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Digital
transformation
what, why, how
Sergios Dimitriadis, associate professor, Athens University of Economics & Business
Sergios DimitriadisDigital transformationDigital transformation
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
Sergios DimitriadisDigital transformationDigital transformation
• Technologies & data
• New competitors & partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
Sergios DimitriadisDigital transformation
From the car market to the mobility industry
Digital transformation
Sergios DimitriadisDigital transformation
https://qz.com/1122534/former-gm-chairman-bob-lutz-says-the-end-of-the-car-industry-is-near/
Sergios DimitriadisDigital transformation
http://rcimobility.com/en/news/fractional-ownership-0
The mobility industry
Sergios DimitriadisDigital transformation
https://www.theatlas.com/charts/BJLv3Z5ub
The mobility industry
http://rcimobility.com/en/our-projects/nissan-intelligent-get-go-micra
The mobility industry
The mobility industry
Sergios DimitriadisDigital transformation
The travel ecosystem
Sergios DimitriadisDigital transformation
The health ecosystem
Sergios DimitriadisDigital transformation
The patient-centric health ecosystem
Sergios DimitriadisDigital transformation
The health ecosystem
Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
• Innovation
• Customer experience & Omni-channel
• Data
• Culture, organization, people
Disruption of markets
Transformation
of the organization
new competitive advantage
Sergios DimitriadisDigital transformation
• Technologies & data
• New competitors, new partners
• Connected customers
in the center of the ecosystem
• Strategy, Business models
Integrating digital technologies
Disruption of markets
Transformation
of the organization
new competitive advantage
Sergios DimitriadisDigital transformation
Integrating digital technologies > the opportunities
 do more: new products, new services, better customer
experience, through new channels
 do better: productivity, efficiency, effectiveness
Transformation of the organization
Sergios DimitriadisDigital transformation
Integrating digital technologies > … across all functions
 production, logistics, marketing & sales, HR, administration,
operations, …
 and across business partners
Transformation of the organization
Sergios DimitriadisDigital transformation
Integrating digital technologies > … across all functions
so what?
Transformation of the organization
It’s about rethinking your way of doing business
Sergios DimitriadisDigital transformation
Integrating digital technologies > the challenges
 Business Intelligence timing, understand, choose, prioritize
 Innovation for Customer experience via omni-channel
 IT & data systems, platforms, integration, analytics, data driven decisions
 Organizational culture, people, change management
Transformation of the organization
Sergios DimitriadisDigital transformation
 Top mgnt commitment
 Extroversion, customer centricity
 Trial & error, experimentation
 Long term vision, but ‘quick wins’
 Collaboration, information sharing
 Flexibility, agility
Some guidelines
Transformation of the organization
To go further
▪ https://www.digima.gr/
▪ https://www.udemy.com/how-to-succeed-in-digital-
transformation/
▪ https://aisel.aisnet.org/misqe/
▪ http://mitsloan.mit.edu/ideas-made-to-matter
Thank you
to keep in touch: Sergios Dimitriadis

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An introduction to Digital Transformation