This document provides an introduction to management fundamentals for an MBA program. It defines management as coordinating work through people to achieve goals. Management functions include planning, organizing, staffing, directing, and controlling. Efficiency refers to output to input ratios while effectiveness is goal attainment. Objectives should be specific, measurable, and have deadlines. Objectives cascade down from organizational to individual levels. Management levels include executives, middle managers, first-line managers, and operating employees. The document introduces these key management concepts.

1. Program Name- Masters of Business Administration (MBA)
Course Name- Management Fundamentals
Unit No.- 1
Unit Name- Introduction and Basics of Management

2. WELCOME ALL
to
LIVE CLASS on
FUNDAMENTALS OF
MANAGEMENT
for MBA 1st Semester
By
Dr. Mukul Burghate
8th August 2022@ 1.00 pm

4. What is Management?
 Management is the “Art of Getting
Things Done Through People”.
 In other words, the manager
coordinates the work of others to
accomplish goals that might not be
achievable by an individual.

5. Management
Management may be defined as the
application of planning, organizing,
staffing, directing and controlling
functions in the most efficient manner
possible to accomplish objectives.
Organization is a systematic
arrangement of people to accomplish
some specific purpose.
Organization

6. Efficiency
The relationship to output to input ratio and
focuses on getting the maximum output with
minimum resources. Efficiency is often
referred to as “doing things right”.
Effectiveness refers to goal attainment.
When managers achieve their
organization’s goal then it is called they are
effective. Effectiveness can be described as
“doing the right things”.
Effectiveness

7. Difference between
Efficiency and Effectiveness
Since efficiency is all about focusing on
the process, importance is given to the
“means” of doing things whereas
effectiveness focuses on achieving the
“end” goal.

8. Goal
A broadly stated guideline that an
organization or and individual is attempting
to achieve.
Example: To Earn a BBA Degree
Objectives
Objectives are specific results or targets to be
reached by a certain time.
Objectives are specific, state what is to be
accomplished and indicate when it will achieved.
Example: To Earn a BBA Degree by the year 2013
with a minimum CGPA of 3.75

9. Organizational Objectives
Departmental Objectives
Subunit Objectives
Individual Objectives
Objectives

10. Objectives
Cascade Approach
A procedure for setting objectives in which
the objectives are set from the top level of
management down.

11. Objectives
Cascade Approach process provides direction to
lower-level managers as the goals are converted to
objectives from the top down:
• A clear statement of organizational purpose is issued
• Long range goals are developed from this statement
• Long range goals are converted into specific performance
objective
• Objectives are then developed for each subunit in each
department
• Within the subunits, challenging but attainable personal
objectives are set

12. Objectives
Objectives are Important for several reasons:
• To focus attention on the organization’s mission
• To help integrate the work of the organization
• To help measure an organization’s performance

13. Levels of Management
As enterprise grow from an owner to a group
to a corporation, a number of managerial
levels are created and they begin to take on a
shape.
Managers
Individuals in an organization who direct the
activities of others are called Managers.

14. Levels of Management
Executive Level
Management
Middle Level
Management
First-Line Management
Operating Employees

15. Top Executives
The executives are the managers at or near the
pinnacle of the organization who are responsible
for making the decisions and setting the policies
that affect all aspects of the organization.
Example: President, CEO, Vice Chancellor
Middle Level Managers
The middle managers are all levels of
management between the supervisory level and
the top level of the organization.
Example: Plant Manager, Project Director, Dean
Levels of Management

16. First-Line Managers
The First-Line Managers are the supervisors. They
are responsible for the details needed to coordinate
the work to the workers/employees. Supervisors
must work directly with employees and motivate
them to perform satisfactory work.
Example: Product Manager, Supervisors
Operating Employees
The non-managers in an organization, who perform
specific tasks and usually manufacture a product or
service for customers. They do not have the
responsibility of overseeing the work of others.
Example: Factory workers
Levels of Management

18. Management Functions
Planning
Organizing
Staffing
Directing
Controlling

19. Planning
Planning is the management function of
establishing objectives and developing plans
to accomplish them.
Organizing
Organizing is the management function of
grouping people and assignments to carry out
job tasks the mission.
Staffing
Staffing is the management function of
selecting, placing, training, developing and
compensating subordinates.
Management Functions

20. Management Functions
Directing
Directing is the management function of
initiating action: issuing directives, assignments
and instructions.
Controlling
Controlling is the management function of
checking to determines whether employees are
following plans and progress is being made and
of taking action to reduce discrepancies.

21. Thank You all!
Your Queries
&
Doubts, Please