This document provides an overview of Facebook advertising best practices. It discusses how to define an ideal audience through demographic, interest, and behavioral targeting. It also covers ad creative testing, placement optimization, and setting up proper tracking and attribution models to measure a campaign's impact across Facebook and other online channels. The key is to target the right audiences with the right message and metrics to continually improve marketing strategies on Facebook.
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
My presentation from SMX Israel 2015 outines 7 simple Facebook ad campaign optimization strategies and techniques to help you acquire more users from your ads and generate more ROI.
Facebook marketing is a Sub-part of social media marketing.
This slide is a full explanation of how Facebook marketing works.
Facebook is a powerful tool for social media marketing. Facebook marketing is a very cheap way to promote your brand, Product and service. It can help you in making brand awareness on the internet world.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
How to Get Started with Facebook AdvertisingSurefire Local
With over 1 billion engaged users, Facebook is one of the most important social media networks for businesses. Facebook itself has aspirations of becoming the one-stop-shop for all things search, social, commerce, and virtual reality.
Advertising on Facebook makes it easy for you to reach more consumers, capture their attention, and get results. But you want to be sure that you’re targeting the right people...in the areas you service.
In this presentation, learn the following:
1) Why use Facebook Advertising?
2) Building an effective Target Audience
3) Choosing an Advertising Objective
4) Selecting your Ad Placements & Format
5) Measuring Performance/Campaign Optimization
Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar Tweet Us!
Today’s PresenterKevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen – KISSmetrics.
What To Expect
Why Boost Your Posts?
Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts 1. Limited Targeting 2. Limited Metrics
Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
Targeting The Perfect Audience For Your Content 1
1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
Interest Targeting What are your prospects interested in? Targeting
Website Custom Audiences Create target audiences for your content based on behavior. Targeting
Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
Lookalike Audiences Create target audiences for your content based on… Targeting
Campaign How To Setup Your Boost Campaign 2
Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
Campaign Campaign Setup
Ad Sets Campaign Setup
Audience Campaign Setup
Posts Campaign Setup
Conversion Pixels Campaign Setup
Measurement Key Metrics For Measuring Campaign Performance 3
Custom Reports Measurement
Custom Reports Measurement
What To Do Now
1 A Post 2 An Audience 3 A Conversion Pixel
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Face it, starting a business is not a walk in the park. It takes time, consistency, and a day in day out grind. Most entrepreneurs jump in eager to make money. Quickly realizing that running a business is not at all glamorous like portrayed on social media. With this realization comes the understanding that a business strategy is sorely needed.
Where to start? The one thing that all brands need is trust with their target demographic. Consumers will avoid you, moving to your well-known competitor because your brand has no identity or recognition. In a sea of competition, you must learn how to stand out!
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
5 Ways to Promote Your Gentlemen's ClubBrett Battle
Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentleman’s club.
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.
Facebook Marketing Nowadays Facebook marketing is very popular because it is increasing day by day in a wide way. We will try to know about Facebook marketing pros and cons in this article.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
How to promote your Gentlemen's Club using Facebook AdsBrett Battle
We get it, your particular industry has some very unique
marketing challenges that most marketing companies can’t
overcome. Many patrons desire a more anonymous
relationship with your business, while other potential
customers tend to shy away from the experience unless
they are marketed to effectively.
Social Media is a great way to not only engage your fans, but
more importantly, drive more customers into your club. Your
clienteles’ newsfeed is virtually untapped potential and direct
source of cash flow.
It’s critical you convey a sophisticated, yet sensuous
environment while always remaining within the guidelines of
the social platforms. We’re all visual creatures and we will make
your club look great. It keeps things fresh and makes your
club outstanding.
Social advertising is now mandatory for any business striving for
greater success. Organic reach no longer works. The recent
Facebook changes leave small club owners no choice other than to
invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can
specifically target, measure and give you the peace of mind that you
can’t get through any other form of advertising.
The following examples highlight the great value your club can gain from Facebook advertising expertise.
Make your dancers and bartenders proud to be at your club.
