This document discusses how digital transformation is inevitable for enterprises due to ongoing digital disruption. It defines digital transformation as using digital technologies to improve customer experience, products/services, and business operations. The document outlines three approaches to digital transformation: IT transformation, business operations transformation, and business model transformation. It recommends that enterprises focus on business operations transformation by recognizing disruption, focusing on customers, rethinking their business, and not waiting too long to transform.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
Our world’s digital landscape is evolving faster than ever before, the only constant is change and most enterprises are struggling to adapt. In this webinar, we deep dive into Digital Transformation – the business strategy that can unlock new, better and bigger growth opportunities for your company.
Why, When and How Do I Start a Digital Transformation?Acquia
Presented at Acquia Engage APAC by Brittany Fox, Marketing Campaign Strategist, Deloitte.
Every organisation undergoing a marketing transformation has a starting point, with the difference only being the product of internal capability and maturity. At Deloitte, we take our clients from their starting point to being ready for whatever the next innovation is. This is the only real mechanism enterprises can implement for the future.
Workshop digital transformation strategy digital road-map trainingMiodrag Kostic, CMC
Presentation "Digital transformation strategy workshop" Interactive training course on how to create digital strategy and digital road map for digital transformation?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert - consultant
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
What is Digital transformation?
Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process.
Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction.
Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough.
For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business.
These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy.
Author mentioned (and inspirers):
- Daniel Bell (the post-industrial society)
- Joe Pine (Experience Economy
- The ClueTrain Manifesto
- Quinn and Cameron's Competing design framework
- Brian Solis
- Nichola Negroponte
Profit and market value is migrating away from hardware, but few product companies are prepared and executing the required digital transformation. High tech companies need to invest in digital growth strategies, reinvigorate business models and create new revenue streams. Find out how to harness disruption to grow your business.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Building Digital Strategy Roadmap For Digital Transformation Complete DeckSlideTeam
Digital strategy roadmap is a blueprint for aligning business goals with your digital strategy. It shows how the company plans to embrace digital technologies to grow business and create better customer experience in the long term. Creating a digital strategy roadmap is not simply listing out key digital initiatives and giving them a tentative timeline. It follows an extensive research process which starts with Digital Review. It starts with uncovering consumer insights and market insights. One then develops Digital Strategy keeping in mind the digital goals and key initiatives in the short and long term. The third step in this process is Digital Planning which involves setting realistic time frame for implementing digital initiatives. The final steps involve setting KPIs for measuring the success of digital strategy. Taking the healthcare sector as a case study, our researchers have outlined the digital landscape of the industry and showed key digital strategies a healthcare provider wishes to implement for digital transformation. https://bit.ly/3bL7TlW
4 fundamental shifts you need to succeed in digitalMarcel Santilli
Learn more: https://insights.hpe.com
Although digital has changed everything, the mindset for succeeding has not. So what’s the first shift in your digital transformation?
You can lead fundamental shifts in processes, people and technology. Here are the four action items on which enterprises should focus.
Digital transformation sweet spot: Business operationsMarcel Santilli
Learn more: https://insights.hpe.com
Your enterprise can digitally transform by gaining insights from your data to improve the experience for your customers.
Enterprises need to make over all aspects of their business, because today’s customers expect frictionless experiences — and because new competitors launched with the latest technologies can change and respond to customers faster than mature companies.
Start with the fact that your enterprise has valuable assets that start-ups don’t — your customers. Fostering loyalty among these customers requires improving their interaction with not only your products and services, but also sales, billing, support and shipping operations. Successful companies count on digital technologies to transform the total customer experience. As consumers, we’ve come to expect digitally enabled products as the new normal. But what’s the next step for your enterprise? Find ways to translate into their business lives what people love and expect as consumers.
