UX Design for Social Good

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User Experience Design, when applied to vital services and social causes, can change the world. In this talk, I discuss two key UX methods, prototyping and participatory design, that could be used to solve major social problems.

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UX Design for Social Good

  1. 1. USER EXPERIENCE DESIGN FOR SOCIAL GOOD by Andre Plaut @andreplaut andreplaut@gmail.com
  2. 2. HI, MY NAME IS ANDRE PLAUT For the last 6 years, I’ve been designing learning experiences for:  User Experience Design for Social Good @andreplaut
  3. 3. UX + EDUCATION User Experience Design for Social Good @andreplaut
  4. 4. UX = The art / science of understanding and empathizing with users in order to solve their problems with as little fuss and as much joy as possible. User Experience Design for Social Good @andreplaut
  5. 5. UX + EDUCATION User Experience Design for Social Good @andreplaut
  6. 6. UX + GOVERNMENT User Experience Design for Social Good @andreplaut
  7. 7. UX + HOUSING User Experience Design for Social Good @andreplaut
  8. 8. UX + HEALTH CARE User Experience Design for Social Good @andreplaut
  9. 9. UX + ECONOMY User Experience Design for Social Good @andreplaut
  10. 10. USER EXPERIENCE DESIGN, WHEN APPLIED TO VITAL SERVICES AND SOCIAL CAUSES, CAN CHANGE THE WORLD. User Experience Design for Social Good @andreplaut
  11. 11. UX IS INCREDIBLY BROAD User Experience Design for Social Good @andreplaut
  12. 12. VISUAL DESIGN BRANDING INTERVIEWING SITEMAPS NAVIGATION PROTOTYPING USABILITY TESTING BRAINSTORMING SEARCH MENTAL MODELS USER FLOWS PERSONAS MOBILE USER INTERFACES SERVICE DESIGN PARTICIPATORY DESIGN INTERACTION DESIGN INFORMATION ARCHITECTURE WIREFRAMES CONTEXTUAL INQUIRY COMPETITIVE ANALYSIS CARDSORTING USER RESEARCH SKETCHING User Experience Design for Social Good @andreplaut
  13. 13. VISUAL DESIGN BRANDING INTERVIEWING SITEMAPS NAVIGATION PROTOTYPING USABILITY TESTING BRAINSTORMING SEARCH MENTAL MODELS USER FLOWS PERSONAS MOBILE USER INTERFACES SERVICE DESIGN PARTICIPATORY DESIGN INTERACTION DESIGN INFORMATION ARCHITECTURE WIREFRAMES CONTEXTUAL INQUIRY COMPETITIVE ANALYSIS CARDSORTING USER RESEARCH SKETCHING User Experience Design for Social Good @andreplaut
  14. 14. REVI SE TE EA CR TE IDA AL V User Experience Design for Social Good @andreplaut
  15. 15. PARTICIPATORY DESIGN A user-centered design approach that seeks to involve all stakeholders in the development and discovery process in order to better create a product that meets their needs. User Experience Design for Social Good @andreplaut
  16. 16. PARTICIPATORY DESIGN “You’ll like this film because you’re in it.” - Michel Gondry, film director User Experience Design for Social Good @andreplaut
  17. 17. PARTICIPATORY DESIGN + EDUCATION General Assembly’s UXDi User Experience Design for Social Good @andreplaut
  18. 18. PARTICIPATORY DESIGN + AFFORDABLE HOUSING ELEMENTAL Santiago, Chile Housing Project User Experience Design for Social Good @andreplaut
  19. 19. WHAT IF PEOPLE COULD PARTICIPATE IN DESIGNING THE WAY THEY PAID TAXES User Experience Design for Social Good @andreplaut
  20. 20. WHAT IF PEOPLE COULD PARTICIPATE IN DESIGNING THE WAY THEY VOTED IN ELECTIONS User Experience Design for Social Good @andreplaut
  21. 21. WHAT IF PEOPLE COULD PARTICIPATE IN DESIGNING THE WAY THEY GOT MEDICAL CARE User Experience Design for Social Good @andreplaut
  22. 22. REVI SE TE EA CR TE IDA AL V User Experience Design for Social Good @andreplaut
  23. 23. PROTOTYPING To create an early sample, model, or representative outcome in order to test a concept and learn from the results. Greek for primitive form. User Experience Design for Social Good @andreplaut
  24. 24. GOOGLE GLASS Early prototype User Experience Design for Social Good @andreplaut
  25. 25. PROTOTYPES CAN BE MADE OF EXPERIENCES PEN & PAPER RAW MATERIALS User Experience Design for Social Good @andreplaut
  26. 26. PROTOTYPES CAN BE MADE OF EXPERIENCES PEN & PAPER RAW MATERIALS User Experience Design for Social Good @andreplaut
  27. 27. PROTOTYPES CAN BE MADE OF EXPERIENCES PEN & PAPER RAW MATERIALS User Experience Design for Social Good @andreplaut
  28. 28. WHAT QUESTIONS DO YOU WANT ANSWERED? Does my product or service actually meet my user’s needs? Are my users actually able to use my product or service? Do any of my users actually want to use my product or service? UTILITY USABILITY DESIRABILITY User Experience Design for Social Good @andreplaut
  29. 29. PROTOTYPING IS ALL ABOUT TESTING YOUR ASSUMPTIONS WITH REAL USERS. User Experience Design for Social Good @andreplaut
  30. 30. REVI SE TE EA CR TE IDA AL V User Experience Design for Social Good @andreplaut
  31. 31. HOW COULD YOU APPLY THESE METHODS TO CREATE A BETTER USER EXPERIENCE? User Experience Design for Social Good @andreplaut
  32. 32. HOW COULD YOU APPLY THESE METHODS TO CREATE A BETTER HUMAN EXPERIENCE? User Experience Design for Social Good @andreplaut
  33. 33. THANK YOU. KEEP THE CONVERSATION GOING @andreplaut andreplaut@gmail.com User Experience Design for Social Good @andreplaut
  34. 34. CREDITS WHAT IS UX? http://www.jianart.com/what-is-ux-design/ ELEMENTAL SANTIAGO HOUSING PROJECT http://archrecord.construction.com/features/humanitariandesign/Latin-America/images/Lo-Barnechea-Main.jpg “I USED GOOGLE GLASS: THE FUTURE, BUT WITH MONTHLY UPDATES” BY THE VERGE http://www.theverge.com/2013/2/22/4013406/i-used-google-glass-its-the-future-with-monthly-updates GAMESTORMING: BODYSTORMING http://www.gogamestorm.com/?p=344 PROTOTYPING: ZURB UNIVERSITY http://zurb.com/word/prototyping User Experience Design for Social Good @andreplaut

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