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5 Little Big Things You Need To Change Now About The Way You Are Doing Social Media

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5 Little-Big Things You Need to Change Now About The Way You Are Doing Social Media Marketing
-Help, Don't Sell: The Art of Non-Interruptive Selling: Be Where They Are, When They Are There
-It's All About The Branding Baby: Be The Host/ess With The Mostest
-Use Those Hashtags: The SEO Punch Behind That Little # Symbol
-It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content
-Make And Nurture Connections To Stay "In Sight, On Mind"
[Includes VIDEO]

Published in: Social Media
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5 Little Big Things You Need To Change Now About The Way You Are Doing Social Media

  1. 1. 5 ‘Little-Big’ Things You Need to Change Now About The Way You Are ‘Doing’ Social Media Marketing
  2. 2. Overview What are we going to talk about today? • Help, Don't Sell: The Art of Non- Interruptive Selling: Be Where They Are, When They Are There • It's All About The Branding Baby: Be The Host/ess With The Mostest • Use Those Hashtags: The SEO Punch Behind That Little # Symbol • It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content • Make And Nurture Connections To Stay "In Sight, On Mind"
  3. 3. Break down barriers
  4. 4. New vs. Old Old Rules • One-way conversation • Selling • Promoting • Competing • “Shove” product down throat until they buy … and keep shoving more! New Rules • Two-way conversation • Helping • Informing/Educating • Collaborating • Provide answers during sales cycle so customer can make informed decision
  5. 5. Help, Don’t Sell… Position yourself as an Authority and a Resource on your topic Visibility is Credibility!
  6. 6. • Grow your network – connect actively! • Seek out industry experts • Use hashtag searches to find others talking about your topic & connect • Set up a Slideshare Library and fill it with resources (yours and other people’s!) • Embed it on your site! • Share links to interesting/relevant articles on your LinkedIn profile/page • Write an opinion about an article, post that and a link to it on your site – socialize on Facebook, Google+ • Curate other people’s content and reshare it! Be sure to include a mention. • Comment on blogs or articles while you’re logged into your social profiles so people ‘see’ you ‘around the web’ • Monthly newsletter Put in into action!
  7. 7. Be where they are, when they are there! • Find your audience • Determine resources available to ‘work’ channels • Set up branded social media channels to create an SMP
  8. 8. It’s All About The Branding Baby Do your Social Media channels look and feel like the rest of your brand?
  9. 9. ;. • Be sure your profiles are filled out completely • Optimize profiles by adding links to your site and leveraging relevant keywords • Add branded graphics to your channels  Use relevant file names for SEO • Update graphics by season and/or promotion • Tag your graphics • Add relevant applications to your channels to make them more interactive • Keep up with the changes and follow the rules by channel! Branding & Optimization
  10. 10. • Be genuine in your desire to connect and be transparent in the end result • Always be polite, kind, and considerate • Share not for profit, but for learning – it will come back to you ten-fold • Attribute sources properly – it’s the right thing to do and people like to be talked about – everyone loves to see/hear their name • Get your audience involved - You have two ears and one mouth! • Get others talking about themselves, ask questions, and comment in support of what they are doing • Know the lingo – be conversant and adapt your message to each channel • Make others the center of attention • Share relevant, helpful, interesting information – on a consistent basis • Stay laser-focused on your topic to make your community exclusive (people want to be where they belong • Above all, build trust and add value – so you can get them to ‘stay on your road’ and buy from you down the line Be the Host/ess with the Mostest. Create the party. Be the party. Host the party.
  11. 11. Use Those Hashtags: The SEO Punch Behind That Little # Symbol
  12. 12. Put in into action! Add #Hashtags to your image uploads on Instagram
  13. 13. Add #Hashtags for context at the end of your posts on Facebook and Google+ pages, LinkedIn personal profile updates
  14. 14. Add hashtags to tweets either at the end or as part of the sentence – instantly linking your post to others about the same topic
  15. 15. Use #Hashtags in your offline marketing materials to bolster and connect your online efforts
  16. 16. It's a DO: Produce Or Curate And Definitely Share Visual/Authentic/Relevant/Helpful Content Spend time producing great & relevant content for your Audience to share and link to …
  17. 17. REPURPOSE CONTENT SHAMELESSLY
  18. 18. How to find content to curate:  Set up Google Alerts  Use Feed.ly  Use Pocket  Subscribe to industry blogs and experts in your niche  Follow boards on Pinterest to find Infographics and other relevant resources  Follow thought leaders on LinkedIn  Plus 1 and/or follow brands and people on Google+  Like pages on Facebook so it’s in your newsfeed  Follow people on Twitter and/or search by hashtag
  19. 19. Make And Nurture Connections
  20. 20. Put in into action! • Give/get endorsements on LinkedIn • Give/get recommendations on LinkedIn • Give/get ratings for your business on Facebook • Add all your jobs and schools to LinkedIn profile – connect to your past to open your network • Go thru suggestions by channel to connect with relevant people • Be a LION • Provide access to you with no barriers {e.g. Social Media Weekly Chat} • Be human when responding to comments from your audience – make a connection and develop the relationship • Learn from Insights on Facebook to tweak time/type of posts to improve engagement • Take your offline connections online – when you meet someone in person, try and connect online to stay in touch
  21. 21. The Sky Is The Limit… …once people are listening!
  22. 22. WRAP UP
  23. 23. Barb Smith Head Geek In Charge 561.654.1084

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