Market Intelligence has been a central part to a company's strategy since a long time. However, it hasn't evolved fast enough to support today's dynamic environment. BRIDGEi2i with its Contextual Market Intelligence solutions, provides actionable insights into your target market by marrying domain knowledge, technological expertize and enablement and Analytics capabilities.

1. Market IntelligenceAdding Context to

2. It’s a highly dynamic business environment

3. Challenges Businesses face today are not yester year’s

4. Data overload,
but not all data is
good data
Data available, but
not aligned to
business needs
Data available,
but as blackbox
Multiple data leading to
multiple versions of truth
leading to confusion
Challenges Today?

5. How can we GROW
our business if we all
of us confused about
the opportunity
Impact on Business?Don’t know the
TRUTH…regional sales
plan are different from
WW Strategic plan
Opportunity forecast is
wasted… market
definition is not
ALIGNED to our business
We missed the boat …
we need a HOLISTIC
view of our opportunity
Don’t TRUST the
forecast…. We are
losing market share
Ability to accurately forecast market opportunity is becoming critical to business success

6. Solutions available are incomplete.. they lack context
Full visibility
Transparency
Action-ablility
Alignment to Biz Needs
Timeliness

7. How to add context?

8. Domain Analytics
Technology
Accurate, Transparent,
Defensible
Predictive analytics to ensure
accuracy, clarity and
defensibility
Alignment, Addressable,
Comprehensive
Domain research to ensure
comprehensiveness and
alignment with business need
Granular, Accessible, Timely
Technology tools to make insights
accessible and actionable across the
organization
Perfect mix of right ingredients

9. Collect and
compile
information
Analyze and
interpret
results
Track and
enhance
Build forecast
models
Frame the
problem
Communicate
insights
Sustainable Approach

10. Evaluation of Business
situation
Profiling stakeholders
Analyze usage
Framing the problem

11. Driver relation map
trends
Source identification
and classification
Addressable market
definition
Source 1 2 3 Biz
Market driver
identification
TAM
Collect & compile

12. Statistical models to
identify importance
and impact of drivers interpret results
to derive insights
Comprehensive
analysis
Process
Transparency
Defensible insights
Adjust forecasting
algorithms to better
address business
needs
Analyze & interpret

13. Visibility across
geography
Visibility across
product lines
Visibility across
business functions
Customize
visualization/interactive
dashboards for effective
communication and easier
interpretation of insights
Personalize & communicate

14. Identify
Track market trends
and identify evolving
landscape
Decipher
Understand
competitive threats
Gamify
Build scenarios,
enable collaborate
to drive effective
execution of
strategic initiatives
Track & enhance

15. Domain Analytics
Technology
Analytics Expertise: Resource
Optimization and Behavioral
Modeling. Library of ready to
use statistical models and
algorithms
Domain Expertise: Enterprise
software | Enterprise
Networking |Enterprise
Hardware | Semiconductor
| IT Services
Technology capabilities across:
Data management, Visualization,
Automation
BRIDGEi2i Expertise

16. Solve
Frameworks to understand business
problems and challenges and
identify suitable solutions
Simplify
Tools, technology and algorithms to
simplify the process of generating
and communicating insights
Sustain
Combination of process, people
and technology to operationalize
data driven decisions and enable
sustainable business value
Engagement Framework

17. Domain Expertise
& Frameworks
Align insights to
business context
Analyze knowledge & interpret
results to derive actionable
insights
Predictive Analytics
Algorithms
Remove guesswork &
blackbox forecast
Customizable library of forecast
algorithms to identify relationship
& uncover patterns
Data Visualization Expertise
Display, engage & communicate
Interactive & context aligned visualization to
effectively address stakeholder requirements
Center of Excellence
COE approach to
continuously track
process effectiveness &
identify/implement
required enhancements
Problem solving
framework & expertise
Domain expertise & frameworks to
understand business challenges
Collaboratively define business
taxonomy & identify data sources
Data collection &
compilation tools
Social listening, text mining &
sentiment analysis tools
Survey design/execution expertise
Market Insights Solutions
Solve Simplify Sustain

18. Add Context to your Market Intelligence
BRIDGEi2i Market Insights Solution

19. Market Insights