Enterprises can learn from the digital leaders who look for ways that apps and data can be added to products to create new value over time. Digital leaders use what they learn from the data to reshape core operations to drive the enterprise forward. What’s considered a core operation varies from industry to industry, but the common characteristic is that core operations make up a sizable portion of the enterprise budget. Gaining even a modest amount of efficiency through digital transformation can significantly impact the bottom line. Data also can be used to predict mechanical failure and to schedule preventive maintenance to avoid business disruptions.
Digital transformation begins with data. So how can your enterprise gain insights from your data to improve the experience for your customers?
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
What is Digital transformation?
Far too often digital transformation is confused with Digitalization or with Digitization with a key focus on technologies or platform. But Digital transformation is not about technologies: it's about transforming the whole prganisation through a system thinking approach and it's about rethinking operational models, business models, processes, and policies, taking people, both employees and customers at the core of the process.
Because the goal of any digital transformation is to increase value creation for the business through digitally enhanced processes that increase internal efficiency and overall customer and employee satisfaction.
Digital transformation is en emergent need in today's post-industrial society: we moved fast from an industrial to a post-industrial era, however operational models and management practices haven't evolved fast enough.
For this reason, many organisations prefer to think of Digital transformation as the adoption of digital technologies on the top of mainly inefficient and obsolete operational models, rather than facing a true in depth transformation that begins with understanding the current culture, the customers, and the overall business.
These slides, were presented to students from IIM (india) at ESPC London on July 27th 2017 with the goal to provide tomorrow's digital leaders a broad vision of what is digital transformation by looking at what and the reasons why change is happening in the business world, define Digital transformation and its dimensions through the lenses of an Experience economy and a post-industrial era. The presentation also presents the Competing Value Framework as a key tool to start understanding organsation's culture and define a digital transformation roadmap and strategy.
Author mentioned (and inspirers):
- Daniel Bell (the post-industrial society)
- Joe Pine (Experience Economy
- The ClueTrain Manifesto
- Quinn and Cameron's Competing design framework
- Brian Solis
- Nichola Negroponte
Profit and market value is migrating away from hardware, but few product companies are prepared and executing the required digital transformation. High tech companies need to invest in digital growth strategies, reinvigorate business models and create new revenue streams. Find out how to harness disruption to grow your business.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a collection of PowerPoint diagrams and templates used to convey 20 different digital transformation frameworks and models.
INCLUDED FRAMEWORKS/MODELS:
1. Ten Guiding Principles of Digital Transformation
2. The BCG Strategy Palette
3. Digital Value Chain Model
4. Four Levels of Digital Maturity
5. Customer Experience Matrix
6. Design Thinking Framework
7. Business Model Canvas
8. Customer Journey Map
9. OECD Digital Government Transformation Framework
10. Accenture's Nonstop Customer Experience Model
11. MIT's Digital Transformation Framework
12. McKinsey's Digital Transformation Framework
13. Capgemini's Digital Transformation Framework
14. DXC Technology's Digital Transformation Framework
15. Gartner's Digital Transformation Framework
16. Cognizant's Digital Transformation Framework
17. PwC's Digital Transformation Framework
18. Ionolgy's Digital Transformation Framework
19. Accenture's Digital Business Strategy Framework
20. Deloitte's Digital Industrial Transformation Framework
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
A talk on how to use customer insights to guide your digital transformation programmes, presented by @chudders at eCommerceSW at the Paintworks in Bristol on 19th October, 2017.
Building Digital Strategy Roadmap For Digital Transformation Complete DeckSlideTeam
Digital strategy roadmap is a blueprint for aligning business goals with your digital strategy. It shows how the company plans to embrace digital technologies to grow business and create better customer experience in the long term. Creating a digital strategy roadmap is not simply listing out key digital initiatives and giving them a tentative timeline. It follows an extensive research process which starts with Digital Review. It starts with uncovering consumer insights and market insights. One then develops Digital Strategy keeping in mind the digital goals and key initiatives in the short and long term. The third step in this process is Digital Planning which involves setting realistic time frame for implementing digital initiatives. The final steps involve setting KPIs for measuring the success of digital strategy. Taking the healthcare sector as a case study, our researchers have outlined the digital landscape of the industry and showed key digital strategies a healthcare provider wishes to implement for digital transformation. https://bit.ly/3bL7TlW
4 fundamental shifts you need to succeed in digitalMarcel Santilli
Learn more: https://insights.hpe.com
Although digital has changed everything, the mindset for succeeding has not. So what’s the first shift in your digital transformation?
