2. Directing is a process in which manager
instruct, guide, communicate, and motivate the
performance of the workers to achieve
predetermined goals of an organisation.
3. EARNEST DALE: "Directing is what has to be
done and in what manner through dictating the
procedures and policies for accomplishing
performance standards".
4. 1. INITIATES Action:
2. INTEGRATES Efforts
Employees
appointed
But they cannot
commence their job
Activities are co-
related Adversely
effect on
other
employee
Co-ordination
5. 3. MEANS of MOTIVATION
4. Provides STABILITY
Motivated employee
work with full
dedication
Growth and
survival
Effective
leadership
• Communication
Supervision•Commitment
6. 5. Coping up with the CHANGES
6. Effective UTILIZATION of Resources Instructions
and system s
Avoid wastage &
Duplication of
work
Use of physical,
financial and
Human resource
Reducing wastage
and increase profit
7. 7. CREATES TEAM Spirit
8. Explores CAPABILITIES of INDIVIDUALS
8. 9. INCREASES Efficiency Level
10. CO-OPERATION
AMONG DIFFERENT DEPARTMENT
INSTRUCTION AND GUIDANCE
DISCIPLINE
Guidance and
motivation
