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DVWS 20221006
1.
田野數據視覺化 臺灣科技大學. 2022.10.6.王思如
2.
王思如 Winny Wang 學歷:義大利Domus Academy.Master
in Business Design、 交通大學應用藝術研究所(工業設計組)碩士、 大同大學 工業設計系 工學士。 專長:使用者經驗研究(user experience research)、 體驗設計(experience design)。 經歷:2004, 震旦辦公傢俱,產品設計師。 2007-2012, 應用劇本實驗室,設計研究員。 2008-2014, 易禧創意科技,設計方法講師。 2013-2017, 美思科技,醫材創新與服務設計部主任。 2013至今, 臺灣科技大學 設計系,業師。 2017-2019, 應用劇本實驗室,設計總監。 2020至今, 服務策略顧問
3.
今日 課程 設計研究 概念 觀察法 觀察規劃 練習 事拾圖 課程回顧 與回饋 繪製事拾圖 資訊視覺化
4.
設計研究 是為了幫助設計師 看見創新機會 現 象 故 事 意 義 反 思 機會點
5.
研究方法 不同需求使用不同方法 收集資料 分析資料 表達資料 觀察法 訪談法 日誌法 隨影法 問卷調查 脈絡訪查 文化探針 焦點族群座談 … KJ法 劇本法議題卡 階梯分析 十字分析法 5W2H HMW … Persona 同理心地圖 利害關係人地圖 顧客旅程地圖 服務藍圖 …
6.
了解用戶 從不同面向探究使用者的 樣貌與需求 User Dairy Observation Shadowing Video Ethnography User
Dairy Interview Focus Group Meeting Culture Probes Contextual Inquiry Questionnaire Survey
7.
用戶研究中 的數據 圖片來源:https://reurl.cc/DZ51LN
8.
資訊圖像化 Infographics “
9.
為什麼需要 資訊圖像化 人類利用視覺獲取的資訊量, 遠遠超出其他器官, 而資料視覺化 正是利用人類天生技能 來增強資料處理和組織效率。
10.
兩種 視覺化 數據視覺化 Data Visualization 資訊圖像化 Infographics 將故事以圖像呈現 提供立場 主觀詮釋 將原始數據以圖表呈現 傳遞資訊 客觀表現
11.
兩種 視覺化 數據視覺化 Data Visualization 資訊圖像化 Infographics
12.
問卷 視覺化
13.
問卷 視覺化
14.
問卷視覺化 • 圖表化,產開視覺輪廓 • 顏色與大小,標注重點 •
選項展開,從全貌看比例 • 用戶代號,畫龍點睛 • 特色註記,展現個性
15.
事拾圖 用來觀察事件的整體、從中挖掘洞見,以提供分享給關係人 “
16.
事 拾 圖 Reference:日本未來大學, 岡本誠教授, 外國語學習研究 互動場景 成果評比 工具格式 溝通 空間佈局 使用工具 活動模式 現場 研究對象 一日行程 對象 操作細節 互動細節 經驗 主題 摘要 成員 Reference:日本未來大學,
岡本誠教授, 外國語學習研究
17.
事 拾 圖
18.
事 拾 圖
19.
事 拾 圖
20.
事 拾 圖
21.
觀察法 田野研究的基本功 “
22.
觀察前的準備
23.
觀察不同人的差異 製作顧客圖鑑
24.
觀察時要注意的事項
25.
觀察環境裡的 使用情形
26.
觀察時間軸的脈絡 製作觀察筆記
27.
服務櫃檯 設計觀察 摩斯漢堡 路易莎咖啡 7-11
郵局 小組選擇任2處進行30分鐘的觀察與紀錄 回教室後小組進行15分鐘的分享 每人製作一張A4事拾圖
28.
服務櫃檯的 經驗故事 每人回想 1 則自己過去 在業務服務櫃檯 的經驗故事 必須是自己真實經歷的經驗故事 典型的 樣態 關鍵的 活動 深刻的 經驗 正面的 模式
29.
經驗故事 表單 兼任老師 Winny 在路易莎排隊等點餐,看著牆上的菜單 決定要喝什麼,走到貝果櫃旁邊,對紅 色的貝果感興趣,但是不確定是什麼口 味,伸手取起櫃檯的菜單查看,推測應 該是紅麴蔓越莓貝果。 點餐前的準備
30.
經驗故事 表單 兼任老師 Winny 在路易莎排隊等點餐,看著牆上的菜單 決定要喝什麼,走到貝果櫃旁邊,對紅 色的貝果感興趣,但是不確定是什麼口 味,伸手取起櫃檯的菜單查看,推測應 該是紅麴蔓越莓貝果。 點餐前的準備 幫助我們對於現場可被 觀察的元素有預先的期 待與假設
31.
觀察什麼 櫃檯環境 • 牆面上的資訊 • 檯面上的工具 •
檯面上的資訊 • 環境聲音 服務流程 • 結帳的標準流程 • 輔助提供服務的物件 • 服務人員的配備 • 服務櫃檯區的關鍵時刻 服務物件 • 形象物件 • 互動物件 • 資訊物件 • 金流工具 觀察要點小貼士 請研究員主持討論 設計師彙整6項觀察要點 製作成觀察要點小貼士 關於提供服務的活動 質化脈絡 的觀察 微數據的 量化採集
32.
服務櫃檯 設計觀察 摩斯漢堡 路易莎咖啡 7-11
郵局 小組選擇任2處進行30分鐘的觀察與紀錄 回教室後小組進行15分鐘的分享 每人製作一張A4事拾圖
33.
組內分享 整理觀察到的現象 Reference: https://studyinsweden.se/blogs/2018/04/30/designing-design-research/
34.
拆解 調查現場的 現象資訊 觀點 事實 描述 發生什麼事、現象 事件的脈絡:時間、空間 事件中的元素:種類 數據 項目 數量 =
x 量化圖表呈現關係或屬性 敘事內容用圖像符號表達 敘述事實內容裡的觀察與發現 現金支付x2 悠遊卡x6 專屬appx1 Apple Pay x1
35.
數據 視覺化 資料 收集 資料盤點 資料 呈現 產生觀點 分類資料 - 符號比喻 - 圖像說明 意義展現
36.
事拾圖練習 • 每人製作一張A4事拾圖 彙整4大面向的敘事視角 用圖像表達來陳述田野事實
37.
繪製事拾圖 將觀察現場採集到的資訊 每人製作一張A4事拾圖 彙整4大面向的敘事視角 用圖像表達來陳述田野事實
38.
事拾圖整合 請導演主持討論 將組員們的事拾圖進行整合重組 設計師拼貼完成一張小組事拾圖
39.
田野採集的思辨 採集事實更勝獲取用戶觀點 從用戶觀點探尋事件的事實 What Why How
40.
回顧 與 回饋 設計研究 概念 觀察法 觀察規劃 練習 事拾圖 課程回顧 與回饋 繪製事拾圖 資訊視覺化
41.
田野數據視覺化 臺灣科技大學. 2022.10.6.王思如
Editor's Notes
2011年人類食用的漁獲量是1945年的4倍之多