You can lead fundamental shifts in processes, people and technology. Here are the four action items on which enterprises should focus.
Digital transformation sweet spot: Business operationsMarcel Santilli
Learn more: https://insights.hpe.com
Your enterprise can digitally transform by gaining insights from your data to improve the experience for your customers.
Enterprises need to make over all aspects of their business, because today’s customers expect frictionless experiences — and because new competitors launched with the latest technologies can change and respond to customers faster than mature companies.
Start with the fact that your enterprise has valuable assets that start-ups don’t — your customers. Fostering loyalty among these customers requires improving their interaction with not only your products and services, but also sales, billing, support and shipping operations. Successful companies count on digital technologies to transform the total customer experience. As consumers, we’ve come to expect digitally enabled products as the new normal. But what’s the next step for your enterprise? Find ways to translate into their business lives what people love and expect as consumers.
Enterprises can learn from the digital leaders who look for ways that apps and data can be added to products to create new value over time. Digital leaders use what they learn from the data to reshape core operations to drive the enterprise forward. What’s considered a core operation varies from industry to industry, but the common characteristic is that core operations make up a sizable portion of the enterprise budget. Gaining even a modest amount of efficiency through digital transformation can significantly impact the bottom line. Data also can be used to predict mechanical failure and to schedule preventive maintenance to avoid business disruptions.
Digital transformation begins with data. So how can your enterprise gain insights from your data to improve the experience for your customers?
6 Powerful Steps To Speed-Up Manufacturing's Digital TransformationCognizant
Businesses can use our scoring mechanism and framework to rate their current capabilities and plot their move toward going digital. Read more: http://cogniz.at/1XMdBr3
Digital Transformation is the buzz word of the latest year: What it really means? Which trends and technologies should manufacturers follow? What's next? What to focus on? IoT, Chatbot, Artificial Intelligence, Digical, Big Data
Support your digital transformation with a well-planned execution strategy. Here in this deck, senior consultants from the SAP Hybris Expert Services team go deep on two critical components: customer experience and operational processes. Gain insights from their first-hand experiences in supporting our customers' transformation journeys, see the lessons they've learned, and get their professional recommendations.
For more about SAP Hybris, please visit us at: https://hybris.com/en/products/expert-services
3 Keys for Digital Transformation in ManufacturingPlex Systems
Digital transformation is driving manufacturers to plan and conduct business differently, offering boundless opportunities. But business leaders may ask…what exactly is it and why should I care? This presentation boils it down to a definition and set of three key outcomes that enable manufacturers to make better decisions, have greater enterprise visibility and operate with greater efficiency.
What are some of the trends that driving the manufacturing industries in this digital economy era? What do these mean for the manufacturing businesses and how can they run and sell smarter? Download this presentation deck and learn more.
You can also watch the On-Demand Webinar here: http://tinyurl.com/bcrmAPJ216
On Friday 29th January, Jo gave a presentation on managing your Digital Transformation at Bryo, a network of young entrepreneurs.
Need help with your transformation? Contact us:
http://www.duvalunionconsulting.com/
Reading this paper will give you a better idea of how technology has so far transformed the business landscape, what you need to do with your own digital transformation, and what to look for in 2020.
In today’s business environment, digital transformation has turned into a necessity to cope with persistent business needs of customer acquisition and brand building. However, the prospect of revamping is an opportunity offered by Digitalization and successfully transformed businesses can become industry leaders to dominate the market.
Also, companies should know that disruption is at the core of such a change and the only way to succeed is to create and follow a comprehensive plan. Moreover, the disruptive technologies can be adopted smartly to propel strategic growth.
