Personal Branding in the Digital Age (genKC presentation)


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Personal Branding in the Digital Age (genKC presentation)

  1. 1. twitter: @ramseym
  2. 2. what I’m going to talk about <ul><li>what is personal branding? </li></ul><ul><li>social media has changed the playing field </li></ul><ul><li>actionable tips you can do </li></ul>
  3. 5. Ramsey Mohsen, Web Consultant + Social Media Strategist <ul><li>Practice lead for social media at Digital Evolution Group </li></ul><ul><li>Prolific video blogger, one of the first life-casters on, over 1 million views on YouTube, globally featured video on YouTube home page for over three days </li></ul><ul><li>Named one of KC’s Ingrams “twenty in their twenties” </li></ul>
  4. 10. <ul><li>What is personal branding? </li></ul><ul><ul><li>The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual. </li></ul></ul><ul><li>- Ramsey Mohsen’s definition </li></ul>
  5. 11. <ul><li>Trust </li></ul><ul><li>Credibility </li></ul><ul><li>New business </li></ul><ul><li>Connect you to like minded individuals </li></ul>When it’s done well…
  6. 12. <ul><li>Increase your &quot;findability&quot; in your social graphs and with friends and colleagues. </li></ul><ul><li>Define the relationship and tell your story. </li></ul><ul><li>People you know, become your ambassadors. </li></ul>When it’s done well…
  7. 13. <ul><li>BUT, it must be… </li></ul><ul><li>Authentic </li></ul><ul><li>Passionate </li></ul><ul><li>Consistent </li></ul>
  8. 14. <ul><li>“ The privilege of a lifetime is being who you are.” </li></ul><ul><li>- Joseph Campbell </li></ul>
  9. 16. <ul><li>Social Media enables you. </li></ul><ul><li>The tools make it possible. </li></ul>
  10. 17. <ul><li>You can be a transmedia experience. </li></ul>
  11. 19. <ul><li>“ Ambient Intimacy” </li></ul>
  12. 20. the two types of personal brands <ul><li>1.) Personal Brand </li></ul><ul><li>2.) Career Brand </li></ul><ul><li> </li></ul><ul><li>Jeremiah Owyang </li></ul>
  13. 21. Step #1 <ul><li>Understand how your friends, family and work colleagues perceive you. </li></ul>
  14. 22. Step #2 <ul><li>What does Google say about you? </li></ul>
  15. 23. Step #3 <ul><li>Define your objectives. </li></ul><ul><li>What personal traits are your strongest, noteworthy? </li></ul><ul><li>What makes you distinctive, distinguished? </li></ul><ul><li>Is there anything that makes you remarkable in any way? </li></ul><ul><li>Come to grips with who you are NOT. </li></ul><ul><li>Embrace who you are. </li></ul>
  16. 25. Step #4 <ul><li>Get to work and make a plan with how you can achieve those objectives. </li></ul>
  17. 26. Tips: <ul><li>Create a homebase online (blog, website, even a Facebook page). </li></ul><ul><li>URL/domain: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Simple Blog Platforms: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 27. Tips: <ul><li> </li></ul>
  19. 28. the power of “the status update” <ul><li>(delayed) </li></ul>(delayed) (real-time)
  20. 29. Tips: <ul><li>Share right (don’t brag, be helpful ) and share often. </li></ul><ul><li>The act of sharing is a fundamental building block of Personal Branding. </li></ul><ul><li>“ freemium” the way you think . </li></ul>
  21. 30. <ul><li>&quot;The 4:1 Rule” </li></ul><ul><li>If you build it, they won’t come. </li></ul><ul><li>Follow the 4:1 Rule </li></ul><ul><li>For every ONE social object (piece of content) that is </li></ul><ul><li>about you, there needs to be FOUR social objects that are: </li></ul><ul><li>informative </li></ul><ul><li>inspirational </li></ul><ul><li>entertaining </li></ul><ul><li>engaging </li></ul><ul><li>re(markable) </li></ul><ul><li>promote others </li></ul>
  22. 31. types of content creation <ul><li>creating original content </li></ul><ul><li>vs. </li></ul><ul><li>curating content </li></ul>
  23. 32. More tips: <ul><li>Establish your email network. Use email tools like Vertical Response or Constant Contact. </li></ul><ul><li>Use consistent unique usernames. </li></ul><ul><li>All roads point back to your blog or website. </li></ul><ul><li>“ Consistency facilitates recognition.” </li></ul>
  24. 33. email
  25. 34. email
  26. 35.
  27. 36. just remember… <ul><li>You can not solely rely on social media. </li></ul><ul><li>It can extend and facilitate …but it doesn’t replace. </li></ul><ul><ul><li>Kansas City, “big enough to matter, small enough to care.” </li></ul></ul><ul><li>Storytelling still counts for a lot. </li></ul>
  28. 37. <ul><li>stop watching The Bachelor… </li></ul><ul><li>work on your side projects. </li></ul>
  29. 38. <ul><li>invest in social capital . </li></ul>
  30. 39. Rapidly Evolving Space <ul><li>Social media is green field, moving and changing daily. </li></ul><ul><li>there is no single right answer </li></ul><ul><li>for any substantive length of time. </li></ul><ul><li>Try. Learn. Refine. </li></ul>
  31. 40. <ul><li>Ramsey Mohsen </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Questions? Answers?