This presentation represents the Facebook portion of the recent Minnesota Multihousing seminar on social media. These slides were originally compiled and presented by Becca Wilson of Spherexx at the 2009 AIM Conference in Denver.
Gentlemen's Club Marketing by Moving TargetsBrett Battle
We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Well they are not Moving Targets, we know the industry and deliver social media marketing for Gentleman’s clubs that brings in ideal patrons. Make your dancers and bartenders proud to be at your club.
We will convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. We will generate custom posts, ads, contests and videos each month. It keeps things fresh and makes your club outstanding.
Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. Social advertising is now mandatory for any business striving for greater success. Organic reach no longer works. The recent Facebook changes leave small club owners no choice other than to invest in Facebook Ads to gain new customers and encourage greater spending.
If you're tired of seeing your marketing cost increase without seeing more customers dancing through your door, it's time to get some digital swagger from Moving Targets. We have industry experts on our team to create, design, run, measure and tweak your ads too. Even the ad spend, $100 a month, is included.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
If you use Facebook as a business on a regular basis you know this feeling: just as you have figured out how to maximize organic reach, how to lower your CPA for paid social and how to produce content in new formats, Facebook moves the goal posts and changes all the things you worked so hard to figure out. As social media is constantly shifting, marketers need to understand the underlying forces that drive the changes so they can stay ahead. This session explores the best tactics for content, paid media and social insights within the entire Facebook eco-system (Facebook, Instagram, Messenger).
Millenium Consulting Services America has managed over 700 display ads in the last three years, and we work closely with a variety of data providers and ad exchanges to figure out the best targeting available to advertisers and agencies. When it comes to comparing the availability of the biggest sets of targeting data, age and gender, Facebook wins hands down.
How to Get Started with Facebook AdvertisingSurefire Local
With over 1 billion engaged users, Facebook is one of the most important social media networks for businesses. Facebook itself has aspirations of becoming the one-stop-shop for all things search, social, commerce, and virtual reality.
Advertising on Facebook makes it easy for you to reach more consumers, capture their attention, and get results. But you want to be sure that you’re targeting the right people...in the areas you service.
In this presentation, learn the following:
1) Why use Facebook Advertising?
2) Building an effective Target Audience
3) Choosing an Advertising Objective
4) Selecting your Ad Placements & Format
5) Measuring Performance/Campaign Optimization
Kevin Bates, WooThemes Facebook Power Boosting March 2015 Webinar
@ThueLMadsen #KISSwebinar Tweet Us!
Today’s PresenterKevin Bates is the Technical Marketer at WooThemes. Since working at ClickTracks he’s been focused on building data driven marketing funnels that maximize the ROI of campaigns. Thue Madsen – KISSmetrics.
What To Expect
Why Boost Your Posts?
Organic Reach Keeps Dropping Source: Ogilvy 0% 3% 6% 9% 12% 2013 2014 2015 Organic Reach
What Is Power Boosting?
The Power Editor
Regular Boosts 1. Limited Targeting 2. Limited Metrics
Power Boosts 1. Advanced Targeting 2. Detailed Metrics 3. Conversion Pixels
The Exact Process I Follow To Power Boost
1 Part One: Targeting 2 Part Two: Campaign 3 Part Three: Measurement You’re Going To Learn…
Targeting The Perfect Audience For Your Content 1
1 Interest Targeting 2 Custom Audiences 3 Lookalike Audiences Audience Types
Relationship Targeting Moving people through the funnel with the right content types. Audience Types Content Types Know Look-a-Like Audience Interest Targeting Blog Posts Like Website Custom Audiences Opt-In Pages Trust Email List Product Offers Targeting
Interest Targeting What are your prospects interested in? Targeting
Website Custom Audiences Create target audiences for your content based on behavior. Targeting
Website Custom Audiences Use URL matching to create target audiences. Targeting Blog Categories URL Custom Audience Food & Drink /food-and-drink/ Foodies Politics /politics/ Politics Real Estate /real-estate/ Real Estate
Lookalike Audiences Create target audiences for your content based on… Targeting
Campaign How To Setup Your Boost Campaign 2
Boost Campaign Structure How to set up your campaign. Campaign Setup Campaign Ad Sets Ads Boosts Interest Targeting Blog Post Website Custom Audience Opt-In Page Email List Custom Audience Offer Page
Campaign Campaign Setup
Ad Sets Campaign Setup
Audience Campaign Setup
Posts Campaign Setup
Conversion Pixels Campaign Setup
Measurement Key Metrics For Measuring Campaign Performance 3
Custom Reports Measurement
Custom Reports Measurement
What To Do Now
1 A Post 2 An Audience 3 A Conversion Pixel
2015 KISSmetrics Guide KISSmetrics Demo h p://kiss.ly/growth h p://kiss.ly/demo
Face it, starting a business is not a walk in the park. It takes time, consistency, and a day in day out grind. Most entrepreneurs jump in eager to make money. Quickly realizing that running a business is not at all glamorous like portrayed on social media. With this realization comes the understanding that a business strategy is sorely needed.