As the future is all about innovative technologies such as Augmented Reality, IoT, Virtual Reality, etc., digitalization would eventually become the way of life, and the firms that can keep abreast with the digital macrocosm have better chance to succeed.
To survive and thrive in the age of the customer,
businesses must become digital. While many
firms believe they have a digital strategy, few
are thinking about truly digitizing their business
strategy. Yet the pioneers of the digital revolution,
be they B2B or B2C firms, are driving increased
revenues through a superior digital customer
experience and are increasing efficiency and agility
through digital operational excellence. This report
outlines the driving forces behind digital business.
This is an update of a previously published report;
Forrester reviews and updates it periodically for
continued relevance and accuracy. We revised
this edition to factor in new ideas and data.
Digital Transformation in Manufacturing - A Whitepaper by RapidValue SolutionsRapidValue
This whitepaper aims to answer some of the common questions around digital transformation specifically for the business leaders in the manufacturing industry. Because of the role that technology plays today in a organization's ability to evolve, business leaders must lead their organizations through this era of digital transformation.
The Financial Times, in partnership with HP, recently held an event in Milan to discuss new CIO strategies for the digital age. Topics discussed included customer engagement, consistent delivery of service across all channels, strategies for driving innovation and supporting business growth, and security concerns in an era of BYOD and cloud services.
This white paper highlight key discussion points from the event.
The Rise of the Chief Digital Officer in 2015Nick Benson
From CDO to CEO:
What’s Driving the Chief Digital Officer to CEO Carer Path?
For fast-growing companies, the Chief Digital Oficer is emerging as the new “it” positon. Gartner predicts that 25% of busineses wil have a CDO by 2015.
Digital Transformation: A $1 Trillion Opportunity (Note: 2015 deck - somewhat...Ketan Kakkad
This is a 2015 deck - somewhat outdated but contextually still very relevant.
According to World Economic Forum, we are in the midst of 4th Industrial Revolution triggered by FUSION of technologies! Convergence of these Digital Technologies is already disrupting existing and well established business models! Please note that this deck has not been touched since early 2016 (uploading just now in mid-2017), so some aspects might be little bit outdated. I would love to hear your thoughts in comments, and do not hesitate if you wish to discuss specifics or engage in a deeper conversation on how we can help you shine through your Digital Journey.
"The New IBM" story around Cloud, Analytics, Mobile, Social and Security with all the hottest partnerships, acquisitions and investment areas like Watson and Bluemix
The Digital Enterprise Vol 5 - A Framework for TransformationStuart Lamb
We outline the many aspects of digital transformation and a roadmap for getting there. This issue of Perspectives exudes the enthusiasm and capabilities that TCS has in
supporting the transformation ahead.
Session 1 slides from our Digital Leaders 2-Day Bootcamp, January 2016. The next bootcamp is being held on 14th/15th June - details at www.digital-leaders-bootcamp.eventbrite.co.uk
Leaders spend billions on digital transformation. How to keep up?N-iX
Digital disruption is like a giant white shark hunting businesses in the deep waters of the global economy. Industry leaders respond with digital transformation initiatives and we can learn a lot from their examples..
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Similar to The essential elements of a digital transformation strategy (20)
How to build a content marketing and social media engineMarcel Santilli
What does it take to create a successful content marketing and social media engine that drives strong business results?
- Building a content and social media strategy that is tailored to your resources
What are your business objectives?
Who are you trying to impact?
Write down your vision.
How will your content create value for your target audience?
What resource constraints do you have?
What type of content could disrupt customers priorities?
Who do you need to get buy in from for your strategy to work?
What skills do you need to be successful?
Structuring your cross-functional team
Define roles and responsibilities
Building processes and workflows (Get work done and scale)
Use the right tools to enable collaboration
What type of tools does my team need to be successful?
