This document discusses the principles of direction in management. It defines direction as not just issuing orders but guiding and inspiring subordinates. The key elements of direction are leadership, motivation, and communication. Direction is a continuing managerial function that initiates actions through setting objectives and organizing efforts. Effective direction follows several principles: integrating group and organizational goals, maximizing individual contribution, efficiency, unity of command, effective communication, effective control, leadership, and follow through.

1. UPES
UPES

2. Jul 2012
When any decision is taken, it must be
converted into action by proper
implementation
Effective implementation of decision is
made possible only by DIRECTION
DIRECTION

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“Direction Is Not Only Issuing Orders And
Instructions By A Superior To His
Subordinates, But Includes The Process Of
Guiding And Inspiring Them”
DIRECTION

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LEADERSHIP
MOTIVATION
COMMUNICATION
ELEMENTS IN DIRECTION

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 A managerial function performed at all levels
 Initiates actions in organization
 A continuing function
 Initiates at the top level and follows to
bottom through hierarchy
CHARACTERISTICS OF DIRECTION

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1. Setting and Defining the Objectives
Setting and defining the objectives
Manager after spelling out objectives interprets
them and
Communicates them for performance
PROCESS IN DIRECTION

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Manager organizes the efforts
Analyzes the activities, decision and relations
Then he provides proper guidance, better supervision
and effective direction
2. Organizing the efforts—analyzing
activities, decisions and relations

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3. Measuring the work
Managers establishes yardsticks (standards)
Communicates guides and directs them
He interprets the performance so that the working
force may come to know where they have erred,
how they erred and where they stand

9. Jul 2012
Last function is to develop the people, particularly
those who are working with them
4. Developing the people

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1. Principle Of Integration Of Group And
Organizational Goal
Effective direction should aim at using the group for
achievement of organizational goals.
Involves integration of group goals with
organizational goals.
PRINCIPLES OF DIRECTION

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Every member should contribute his utmost.
Management should adopt that technique of
direction that enables the subordinates to contribute
to the maximum.
2. Principle Of Maximum
Individual Contribution

12. Jul 2012
In order to achieve group cooperation in the efficient
performance of organizational tasks, the manager
should work with and through informal leadership
Moreover effective direction can be achieved by
involving individuals and groups in decision making
3. Principle of Efficiency

13. Jul 2012
One person should get order and instructions from
one superior only and he should be responsible to
that superior only
4. Principle of Unity of Command

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The manager should ensure that tasks,
responsibilities, policies and plans are fully
understood by all concerned.
5. Principle of Effective
Communication

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Direction cannot be fully effective without an
efficient, accurate and timely control mechanism for
monitoring information on behaviour and
performance.
6. Principle of Effective Control

16. Jul 2012
Managers should be effective leaders also so that they
may influence the activities of subordinates without
dissatisfying them.
7. Principle of leadership

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A continuous managerial process.
Merely issuing orders is not sufficient, but
management should find out whether the
Subordinates are working accordingly,
What difficulties they are faced with and
In the light of these the order may be modified.
8. Principle of follow through