Many marketers struggle to demonstrate the value of their efforts, with 66% unable to provide quantitative proof and 61% facing pressure from CEOs. The concentric simulation tool integrates various marketing data and offers predictive analytics for sales and consumer behavior, allowing for informed decision-making across multiple marketing strategies. Various companies endorse concentric for its ability to forecast metrics and assist clients in translating insights into actionable strategies.

1. SIMULATE YOUR MARKET

2. Marketing analytics are failing to prove the value of marketing
66%
Unable to prove
the value
quantitatively
92%
increasingly
collect customer
data
71%
don’t use the
purchased
analysis when
deciding
Source:
The
CMO
Survey.
Feb
2015
(link)
61%
CMOs pressured
from CEO to
prove value

3. An ine"ective clutter of tools and data is the problem we solve
3%
6%
52%
27%
3%
9%
We are not
using any
1-4
5-10
11-20
21-30
31 or more
How many distinct toolsets does your
organization use in support of data-driven
marketing or advertising today?1
1
Marke>ng
Data
Technology:
CuBng
Through
the
Complexity:
A
Winterberry
Group
White
Paper.
January
2015
DIGITAL,
MOBILE & SOCIAL
MARKETING
EFFECTIVENESS
CONSUMER
RESEARCH
PRODUCT &
COMPETITION

4. Concentric integrates tools and data through simulation
SIMULATION
MARKETING
EFFECTIVENESS
DIGITAL,
MOBILE & SOCIAL
CONSUMER
RESEARCH
PRODUCT &
COMPETITION
Simulation imitates the operation of a
real-world process or system over time.
Concentric simulations replicate how
markets evolve over time in response to
the decisions marketers may make.

5. The key bene$t is having one application for all analysis
SIMULATION
FORECAST SALES
by segment, competitor, and stage
FORECAST BRAND METRICS
by segment, attribute, and stage
DESIGN MARKETING PLANS
by segment, product, attribute, and stage
INFORM PROGRAMMATIC BUYING
by segment, product, touchpoint, and stage
ATTRIBUTE ALL ACTIVITIES
o%ine, online, in-store, and word-of-mouth
MARKETING
EFFECTIVENESS
DIGITAL,
MOBILE, & SOCIAL
CONSUMER
RESEARCH
PRODUCT &
COMPETITION

6. CONCENTRIC INTEGRATES COMPANIES’
TOOLS AND DATA THROUGH A
COMMON ELEMENT
THE CONSUMER

7. BEHAVIORAL
ECONOMICS
NETWORK
SCIENCE
MACHINE
LEARNING
COMBINING METHODS IS OUR IP
AGENT-BASED
MODELING
Creates a bottom-up
simulation of a market
Models human decision-
making in diverse settings
Enables analysis of
consumer interactions
Searches through the space of
parameters to calibrate the model

8. THE METHODOLOGY IS VALIDATED
-- Read More --

9. AWARENESS IS GROWING
Source:
Greg
Satell,
Why
Most
Marketers
Will
Fail
In
The
Era
Of
Big
Data.
Forbes.
January
2014
(link)

10. THE SOLUTION IS USEFUL
Canal+ $nds the right message to promote a show
Fidelity considers competitive o%ine media for programmatic buys
Net&ix decides how much original content to produce
P$zer tests new drug launch strategies
Telecom Italia optimizes their branding strategy
Toyota chooses the launch strategy for a new vehicle
Unilever explores di"erent product portfolio con$gurations
AAA $nds new ways to grow insurance subscribers

11. CONCENTRIC IS ENDORSED
"Concentric is the only system that forecasts all metrics within a single model and allows a trade-o!
analysis between multiple objectives.”
- Massimiliano Spaziani Brunella, Branding, Corporate Identity, and Research, Telecom Italia
"Do you want to begin using future simulation tools now? Take a close look at Concentric. By bringing our
teams' collective body of knowledge into one decision-making tool, we were able to test what-if scenarios
our current econometric models simply don't address."
- Bryan Schulz, Senior Research Manager, Toyota
“Our clients need more than insight. They demand that we turn insight into daily action. They require us to
consider real-time and long-term consequences. Concentric helps us deliver on those needs with analytics that
include individual and aggregate data, sales and brand metrics, and paid and earned media.”
- Arnaud Parent, President, Havas Media Labs

12. DEMO

13. WHETHER A SIMULATION NOVICE
OR AN EXPERT, WE ARE
HERE TO HELP
LICENSING
Work with our do-it-
yourself software
CONSULTING
Engage us to deploy
simulation
SUPPORT
Learn how to use
the technology
DEVELOPMENT
Adapt the software to
your needs

14. DOWNLOAD AND START SIMULATING
LICENSING
$15K per market for 3months to start,
$5K per month afterwards
OR
$60K annual seat license

15. ENGAGE US TO DEPLOY SIMULATION
CONSULTING
We can be your resource to:
run the analysis,
map your internal processes,
transform your data to be simulation ready,
and organize work sessions

16. RELY ON US IN
ANY WORK CYCLE
24/7
SUPPORT
Our support team is always ready to help on-board users on the software, help
set up simulations, or interpret results.
Whether it is organizing education seminars, sharing simulation results, or
writing white papers and case studies, we are here to help.

17. ADAPT THE SOFTWARE TO YOUR NEEDS
DEVELOPMENT
Design a branded user interface. Use
your language, your company colors,
fonts, and logos.
If you have proprietary approaches,
algorithms, custom data &ows or other
IP, we can incorporate it into our system.