How Content Marketing Can Drive Growth for Your BusinessMarcel Santilli
What does it take to build and execute a content strategy from the ground up? In this presentation I share some lessons learned in building one of the most successful content programs at IBM. Learn how to make content crucial for your business and drive measurable growth.
How to Build a Content Strategy to Maximize ResultsMarcel Santilli
Genuinely Useful Content: Building a Long-Term Content Strategy that Will Help You Maximize Results with Social Media, Google and SEO
A successful content strategy is all about consistently creating and delivering genuinely useful and relevant content that attracts and nurtures just the right audience, your decision-makers and those that influence them. But with limited budget and resources, it’s not always easy to build a sustainable, long-term content strategy that delivers measurable results that align with your business goals.
In this presentation you will learn how to build and execute a successful content strategy that will help you maximize results with social media, Google and SEO. It’s about creating the right mix of content and social media that will earn your audience’s trust and eventually drive demand for your business.
Highlights:
- Steps to build a B2B content strategy from the ground up
- How to optimize content to perform well in social media and search
- How to scale your program and crowdsource your content creation
- How to build a metrics framework and measure ROI of your program
- Example of a successful content strategy in action
- Tools and resources to help you
This presentation is based on real life experience building a content strategy for IBM Security.
Social Eminence: How to be more effective in social mediaMarcel Santilli
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support?
We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world.
Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients.
This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue.
How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
Presentation given at Michigan State University Social Media Executive Seminar on the calculating the return on social media based on customer lifetime value.
Understand the metrics and value calculations of social ROI
Learn how to quantify social media contributions to the bottom-line
Determine the impact that social media has on sales and other parts of the business, and their interrelatedness
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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5. Today’s smaller, emerging companies are born digital.
They can change — and change fast — to answer consumer
demand or a competitive offering.
It’s an apt analogy for enterprises
in the transformation age.
6. What must we do to adapt and thrive?
So how can
the enterprise
win at digital?
7. The answer lies in digital transformation.
But what is it?
We believe the answer lies
in digital transformation.
14. We prefer digital transformation; but each
term speaks to the use of digital technology
to create a better customer experience,
improve products and services, and increase
the effectiveness of business operations.
DIGITAL
26. It’s not
just “new”
companies.
Mercedes-Benz, American Airlines,
General Electric, JPMorgan Chase,
Boeing, the Walt Disney Company,
NASCAR — all have made digital
transformation a central part of
their business strategy.
27. 50% 22%
Source: IDC.
They’re in good company.
Advanced digital transformation initiatives
Today: Less than a
quarter of enterprises
28. 50% 2
2020: Almost half of enterprises
Source: IDC.
50% 22%
Today: Less than a
quarter of enterprises
Advanced digital transformation initiatives
They’re in good company.
30. No industry
is immune.
All industries will be changed or
already have been changed by digital
transformation.
The good news? No industry has been
or will be completely upended. And
many are finding new opportunities.
For proof, let’s take a look at three
stages of disruption caused by digital
transformation.
32. What has it meant for
the newspaper industry?
Many long-standing daily newspapers have died, but the industry
hasn’t. It has, however, changed and will continue to change.
33. “We will stop printing The New York Times
sometime in the future, date TBD.”
ARTHUR SULZBERGER JR.
CHAIRMAN AND PUBLISHER OF THE NEW YORK TIMES
34. Journalism schools now include coursework
in coding, infographic creation and new
media innovation.
Print is still taught, but it’s not the primary focus.
37. At last count, there were more than 2,000 FinTech
start-ups, all looking for a piece of the market.
P2P (peer-to-peer) lending. Micro-loans. Mobile-only banks. FinTech
start-ups are automating key processes, removing the “face” of banking
and giving consumers the choice and speed they demand.
38. For retail banking to thrive, it must
find new ways to put the customer first.
Otherwise, someone smaller or more
agile and innovative will.
39. “We spent more than $9 billion last year
on technology. Importantly, 30 percent
of this total amount was spent on new
investments for the future.”