Where to start? The one thing that all brands need is trust with their target demographic. Consumers will avoid you, moving to your well-known competitor because your brand has no identity or recognition. In a sea of competition, you must learn how to stand out!
Reach more people by placing an ad on Facebook instead of just the usual post. You can make ads for Instagram too.
Check out this step-by-step tutorial on how to create a Facebook Ad.
5 Ways to Promote Your Gentlemen's ClubBrett Battle
Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentleman’s club.
There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.
Facebook Marketing Nowadays Facebook marketing is very popular because it is increasing day by day in a wide way. We will try to know about Facebook marketing pros and cons in this article.
A presentation given to Kindermusik Educators by Yvette Adams of The Creative Collective in July 2009. The topic of the presentation was low cost and no cost marketing strategies to market your Kindermusik classes. A heavy focus was given to online marketing strategies including social media such as Facebook, Twitter and others.
Facebook marketing is a lot of fun
because there are a lot of things to
discover, but it can also get very
expensive if you don’t know what
you’re doing.
Follow the eight proven promotion
methods covered in this training so you can start your Facebook promotion
campaign on a solid path to success.
How to promote your Gentlemen's Club using Facebook AdsBrett Battle
We get it, your particular industry has some very unique
marketing challenges that most marketing companies can’t
overcome. Many patrons desire a more anonymous
relationship with your business, while other potential
customers tend to shy away from the experience unless
they are marketed to effectively.
Social Media is a great way to not only engage your fans, but
more importantly, drive more customers into your club. Your
clienteles’ newsfeed is virtually untapped potential and direct
source of cash flow.
It’s critical you convey a sophisticated, yet sensuous
environment while always remaining within the guidelines of
the social platforms. We’re all visual creatures and we will make
your club look great. It keeps things fresh and makes your
club outstanding.
Social advertising is now mandatory for any business striving for
greater success. Organic reach no longer works. The recent
Facebook changes leave small club owners no choice other than to
invest in Facebook Ads to gain new customers and encourage greater spending. Through social media marketing strategy, you can
specifically target, measure and give you the peace of mind that you
can’t get through any other form of advertising.
The following examples highlight the great value your club can gain from Facebook advertising expertise.
Make your dancers and bartenders proud to be at your club.
This presentation represents the Facebook portion of the recent Minnesota Multihousing seminar on social media. These slides were originally compiled and presented by Becca Wilson of Spherexx at the 2009 AIM Conference in Denver.
Gentlemen's Club Marketing by Moving TargetsBrett Battle
We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Well they are not Moving Targets, we know the industry and deliver social media marketing for Gentleman’s clubs that brings in ideal patrons. Make your dancers and bartenders proud to be at your club.
We will convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. We will generate custom posts, ads, contests and videos each month. It keeps things fresh and makes your club outstanding.
Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. Social advertising is now mandatory for any business striving for greater success. Organic reach no longer works. The recent Facebook changes leave small club owners no choice other than to invest in Facebook Ads to gain new customers and encourage greater spending.
If you're tired of seeing your marketing cost increase without seeing more customers dancing through your door, it's time to get some digital swagger from Moving Targets. We have industry experts on our team to create, design, run, measure and tweak your ads too. Even the ad spend, $100 a month, is included.
