Social media for small business


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Social media for small business

  1. 1. Social Media for Small Business<br />Infusionsoft Success Course<br />(CC) webtreats<br />
  2. 2. Overview<br />How Social Media Differs from Advertising<br />Social Media By the Numbers<br />Our Use of Social Media<br />11 Reasons to Use Social Media<br />2 Small Business Social Media Examples<br />Tips to Grow Your Social Media Presence<br />Q&A<br />
  3. 3. Social Media vs. Paid Advertising<br />Social Media Marketing<br />Organic<br />Cost-effective<br />Long-term value<br />Serves multiple purposes<br />Amplifies advertising efforts<br />Fewer, more qualified leads<br />Target people<br />Grow a loyal audience<br />ROI is fuzzy<br />Paid Advertising<br />Linear and predictive<br />Good for quick transactions<br />Practical for online business<br />ROI can be calculated<br />Perfect for short-term campaigns<br />More, less qualified leads<br />Costly<br />Synthetic<br />
  4. 4. Social Media by the Numbers<br />500 Million People on Facebook<br />75 Million People on Twitter<br />50 Million People on LinkedIn<br />100% Increase in Mobile Traffic on Facebook<br />36% of People Trust Companies’ Blogs<br />34% of Companies Blog<br />70% of Bloggers Organically Discuss Brands<br />SOURCES: Econsultancy(2010), Facebook (2010), Twitter (2010), Emarketer (2010)<br />
  5. 5. How We Use Social Media<br />Interesting & useful blog entries<br />Engaging our Facebook audience<br />Sharing timely updates on Twitter<br />Uploading helpful videos on YouTube<br />Distributing presentations (like this) on Slideshare<br />Helping customers when they need help<br />Live video streams at certain events<br />You name it, we probably do or have done it. <br />
  6. 6. 11 Reasons to Use Social Media<br />Non-linear customer support<br />Customer rewards & loyalty<br />Publish special offers & promos<br />Participate in your online community<br />Explain the benefits, overcome objections in your product or service<br />Gain exposure and credibility in your field<br />Reinforce your brand promise<br />
  7. 7. 11 Reasons to Use Social Media<br />Connect with Trusted Sources<br />Build Your Email Marketing List<br /> Gain valuable insights on your customers<br />Competitive intelligence & neutralize competitors<br />… Either you’re in it, or you’re not. <br />
  8. 8. 2 Small Business Social Media Examples<br />
  9. 9.<br />
  10. 10. “Radar Roy”<br />Started in 1997, sold in ‘07<br />Leader of popular radar/laser shootouts<br />Expert with his deep understanding of speed measurement equipment & fmr. police officer<br />Publishes reviews and opinions on new products and technologies in the market<br /> is #1 in Google for “radar detectors”<br />
  11. 11. “Radar Roy” Takeaways<br />If you have a passion in something, you can become expert and share your insight with others. <br />It’s OK to not always give a glowing or negative review; honest reviews are trusted. <br />Don’t have to be a supermodel to do social media right. <br />‘Little Guy’ Competes/Compliments with ALL big-box and manufacturers of products. <br />
  12. 12. Bourn Creative<br />
  13. 13. Bourn Creative<br />Branding, web design and marketing services<br />Serves clients and prospects with helpful information<br />Maintains active blog with strong opinions<br />Website & blog are significant lead-gen sources<br />Uses Infusionsoft to follow-up with every prospect<br />
  14. 14. Bourn Creative Takeaways<br />Online business fortified with Infusionsoft to follow-up and nurture prospects and reward customers. <br />Social Media leads are generally more qualified than not. <br />Blog entries are on industry-specific topics, not the business<br />Jennifer Bourn is also personable on Twitter and Facebook to supplement the site. <br />
  15. 15. Tips to Grow Your Social Media Presence<br />Start small, grow big. <br />Ask questions<br />Answer questions<br />Share your unfiltered opinions<br />Follow people you actually care about<br />Invite others to follow you<br />Consistently put in ~30m daily into it<br />Listen before speaking<br />
  16. 16. Tips to Grow Your Social Media Presence<br />Subscribe to blogs so you can comment on them in a timely way<br />Establish both personal and professional accounts throughout social media<br />Promote others over your own agenda<br />Keep social media internal; don’t outsource it.<br />Share multimedia – not just text. <br />Don’t worry about numbers; focus on quality. <br />
  17. 17. Q&A<br />
  18. 18. Connect with Us<br /><br /><br /><br /><br />Questions? @joemannaon<br />