Rachel Rogers - Protect Your Content

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Big Ideas Track - ICON14

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Rachel Rogers - Protect Your Content

  1. 1. More Money, Less Work Discover, Protect & Monetize the Hidden Value in Your Business @RachRodgersEsq#ICON14
  2. 2. “We all owe a fiduciary duty to the stakeholders of our companies to manage and harvest our intangible assets.” - Andrew Sherman #ICON14 @RachRodgersEsq
  3. 3. 25 Years Ago Today #ICON14 @RachRodgersEsq
  4. 4. 15% #ICON14 @RachRodgersEsq
  5. 5. 95% #ICON14 @RachRodgersEsq
  6. 6. You Your intellectual property #ICON14 @RachRodgersEsq
  7. 7. More Money #ICON14 @RachRodgersEsq
  8. 8. More Time @RachRodgersEsq#ICON14
  9. 9. More Influence #ICON14 @RachRodgersEsq
  10. 10. $5 Trillion #ICON14 @RachRodgersEsq
  11. 11. What is intellectual property? @RachRodgersEsq#ICON14
  12. 12. “creations of the mind— inventions, literary and artistic works, symbols, names and designs, used in commerce.” #ICON14 @RachRodgersEsq
  13. 13. Trade Secrets @RachRodgersEsq#ICON14
  14. 14. #ICON14 @RachRodgersEsq
  15. 15. © Copyright @RachRodgersEsq#ICON14
  16. 16. 94%of SMBs use content marketing #ICON14 @RachRodgersEsq
  17. 17. ® Trademarks #ICON14 @RachRodgersEsq
  18. 18. #ICON14 @RachRodgersEsq
  19. 19. #ICON14 @RachRodgersEsq
  20. 20. @RachRodgersEsq#ICON14
  21. 21. #ICON14 @RachRodgersEsq
  22. 22. @RachRodgersEsq#ICON14
  23. 23. Patents #ICON14 @RachRodgersEsq
  24. 24. @RachRodgersEsq#ICON14
  25. 25. @RachRodgersEsq#ICON14
  26. 26. Andra Brosh, PhD The Ever-After Shock™ Theory #ICON14 @RachRodgersEsq
  27. 27. Mike Geary The Truth About Six Pack Abs @RachRodgersEsq#ICON14
  28. 28. of your customers are asking you the same thing over and over again 90% #ICON14 @RachRodgersEsq
  29. 29. Mike Geary’s $300 InvestmentYear 1 Year 2 Year 3 Year 4 Year 5 less than $50k $50,000 $500,000 $3,600,000 $11,000,000 @RachRodgersEsq#ICON14
  30. 30. Me Small Business Bodyguard #ICON14 @RachRodgersEsq
  31. 31. @RachRodgersEsq#ICON14
  32. 32. $200k in 8 months #ICON14 @RachRodgersEsq
  33. 33. #ICON14 @RachRodgersEsq
  34. 34. Protect your intellectual property @RachRodgersEsq#ICON14
  35. 35. The amount U.S. companies lose annually due to theft of intellectual property. $200 - $250 billion/year #ICON14 @RachRodgersEsq
  36. 36. @RachRodgersEsq#ICON14
  37. 37. #ICON14 @RachRodgersEsq
  38. 38. @RachRodgersEsq#ICON14
  39. 39. #ICON14 @RachRodgersEsq
  40. 40. #ICON14 @RachRodgersEsq
  41. 41. Protecting your intellectual property is ... #ICON14 @RachRodgersEsq
  42. 42. ... an insurance policy #ICON14 @RachRodgersEsq
  43. 43. ... a retirement account #ICON14 @RachRodgersEsq
  44. 44. ... an investment in your quality of life #ICON14 @RachRodgersEsq
  45. 45. Intellectual Property Audi #ICON14 @RachRodgersEsq
  46. 46. Step 1: Mine #ICON14 @RachRodgersEsq
  47. 47. Step 2: Prioritize #ICON14 @RachRodgersEsq
  48. 48. Step 3: Re-work #ICON14 @RachRodgersEsq
  49. 49. Step 4: Protect #ICON14 @RachRodgersEsq
  50. 50. Step 5: Profit #ICON14 @RachRodgersEsq
  51. 51. 96000 AUDIT #ICON14 @RachRodgersEsq

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