This tutorial shows the latest step by step FB Ads creation using the Ads Manager. Some insights on making your campaign more effective by targeting a specific audience that could be your potential customer.
If you use Facebook as a business on a regular basis you know this feeling: just as you have figured out how to maximize organic reach, how to lower your CPA for paid social and how to produce content in new formats, Facebook moves the goal posts and changes all the things you worked so hard to figure out. As social media is constantly shifting, marketers need to understand the underlying forces that drive the changes so they can stay ahead. This session explores the best tactics for content, paid media and social insights within the entire Facebook eco-system (Facebook, Instagram, Messenger).
Millenium Consulting Services America has managed over 700 display ads in the last three years, and we work closely with a variety of data providers and ad exchanges to figure out the best targeting available to advertisers and agencies. When it comes to comparing the availability of the biggest sets of targeting data, age and gender, Facebook wins hands down.
Rethinking Digital Metrics - #BreakingNewsConfBarry Hand
My slides from the #BreakingNewsConf conference in Dublin - Sept 10th 2014
Why do we prioritise digital metrics such as likes, or followers above brand objectives? Does optimising towards these metrics actually benefit a brand or is it all just one big waste of time?
Digital Marketing NOW - Hot Digital Marketing Trends 2014 vs. 2024FutureM
FutureM 2013 session with Digital Marketing NOW
Speakers:
Gregg Fraley
Co-Founder and Principal, KILN
Tom Shapiro
CEO, Digital Marketing NOW
Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.
Whitepaper - Tracking the Influence of Conversations: A Roundtable Discussion...Davida Carter
This 13-page white paper looks not only at the overall impact of social media, but also documents the discussion at a roundtable gathering of social media experts as they attempt to “start the conversation” and examine what elements or metrics are the most important to measure – and why you should be measuring them in the first place.
Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel
Understanding Social Media Metrics and KPIs. Download the PPT slides with animation here: http://bansi.me/2014/09/05/media-bistro-understanding-social-media-metrics-and-kpis/
Social Media Measurement Essentials To Get Out of Data Hell (SIC 2014)Adam Schoenfeld
Have you found yourself in data hell when it comes to social media measurement & analytics? This presentation provides a practical framework to help organize the world of social data, define the metrics and analysis that matter, and align your team objectives. Presentation for Seattle Interactive Conference 2014 #SIC2014.
Best Practices Using Linkedin and Facebook for Youth EntrepreneurshipDebra Askanase
Best practices in using Linkedin, Twitter, and Facebook to promote youth businesses and support mentors. It is based on research interviews with seven member organizations of Youth Business International in seven different countries. A segment from my longer presentation at the YBI Global Forum 2010 in Mexico City.
What's the secret to designing and executing a successful online engagement campaign? It's all detailed in this presentation, including assets needed to launch and run a successful digital engagement campaign, timelines, elements of engagement campaigns, and two case studies. Throughout, there are checklists to help you prepare and succeed: checklists of organizational readiness, campaign prep, and campaign assets. Included are two case studies of nonprofit digital engagement campaigns: the NYC Elder Abuse Center's 14 Days of Thanks Campaign, and the National Brain Tumor Society's Brain Tumor Awareness Month multifaceted awareness campaign.
Social Media is new emerging media, with interactive and
connecting characteristic. Many brands already use social
media is a new touch poin for customer.
They are ready to invest more to optimize their social
media asset. And like other investment, the next big thing
is ROI (Return of Investment)
By knowing the various metrics in social media, you can be better in measuring your ROI campaign in social media. You can measure the correlation between the changes of these metrics to sales
The second class for Social Media Analytics I at NYU on establishing the right objectives/goals and pairing them with the right metrics for each of your social media campaigns.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
Get ready to marketing world. In 2016 all business move for digital marketing like google adwords and social media marketing. More powerful marketing platform is twitter and facebook. Get you best service in digital marketing service with us. Contact http://www.mirrorminds.in
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Brand new to Facebook Ads or just need a clearer understanding? Blank Page Consulting offers classes 1-2x a month in small group formats or at your corporate location. This slide deck is from our recent Facebook Ads Strategy Class + Workshop.
