Sales & Marketing Alignment: How to Synergize for Success
Business management
1.
2. Controlling
Management must use the function of control to stabilize employee performance and
the work environment. Control is always viewed as a negative term because
employees think of being restricted. However, controls are placed for the benefit of
everyone, without a controlled organization there would be chaos. Within my
organization, management maintains control by setting clear guidelines each
employee must obey. "Managers expect people in an organization to change their
behavior in response to control" (Erven, 1994). Since my colleagues and I work as
independent contractors everyone has the power to choose their own schedule.
Management controls the environment by making everyone adhere to the set
schedule by 75% or better. When contractors meet their commitment, they are
rewarded with a pay incentive
3. Management is expected exercise the function of leading in order for the
organization to meet their goals. Leading is an essential function of management
because it helps management direct employees to focus on the big picture.
Typically management will focus on increasing productivity to improve cost
efficiency. In order to improve productivity, employees need direction and
motivation from management. At my organization, employees are paid based on
commission.
4. Organizing is a critical component of good management, because everything
within the organization is depending on the organizational skills of the
management. Management is primarily responsible for organizing resources in
order for goals to be met (Bateman & Snell, 2007). Within the organization,
management must create an organizational chart which would describe the
business function and responsibility of each person on that chart. Management
would assume responsibility for all logistics to be in place to assist their employees
of meeting their goals. In my organization, a critical component of organizing
involves having all of the necessary technology functioning properly since
business is conducted by phone and internet.
5. Planning is essential component to the other three functions of management
running smoothly. Planning involves the management team identifying goals and
objectives within the organization. Once goals are mapped out, management must
work together to analyze the current state of the organization and make a plan of
action to implement immediate changes. In order to plan successfully, management
must anticipate circumstances they could be affected by. Based on goals,
objectives, and their forecast into the future they can begin to create business
strategies. The management in my organization focuses on increasing the volume
of customers.