This document discusses how a Data Ninja can help businesses address the growing complexity of data and shrinking budgets. A Data Ninja would define the target market and key drivers, build a comprehensive list of market drivers and data sources, and leverage statistical techniques to create an accurate forecasting model that clearly explains the relationships between drivers and the market. Additionally, a Data Ninja would add interactive visualizations to simplify and bring the data to life, providing transparency and a single version of truth to gain user trust.

2. ... how big is my
market???

3. ...a perennial problem for
any Business Manager …

5. ….growing size of data…
Public
Data
Field
Intelligence
Semi-Public
Information

6. ….and shrinking budgets...

7. …. Making business needs more and more
complex…

10. …Data Ninja
Accurate Vision -
better analytics
Efficient Tools - for
faster but cost
effective solutions
Stealth – for minimal
impact of process
change
Strong knowledge of
environment - to
drive actionablility
Creative - to ensure
user engagement

11. ..OK, I am interested … but
what will a Data Ninja do ?

12. Define
future proof Traditional Sources
Evolving Sources
Develop a outside in market taxonomy
and align it to business strategy – helps
to provide laser clarity on target,
competition and adjacent markets
trends
Popular
terminologies,
technology overlaps,
customer pain point,
technology used
cases
Traditional markets,
overlaps

13. Build
comprehensive
Leverage business expertise and
collaboration to build a comprehensive
list of possible market drivers, identify
data sources, classify drivers based on
qualitative and quantitative - helps to
make forecasting comprehensive
Driver segmentation
– frequency vs.
importance
Customer/Analyst
sentiments on
new/existing/
overlapping
technologies
Google trends
Growing or declining
importance of
technology…related
technology

14. Solve
data does not lie =
transparency = trust
Leverage statistical techniques to build a
forecasting model which clearly explains the
relationship/impact of the drivers on market
11.7%
13.3%
3.4%
8.4%
11.9%
7.5%
12.9%
0.0% 0.0%
10.6%
10.1%
Driver1
Driver2
Driver3
Driver4
Driver5
Driver6
Driver7
Final
Mkt Year Final
2012 2013 2014 2015 2016 2017
Statistically explain
relationships and
impact of Drivers
on Market
Statistical
model to
forecast
market
Clear, Transparent,
Accurate,
Comprehensive
Scenario
building

15. Add a dash of interactive
visualization/dashboard to grab and maintain
user attention and drive better reach
Simplify
making data alive
Dashboard to
enable interactions
and provide drill
down – making
data alive

16. Single version
of truth
delivered

18. BRIDGEi2i is an Analytics Solutions
company focused at helping you
BRIDGE
www.bridgei2i.com
Enquries@bridgei2i.com
@BRIDGEi2i
facebook.com/BRIDGEi2i
linkedin.com/company/bridgei2i-analytics-solutions
Transform and visualize big data into
meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHT
Operationalize data driven decisions to
realize sustainable business value
IMPACT