Classes offer tep-by-step instruction in how to strategically plan your Facebook Ads strategy + a hands-on technical walk-through in creating ads and utilizing the Facebook Ads Manager interface and tools.
If you have experimented with Facebook Ads before and haven't found success, be sure to attend both parts to identify what needs to change - AND to implement those changes successfully. (Updated September 2016)
Find out more about marketing classes & training services at http://blankpagestl.com/marketing-training/. For local St Louis marketing classes, check out our schedule at http://blankpagestl.eventbrite.com/.
Social Media For Business 101 - West Vancouver6S Marketing
Presentation done for the West Vancouver Chamber of Commerce Feb. 16, 2011 on using social media for business and utilizing Twitter as well as Facebook Business Pages, Facebook Places, Facebook Deals, Facebook Advertising and also seeding accounts and blog integration.
Custom Audiences: From Zero to Hero in 4 stepsTinuiti
If you’re looking to utilize Facebook advertising to hit record-breaking holiday profits – Join CPC Strategy, AdEspresso & AddShoppers for THE 2016 Facebook Advertising Summit of the year.
With increasing influence of Facebook among masses, various Brands have started spending a lot of their money while building their brand reputation on social media.
Here are my efforts to explain basics of Facebook Marketing. Hope you find it useful.
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
With over a billion people using social media to connect with businesses, brands, celebrities and politicians every day, it is almost unheard of for business owners to not have a presence on at least one social media platform. In this workshop we will break down the top social media platforms including: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn. We will discuss which of these platforms are optimal for your business, and discuss the steps to building a robust social media marketing strategy. This workshop will be answering questions such as:
What social media channels should I be using to grow my business?
What is the difference between a boosted post and an advertising campaign, and when should I use them?
What types of content should I be posting? Can I post the same content across multiple channels?
What tools can I use to make social media marketing easier?
How can I develop real sales leads from my social media accounts?
How many times do I need to post on social media a day?
Similar to Facebook Advertising: It Just Keeps Getting Better (20)
Slides presented by Brian Stokoe from Catepillar Inc. at Social Media Breakfast Madison - October 17th 2012.
Below is the Prezi presentation by Tony Rodriguez that preceded these slides. http://prezi.com/slrht4xlwmmy/social-media-breakfast-madison-caterpillar-and-social-media/
Slides from the presentation by Brian Klais from Pure Oxygen at Social Media Breakfast - Madison, September 19th, 2012.
Here is the link to the Prezi presentation that preceded this: http://goo.gl/1et1c
Slides for presentation by Jake Athey from Widen Enterprises at Social Media Breakfast - Madison. Video of the presentation is after the final slide. August 15th, 2012
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
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Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. Who is this dude?
@andrewfoxwell
#SMBMad
Facebook.com/FoxwellDigital
3. TARGETING: Who is my ideal audience?
CREATIVE: What message do I want to get across?
PLACEMENT: Where are my ads best suited on the FB platform?
TRACKING: What metrics will fully track my campaign’s impact?
REPORTING: How do I decode and translate results?
Building Blocks of Facebook Advertising
4. Defining Your Ideal Audience
Demographics
Interests
Behaviors
Audience Insights
Custom Audiences
Age / gender / marital status / geographic location
What do they “like” or talk about on Facebook?
What consumer behaviors do they have?
Input email lists and/or a fan base to
Facebook’s tool in order to understand income,
likes, and more about your audience
Email lists / Customer Lists / Lookalike Audiences
5. Demographic Targeting
• Age
• Gender
• Location
• Other demographics
Relationship status
Education
Work
Financial
Home
Ethnic Affinity
Generation
Parents
Politics (US)
Life Events
6. Interest Targeting
• Formally only included pages a user officially liked.
• Interest Targeting now includes:
Pages a user likes
Topics, brands, keywords users use on Facebook
Websites users browse
Photos users upload
Videos users upload
Articles users have read
Music users have listened to (Spotify)
Anything else that’s integrated via Facebook’s Open
Graph API or Facebook connect, which includes quite
a few websites
And…perhaps even activity on Instagram
7. Behavioral Targeting
• Based on consumer data from three different data
vendors, you have “consumer snapshots” that are similar
to purchased data and consumer lists.
