BRIDGEi2i Case Study - Competitive Analysis for Key Account Management
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In this case study learn how BRIDGEi2i helped a Global Logistic market leader in their process of building a Best in Class key account management organization.
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BRIDGEi2i Case Study - Competitive Analysis for Key Account Management
- 1. For more details contact us: enquiries@bridgei2i.com © BRIDGEi2i Analytics Solutions Customer Case Study Information Insight Impact BRIDGEi2i helps a Global Logistic market leader in their process of building a Best in Class key account management organization. Business Challenge The Client is a global market leader in Logistic. The Client wanted to develop a best in class key account management organization. As a part of the process they wanted to identify the most effective account management organizational structure. BRIDGEi2i Solution Two pronged approach involving a competitive analysis to identify threats and best practice analysis to identify the most effective organizational structure for account management team. Competitive Analysis Analyze competitor’s account management structure – o Revenue mix o Org - Vertical/Regional focus o Route to market strategy – partner ecosystem o Brand positioning, marketing investments, developing thought leadership Industry Best Practices Identify companies which are best in class in the area of account management – based on industry awards, revenue growth and analyst reviews Analyze their account management org structure and best practices followed Client SWOT Identify companies which are best in class in the area of account management – based on industry awards, revenue growth and analyst reviews Analyze their account management org structure and best practices followed Business Impact Insights and recommendations helped the client identify the most effective account management organizational structure for their business. About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.