Human-centered design is a problem-solving approach focusing on human perspectives in design and management. Various examples illustrate this concept, such as the kids' toothbrush and iPod, which were designed to solve specific usability problems relating to accessibility and user engagement. The document emphasizes the importance of creating user-friendly designs that address real-world challenges rather than simply adding features.

1. Human-Centered Design
Explained with examples

2. What is human
centered design?
It is an approach of problem solving
mostly used in design and management
sectors by defining human perspectives
in all steps of problem solving

3. Examples
1.Kids toothbrush
2. Music player
3. Ketchup bottle
4. Modern TV
remote
5. Ring pull cap
6. Lay’s stax
package
How products are built using human
centered design?

4. Kids toothbrush
Designed by IDEO for Oral-B

5. Problems
● Kids hands are so
small
● They hold toothbrush
inside their fist. Adults
hold it inside the
fingers
● Lack of motivation to
brush their teeth
Solution designed
● Made the hands fat
and squishy
● Introduced small
bristles
● Introduced funny
characters to the
handle
● Created funny
accessories

6. Music player -iPOD
Designed by Apple Inc

7. Problems
● Inaccessible buttons
● Too much features
and increased
complexity
● Difficulty in carrying it
Solution designed
● Simple and accessible
buttons
● Comes with a clip
● Reduced complexity
with sleek design

8. Ketchup bottle
Designed by Paul Brown for HEINZ

9. ● Difficulty in getting full
ketchup out of the
bottle
● Difficulty in handling
and squeezing the
bottle with one hand
● Designed Inverted
standing bottle
● Designed bottle for
easy handling with
one hand
Problems Solution designed

10. Modern TV remote
Many manufactures claims the
design patent

11. Problems
● Too much options
increases complexity
● Difficulty in holding
the remote each time
they try to do action
● Battery changing
issues
Solution designed
● Designed frequently
used buttons more
visible and bigger
● Introduced IR sensing
for easy operation
● Introduced a slider
cap for non frequent
buttons

12. Ring pull cap
Designed by Finn-Korkki

13. Problems
● Difficulty in opening:
needed an extra
equipment to open
the normal bottle cap
Solution designed
● Designed a pull ring
for easy opening

14. Lay’s Stax packaging
Designed by PEPSICO

15. Problems
● Normal package can’t
be reused
● Womens mostly like to
eat clean and quiet
● Product wastage is
high
Solution designed
● Designed a round
pillar package.
● Introduced a drawer
for easy access of the
product
● Snack size was
reduced . so the user
can finish it in 2 bites.

16. OVER
TO
YOU
If you are a product designer, will you choose to design
a product full of features or design a product that can
solve problems of its users?