• Categories include:
Automotive
Charitable Donations
Digital Activities
Financial
Mobile Device Usage
Purchase Behavior
Residential Profiles
Travel
And many more (over 100+)
8. Custom Audiences
You can upload your customer/client email list directly into
Facebook’s ad manager. Facebook then matches those email
addresses to their Facebook accounts, so you have the ability
to target them with online ads.
You also have the unique ability to create ad audiences that
“look similar to” your email list, using “Look Alike” audiences.
9. Website Custom Audiences
Definition: Retargeting pixel from Facebook that allows you
segment website visitors for precise retargeting based on
what pages they’ve visited on your site.
With Website Custom Audiences you can:
• Target users that have come to your site in whatever time
window you wish (7 days, 30 days, 180 days)
• Target users that have come to one part of your website
and not another – i.e. a “shopping cart” or “contact us”
• Create a look alike audience from this pool of visitors
A MUST DO FOR ALL BUSINESSES
10. The Best Part?
ALL FACEBOOK AUDIENCES WORK IN
COMBINATION WITH ONE ANOTHER
11. “”We have tons of
creative, lots of videos
and photos, but I have no
idea if any
of it is useful.”
- Vice President of Marketing,
national retail chain with 120+ stores
13. Ad Placements
• Different placements have different costs.
• Facebook will adjust for whatever inventory is available at that time.
14. “97% of those surveyed said they use some form of
social media marketing, while only 37% reported being
able to measure ROI—and this problem extends to
even the largest marketers, 78% of whom said they
struggle with this measurement.”
15. Developing and Aligning
Attribution Models for Reporting
1. Facebook website clicks
1. Facebook website conversions
2. Facebook Like growth (yes, it’s worth it)
3. Facebook cross-device tracking
1. Google Analytics UTM visits (direct click visits)
2. Google Analytics referrals and time on site data
17. Track Facebook Like Growth
Learn WHERE your Facebook page likes come from: people
going directly to your page, people seeing a friend’s interaction
with your page and then liking your page, people seeing a
promoted post and then liking your page, etc.
WHY is tracking Like growth important? You can better equip
yourself and your team on HOW to best engage your fans.
Page fans can be one of your best, most engaged audiences. You
can show fans sequential messaging and expose them to new,
updated content over time.
19. “Well, I’ve never really
gotten into the analytics,
but I know Facebook
helps. So my bosses let
me do whatever I want on
the platform.”
-Digital Director,
national restaurant chain with 75+ locations
22. Empower Yourself with Advanced Tools
The Facebook Power Editor provides:
+ Personal control over every part of the
advertising and page management
process
+ Easy, multivariate testing of ad
creative and targeting options
+ More sophisticated campaigns so
you’re spending money in a targeted,
impactful manner that best suits your
business
26. Set Expectations
When considering Facebook ad campaigns, it’s
important to remember that Facebook offers an
entirely different and separate consumer journey
than search engine marketing.
SEM = Demand Capture
Facebook = Demand Generation
27. It’s a Wrap, People!
1. Who are you targeting with online
content/ads?
1. Why are you targeting these audiences?
1. How are you attributing success across
multiple channels?
2. What specific metrics and data are you
reviewing to continually refine and improve
your online marketing strategies?
As I was building this presentation for everyone, I realized that attribution is a very useful topic, but in order to gain the most out of it, I needed to discuss what’s even possible on Facebook and how you can structure a SOLID FOUNDATION for paid promotion.
Today, we’ll go through
1) WHAT THE BUILDING BLOCKS OF SUCCESS ARE ON FACEBOOK
2) WHAT ARE SOME SIMPLE TIPS AND TRICKS YOU CAN USE ON ATTRIBUTING FACEBOOK SUCCESS
3) WHAT ARE SOME SUPER NERDY RATIOS BETWEEN NUMBERS YOU CAN LOOK AT TO GIVE YOU A REAL READ ON HOW SUCCESSFUL THINGS ARE WORKING
As I was building this presentation for everyone, I realized that attribution is a very useful topic, but in order to gain the most out of it, I needed to discuss what’s even possible on Facebook and how you can structure a SOLID FOUNDATION for paid promotion.
