The first Digital Media Now for Yogis was hosted on Saturday July 28th at La Jolla Yoga Center. Marketing Melodie combines her 2 passions for Marketing and Yoga to teach Yoga, Fitness and Wellness professionals how to grow their business through their passions. The first sessions focuses on Personal Branding on Social Media.

1. Presents:
Personal Branding on
Social Media
Presented by: Melodie Tao
TWITTER @MyMelodie
Event Hashtag: #DMNYogi

2. About Melodie Tao
Professional:
• Company- Marketing Melodie
• My Role- Marketing Consultant, International Public Speaker, Educator
• Services- Consulting, Speaking, Seminars, Workshops
• Professor- National University (Classes- Interactive Strategies, Interactive
Campaigns), Platt College San Diego (Classes- Marketing and
Communication)
Background:
• Traditional Media Experience- Radio, outdoor advertising, event
production, promotions
• Online/Digital agency experience- SEO, PPC, Affiliate Marketing, Social
Media, Project Management
Expertise:
• Marketing with an emphasis on digital technology and social media
• Community Building, Brand Development
Yoga:
• Certified Yoga Instructor
• Teaching Styles- Vinyasa, Hatha
• Experience- Instructor at YMCA La Jolla, La Jolla Yoga Center
(sub), Forward Motion and Creator of Yoga for the Busy Body Workshop
TWITTER @MyMelodie, Event Hashtag: #DMNYogi

3. Opening Meditation
~Set your intention for today~

4. Today’s Topic
Personal Branding on Social Media
Goal: Learn how to optimize your personal brand so it’s cohesive with
your business brand.
Questions:
• What to you hear in the topic?
• How many people have Googled themselves? What did you find?
• Why is it so important to have a strong personal brand be cohesive with their
company brand?

5. Important Terms
What do I mean when I say…
Social Media: Web and mobile technologies to turn communication
into an interactive dialogue. Creates a 2 way conversation between the
business and consumer and allows consumers to create user generated
content by contributing.
Personal Brand: The process where people and their careers are
marked as brands. The personal branding concept suggests that
success comes from self promotion.
Marketing Strategy: A foundation for executing your marketing
campaigns. This process allows an organization to concentrate its
resources on the greatest opportunities to increase sales and achieve a
sustainable competitive advantage. Important to have a strategy before
jumping into social media.

6. Importance of Today’s Topic
• In the past, people would keep their personal lives completely separate from their
business lives. Now this is virtually impossible, so today we’ll learn how to
embrace social media to ensure we’re using it effectively for our business.
• Working in an industry such as health and fitness is such a personal profession
because you’re really helping the lives of many. Therefore it’s important to build a
personal connection with our clients, students and customers.
• Even though you may work for a studio or a larger company, it’s YOUR JOB to fill
your class
• People buy from other people

8. Update Your Personal Profile
• Facebook is more personal but there are many
opportunities to optimize your profile for your professional
brand.
• When logged on to your personal Facebook profile you can
run a business page
• Check your privacy settings to ensure you’re only providing
public information you intend to
• Check your privacy settings on each photo album

9. Personal Profile vs Business Page
Personal Profile:
• If connecting with prospective clients on Facebook include your
company and a brief description so client associate you with the
company’s brand
• Link personal page to your business page.
Business Page:
• Company information
• Link back to your website
• Links to your other social networks

10. DO NOT use a personal profile as a business page
Correct business page: https://www.facebook.com/thepbrealityshow

12. What needs to be improved in this profile?

14. http://www.linkedin.com/in/kimberlyrotter

15. • Ensure your profile is linked back to your company’s LinkedIn
profile
• Include your company’s website. Under website listings choose
“other” and write in the specific name for your company rather
than just listing “Company”
• Under your job descriptions list specific accomplishments and
actions that will benefit prospective clients
• Utilize applications such as Wordpress, Reading List by
Amazon, TripIt

17. What is Twitter?
Twitter is a social networking known as
microblogging. It enables its users to send
and read text-based messages of up to
140 characters, known as "tweets".

20. • Brand your background
• Brand your Twitter bio
• Provide value to your followers by posting useful information related to your
company
• Post educational tips related to your company
• Retweet and reply to others so you’re actively engaging in conversation
• Live Tweets: Post a tweets and photos during events
• Job openings
• Examples:
 https://twitter.com/creditexperts
 https://twitter.com/stevecotterikff

22. Blogs
• Search Engine Optimization (SEO)
• Fresh new content
• Humanizes your brand
• Most flexible form of Social Media because you can incorporate your
own posts, social media insights, personal information in addition to
information about your company
• Opportunity to post insightful resources that may be useful to
prospective students and customers
• Opportunity to add a personal element to your posts in addition to
information that can’t be found on your website

23. Sample Blog Topics
• Tips for different levels
• Beginner tips
• Advanced tips
• Tips for instructors
• Healthy recipes
• Community Events
• Posts about your own promotions
• Music playlists
• YourBuddhi- http://www.yourbuddhi.com/buddhi.php

24. Success Story
• http://manifestationyoga.com/
• https://twitter.com/manifestyogajen
• https://www.facebook.com/JenniferPastiloffYoga
• https://www.facebook.com/positivelypositive

25. Thank You!
• La Jolla Yoga Center
• YourBuddhi.com

26. Namaste Contact:
melodie@marketingmelodie.com
http://www.marketingmelodie.com
858-335-9421
Connect:
Twitter.com/MyMelodie
Linkedin.com/in/MarketingMelodie
Facebook.com/MarketingMelodie
Slideshare.net/MarketingMelodie
Google+: http://gplus.to/MarketingMelodie