JAMIE DIMON, JPMORGAN CHASE CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER
Source: 2015 letter to shareholders.
41. If we look at manufacturing, change
won’t just come from IT technology,
but rather an emerging technology.
42. 3D printing.
In the near future, manufacturers will see 3D printing not as a technology
solution, but as a business solution.
Not just plastics. Metals will be 3D printed too.
43. 3D printing won’t be reserved for prototyping. It will create the end product.
And with this shift? A new way to satisfy customers.
What does this mean
for manufacturing?
44. For some companies,
the change is already here.
Last year, GE Aviation’s first 3D-printed engine part went airborne in a Boeing 777.
By 2020, the company anticipates it will have manufactured 100,000 additive
— or 3D-printed — parts.
Source: GE.
45. We’ve talked a lot about what
digital transformation is and
where it’s occurring.
Let’s take a minute to categorize and visualize it.
47. Technology that transforms internally; the enterprise
is made more efficient and effective.
Includes Software as a Service (SaaS) and
virtualization.
Consumer may ultimately benefit but is not aware of
the transformation.
01
IT transformation.
48. Business operations
transformation.
The business model remains the same, but the
customer experience, products/services and core
operations are transformed.
Think 9-to-5 branch banking transformed to mobile banking.
There’s still a place for the branch, just not for routine
tasks like check depositing.
02
49. Business model
transformation.
Typically involves changing part of the supply chain.
Think Uber becoming a new supplier in the taxi business.
Rarest and least predictable; causes the most disruption.
03
50. Source: Geoffrey Moore, author of “Zone to Win” and “Dealing with Darwin.”
IT
Business
Operations
Here’s digital
transformation,
visualized.
Digital
transformation.
51. Source: Geoffrey Moore, author of “Zone to Win” and “Dealing with Darwin.”
IT
Digital
transformation.
52. Source: Geoffrey Moore, author of “Zone to Win” and “Dealing with Darwin.”
IT
Business
Operations
Digital
transformation.
53. Source: Geoffrey Moore, author of “Zone to Win” and “Dealing with Darwin.”
IT
Business
Operations
Business
Model
Digital
transformation.
54. Most enterprises should focus their
energies and budget on the sweet spot —
business operations transformation.
55. If digital transformation is
inevitable, what steps should
we be taking?
Four key takeaways for enterprises.
56. Recognize that disruption does
not have to be a mass-extinction
event for those that react.
The reality is that we are already living with digital transformation.
The upside?
01
K E Y T A K E A W A Y
57. Early adopters with
a focused digital
transformation
strategy are seeing
the impact.
9% higher revenue creation
26% greater impact on profitability
12% more market valuation
Source: MIT Sloan and Capgemini.
58. Rationalize the anxiety.
Your risk of being “Uberized” is small and unpredictable.
Your best response is not to try to follow their path and look
to disrupt a business model, but instead focus on the customer
experience, your products/services and your operations.
02
K E Y T A K E A W A Y
59. “You have what
every disruptor
wants — customers.”
RANDY PENNINGTON, AUTHOR
AND CONSULTANT
Use them to
your advantage.
60. Start to rethink
what you do.
Remember the examples of the newspaper
and retail banking industries?
Leaders in both industries continue to adapt
and change and find new ways to compete.
03
K E Y T A K E A W A Y
61. The New York Times
is still in the
newspaper business,
but is redefining
it with videos,
infographics and rich
digital-only content.
62. Don’t wait too long.
Today’s consumers aren’t just loyal to brands based
on quality and so-called soft features.
They’re basing loyalty increasingly on the experience.
The longer you wait to remove friction, the greater
chance you have of losing the customer.
04
K E Y T A K E A W A Y
63. GM + Lyft
Toyota + Uber
VW + Gett
Automotive OEMs aren’t waiting to see what
will happen at the intersection of the sharing
economy and autonomous cars.
They’re partnering with the digitally born to
ensure they’re part of the change.