Today, we’ll go through
1) WHAT THE BUILDING BLOCKS OF SUCCESS ARE ON FACEBOOK
2) WHAT ARE SOME SIMPLE TIPS AND TRICKS YOU CAN USE ON ATTRIBUTING FACEBOOK SUCCESS
3) WHAT ARE SOME SUPER NERDY RATIOS BETWEEN NUMBERS YOU CAN LOOK AT TO GIVE YOU A REAL READ ON HOW SUCCESSFUL THINGS ARE WORKING
As I was building this presentation for everyone, I realized that attribution is a very useful topic, but in order to gain the most out of it, I needed to discuss what’s even possible on Facebook and how you can structure a SOLID FOUNDATION for paid promotion.
Today, we’ll go through
1) WHAT THE BUILDING BLOCKS OF SUCCESS ARE ON FACEBOOK
2) WHAT ARE SOME SIMPLE TIPS AND TRICKS YOU CAN USE ON ATTRIBUTING FACEBOOK SUCCESS
3) WHAT ARE SOME SUPER NERDY RATIOS BETWEEN NUMBERS YOU CAN LOOK AT TO GIVE YOU A REAL READ ON HOW SUCCESSFUL THINGS ARE WORKING
CONSIDER: Think about what you’d click on versus what’s good on Facebook. Usually your instincts work well.
If you do need a rule, WWP is fantastic for thinking about what is effective.
This works directly with whatever goal you want.
ONCE YOU’VE DEFINED YOUR AUDIENCE, SET EXPECTATIONS, THIS HELPS TO ENSURE THAT ONCE YOU’VE LAUNCHED ADVERTISEMENTS, THEY ARE DOING EXACTLY WHAT YOU’D LIKE
This is IMPORTANT so you don’t waste money!
HOW YOU GET THERE
WHY IMPORTANT
Conversion code is embedded on your site to enhance tracking on sales, leads or whatever else you want
HOW YOU GET THERE
The benefit is you get ANOTHER METRIC to understand what content works and where on Facebook users consume your content
LATEST NEWS ABOUT CROSS DEVICE – COOKIES OUTDATED
A client recently used this to understand that 70% of his customers saw their ads on mobile devices, but most of his conversions came through on desktops and specifically, iPads.
Most businesses have a Google Analytics or analytics account. With that, you can build what are called UTM PARAMETERS that help you track specific URLs and tag them a certain way to understand the behavior of those specific users.
This also applies to twitter!
Gives you an idea of how they TRAVEL THROUGH YOUR SITE
Even if you don’t want to go through tagging every URL with those paramters you use on an ad,
You can just look at referrals from Facebook and understand what the average user does from Facebook or Twitter.
For example, how valuable are visitors from Facebook versus those that come from Google? What pages do they visit? How many of those users are brand new?
If you want to go beyond boosting posts and beyond the basics of paid spending, the Facebook Power Editor is the tool you need.
Allows for even more advanced targeting and ad building that the main Facebook ad product doesn’t have.
Available to anyone within your own Facebook account and it’s free to use!
If you want to go beyond boosting posts and beyond the basics of paid spending, the Facebook Power Editor is the tool you need.
Allows for even more advanced targeting and ad building that the main Facebook ad product doesn’t have.
Available to anyone within your own Facebook account and it’s free to use!
If you want to go beyond boosting posts and beyond the basics of paid spending, the Facebook Power Editor is the tool you need.
Allows for even more advanced targeting and ad building that the main Facebook ad product doesn’t have.
Available to anyone within your own Facebook account and it’s free to use!
I think in every marketing presentation ever needs this slide, but it’s still a challenge for many people.
For example, in your organization are you going to count an increase in website visitors, sales, or engagement? Do you want to measure first click or last click attribution?
Basically, What are your success indicators?