username for Instagram that you have on Twitter. Easier for people to tag you.• Utilize a few hashtags for each image to optimize exposure. You can comment with hashtags.• Take photos related to your brand that give people a glimpse of what you’re doing real time.
  17. 17. Instagram Hashtag Examples
  18. 18. Blogs• Search Engine Optimization (SEO)• Fresh new content• Humanizes your brand• Most flexible form of Social Media because you can incorporate your own posts, social media insights, personal information in addition to information about your company• Opportunity to post insightful resources that may be useful to prospective students and customers• Opportunity to add a personal element to your posts in addition to information that can’t be found on your website
  19. 19. Sample Blog Topics• Tips for different levels • Beginner tips • Advanced tips• Tips for instructors• Healthy recipes• Community Events• Posts about your own promotions• Music playlists• YourBuddhi-
  20. 20. Success Story••••
  21. 21. • Thank You! Prana Yoga Center• Chula Vista Yoga Center•• Jennifer Pastiloff
  22. 22. Namaste Contact: 858-335-9421 Connect: Instagram: MarketingMelodieGoogle+: