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Maximising potential from inside the big
data universe
Anna Matty, Director of Propositions
External forces are
disrupting
Change is fast.
New markets are
created, and people
are changing rapidly
Innovation needs
scaling
To complete and stay
ahead
If I had asked people
what they wanted, they
would have said faster
horses“
“
Competition and
disruption
Is coming from
across markets
Cost to serve and
acquire have
increased
Reducing loss
(through fraud,
exposure and
custom) is an
ongoing priority
You need to build
trust in order to
compete
Customer
experience is a
core focus
Internal forces are
challenging
Client Questions
Organizations are asking themselves similar questions
regardless of industry…
What is the
Risk profile of
my portfolio?
Which regions I am
above or below
industry and
national average?
How do my
customers
compare to my
industry peers?
How can I build
reliable and
predictive customer
churn and fraud
models
How do I take
advantage of
machine learning &
AI?
How do I manage
expansion across
multi brand
portfolios
The customer is
front and centre
of everyone’s
minds
40% 33% 50%
ent is consistent across
Rely on instinct and
subjective opinion to
make decisions – often
using small data sets
Less than a 1/3rd feel
they can effectively use
analytics to gain useful
and insightful
information from data
Struggle to use data
effectively in their
decision making
*Sourced from Experian Business Demand Review 2018
55% are increasing budgets around AI to improve potential
uses across functions
82% see significant importance of data, analytics and
FINANCIAL SERVICES
Focus on cross-sell
Longer term adoption phase
TELCOS
Faster adoption of AI
Biggest financial investment
ENERGY
Channel profitability
Collections is a focus
Challenges in
analytics
Gaining investment
Skills acquisition and retention
Access to new data sources
Pace
Fairness and ethics
Accuracy
Transparency
[Explainability, auditability]
Scalability
Regulation
‘frictions’ in executing analytical projects…
Identifying,
buying,
preparing a
blend of good
own-book and 3rd
party data files
Investing in hosting
and processing
infrastructure to store
and process large data
sets rapidly Building in house
analytics expertise to
build models and
deploy machine
learning simulations
Creating impactful,
simple and visual
presentations for
decision makers and
sponsors Being able to
implement decisions
taken into automated
decision technology
Process typically
takes 6 weeks
Expertise and
investment to
identify, access and
engineer the latest
analytical data
sources
Requires significant
infrastructure/
security investment
Takes 9+ months to
build if in place
A practical
impossibility for
many businesses
Investment in
licences with market
leading data science
toolkit providers, plus
data scientists and
analysts
Machine learning
expertise and
experience
Days if not weeks of
analyst time spent in
PowerPoint or
creating tracking
dashboards and
delays in answering
executive ‘deep dive’
questions
Recreating and re-
coding chosen
strategies and
models in own live
decision environment
Process typically takes months
Experian Ascend
A powerful, analytics on-demand
environment which allows you to
anticipate and evaluate critical
business decisions faster, and with
better insight than ever before.
Securely
hosted
environment
Access to
depersonalised
Experian data
Analytics and machine
learning through
Cloudera Data Science
Workbench (Supporting
R, Python, SAS, Scala)
Models
integrate into
PowerCurve
Client
Data
Marketing
Data
Consumer &
Business Credit
Data
3rd Party Data
CURRENT
CUSTOMERS
POTENTIAL
CUSTOMERS
Power lies in the creation of a multi-dimensional view of the
market created by mining a pool of wide and interconnected
data
Transaction
Data
Web
Data
It continues our evolutionary analytics journey
//////
Modelling
.//
Understand
Opportunities
Understand
Relationships
Benchmarking
Sales
EXPERIAN ASCEND ANALYTICS ON DEMAND
Data & enrichment
Data science tools
of the future
Analytics consultancy
from award-winning
teams
Dedicated
support
Rapid model implementation
into PowerCurve
…and helps customers deliver against a range of flexible
current and future use cases
Manage risk
Gain an unobstructed view
into what is really going on in:
- The market
- Your portfolio
Develop improved customer
relationships
Gain insights to manage
customer risk and profitability
Enrich cross-sell plans
Gain new market insights &
enter new markets
Evaluate market trends
Enhance product and strategy
planning
Assess & prospect more
effectively
Build, test and calibrate
prospecting strategies
Optimise targeting and
improve speed to market
Opportunity to innovate
at scale and speed
Innovate and
cocreate unique
insights with a
connected pool of
data
Enables significant
improvement in speed
to decision and
deployment, creating
game-changing
competitive advantage
Instant access to
rapidly scalable,
secure analytics-
ready infrastructure
Big Data LDN 2018: EXPERIAN: MAXIMISE EVERY OPPORTUNITY IN THE BIG DATA UNIVERSE

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Big Data LDN 2018: EXPERIAN: MAXIMISE EVERY OPPORTUNITY IN THE BIG DATA UNIVERSE

  • 1. Maximising potential from inside the big data universe Anna Matty, Director of Propositions
  • 2. External forces are disrupting Change is fast. New markets are created, and people are changing rapidly Innovation needs scaling To complete and stay ahead If I had asked people what they wanted, they would have said faster horses“ “ Competition and disruption Is coming from across markets
  • 3. Cost to serve and acquire have increased Reducing loss (through fraud, exposure and custom) is an ongoing priority You need to build trust in order to compete Customer experience is a core focus Internal forces are challenging
  • 4. Client Questions Organizations are asking themselves similar questions regardless of industry… What is the Risk profile of my portfolio? Which regions I am above or below industry and national average? How do my customers compare to my industry peers? How can I build reliable and predictive customer churn and fraud models How do I take advantage of machine learning & AI? How do I manage expansion across multi brand portfolios
  • 5. The customer is front and centre of everyone’s minds
  • 6. 40% 33% 50% ent is consistent across Rely on instinct and subjective opinion to make decisions – often using small data sets Less than a 1/3rd feel they can effectively use analytics to gain useful and insightful information from data Struggle to use data effectively in their decision making *Sourced from Experian Business Demand Review 2018 55% are increasing budgets around AI to improve potential uses across functions 82% see significant importance of data, analytics and
  • 7. FINANCIAL SERVICES Focus on cross-sell Longer term adoption phase TELCOS Faster adoption of AI Biggest financial investment ENERGY Channel profitability Collections is a focus
  • 8. Challenges in analytics Gaining investment Skills acquisition and retention Access to new data sources Pace Fairness and ethics Accuracy Transparency [Explainability, auditability] Scalability Regulation
  • 9. ‘frictions’ in executing analytical projects… Identifying, buying, preparing a blend of good own-book and 3rd party data files Investing in hosting and processing infrastructure to store and process large data sets rapidly Building in house analytics expertise to build models and deploy machine learning simulations Creating impactful, simple and visual presentations for decision makers and sponsors Being able to implement decisions taken into automated decision technology Process typically takes 6 weeks Expertise and investment to identify, access and engineer the latest analytical data sources Requires significant infrastructure/ security investment Takes 9+ months to build if in place A practical impossibility for many businesses Investment in licences with market leading data science toolkit providers, plus data scientists and analysts Machine learning expertise and experience Days if not weeks of analyst time spent in PowerPoint or creating tracking dashboards and delays in answering executive ‘deep dive’ questions Recreating and re- coding chosen strategies and models in own live decision environment Process typically takes months
  • 10. Experian Ascend A powerful, analytics on-demand environment which allows you to anticipate and evaluate critical business decisions faster, and with better insight than ever before. Securely hosted environment Access to depersonalised Experian data Analytics and machine learning through Cloudera Data Science Workbench (Supporting R, Python, SAS, Scala) Models integrate into PowerCurve
  • 11. Client Data Marketing Data Consumer & Business Credit Data 3rd Party Data CURRENT CUSTOMERS POTENTIAL CUSTOMERS Power lies in the creation of a multi-dimensional view of the market created by mining a pool of wide and interconnected data Transaction Data Web Data
  • 12. It continues our evolutionary analytics journey ////// Modelling .// Understand Opportunities Understand Relationships Benchmarking Sales EXPERIAN ASCEND ANALYTICS ON DEMAND Data & enrichment Data science tools of the future Analytics consultancy from award-winning teams Dedicated support Rapid model implementation into PowerCurve
  • 13. …and helps customers deliver against a range of flexible current and future use cases Manage risk Gain an unobstructed view into what is really going on in: - The market - Your portfolio Develop improved customer relationships Gain insights to manage customer risk and profitability Enrich cross-sell plans Gain new market insights & enter new markets Evaluate market trends Enhance product and strategy planning Assess & prospect more effectively Build, test and calibrate prospecting strategies Optimise targeting and improve speed to market
  • 14. Opportunity to innovate at scale and speed Innovate and cocreate unique insights with a connected pool of data Enables significant improvement in speed to decision and deployment, creating game-changing competitive advantage Instant access to rapidly scalable, secure analytics- ready infrastructure