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ATi Customer Value Management

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Jamie Glass
Jamie Glass

Susan Cordts, President/CEO of Adaptive Technologies, Inc. (ATi) provided this presentation to attendees of the American Marketing Association Phoenix meeting on August 27, 2008. The presentation details analytics, customer values and how to target the right customer, at the right time, with the right message and media.

Economy & FinanceTechnology
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Customer Value Management Adaptive Technologies, Inc. (ATi) PRESENTED TO: The American Marketing Association - Phoenix August 27, 2008
Presenter: Susan Cordts, President / CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Daily Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meeting the Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective? ,[object Object],[object Object],[object Object],[object Object]
Organizational Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Value Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals First ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object]
Criteria to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Do It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Mining ,[object Object],[object Object],[object Object],[object Object]
Predictive Modeling ,[object Object],[object Object],[object Object],[object Object]
Achieving Your Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
It Works! ,[object Object],[object Object],[object Object]
Predictive Modeling vs Business Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improved Implementation ,[object Object],[object Object]
Pitfalls to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object]
About Adaptive Technologies, Inc. (ATi) ,[object Object],[object Object],[object Object],[object Object]
ATi empowers you to DECIDE. WITH CONFIDENCE. Adaptive Technologies, Inc. (ATi) 4530 East Shea Boulevard, Suite 130 Phoenix, Arizona 85028 602-923-4200 [email_address]

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ATi Customer Value Management

  • 1. Customer Value Management Adaptive Technologies, Inc. (ATi) PRESENTED TO: The American Marketing Association - Phoenix August 27, 2008
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  • 25. ATi empowers you to DECIDE. WITH CONFIDENCE. Adaptive Technologies, Inc. (ATi) 4530 East Shea Boulevard, Suite 130 Phoenix, Arizona 85028 602-923-4200 [email_address]