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Digital Transformation in Food and Retail
The document outlines the impact of digital transformation on the food and retail industries, highlighting the necessity of adapting to disruptive technologies and changing consumer behavior. It emphasizes the importance of transparency, accountability, and new business models in response to evolving market dynamics. Recommendations for organizations include creating a digital transformation vision, fostering digital leadership, and embracing innovation to navigate disruption effectively.
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Digital Transformation in Food and Retail
- 1. Digital Transformation Food &Retail February 2016 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98
- 2. @jcaudron A story about Transformation Soldin 35 countries!
- 3. @jcaudron • we area digital and innovative marketing consulting company • founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs Long term strategy Short term strategy Fixing the basics
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- 5. Hi, I’m JoCaudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who are you?
- 6. Digital disruption isreal. Expect a smack in the face…
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- 9. @jcaudron Waves of DigitalDisruption 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel Real-Estate HR … 2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …
- 10. @jcaudron What can welearn?
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- 12. Putting things ina frame creates insights
- 13. • What canwe learn?
- 14. Impact on Food &Retail?
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- 16. The relationship ischanging. The Glass House This metaphor describes the changing relationship between the organization and the outside world.Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity
- 17. The relationship ischanging.The Glass House Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity
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- 20. Product, services andtheir business models are changing. This metaphor describes the evolution of unbundling and how this changes your products, services, business models, go-to market. The Package Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 21. UnbundlingThe Package Monolithic vs.atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability Angry Birds Twitter, Facebook Newspaper Website CNN online / app Blogs Vertical sites and specialties portals Yelo App Apple TV Spotify Sporza.be LinkedIn, Monster, ... eBay Pinterest, blogs Weather Pro (iPhone) Traffic: Waze YouTube Twitter, Facebook RSS Breaking news In-depth analysis Services Weather Classifieds Jobs Sports TV Fun Specials Discovery Culture Trends & Lifestyle
- 22. The Package Monolithic vs.atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 23. Unbundling Procter &GambleThe Package Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 24. The Package Monolithic vs.atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability The food industry is changing, so is delivery Speed
- 25. The Package Monolithic vs.atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 26. The Package Monolithic vs.atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 27. New business modelsThePackage Monolithic vs. atomic APPification Long Tail Personalized Experience Speed Price (Self-)service Scalability
- 28. Bypassing Virtualization Fragmentation of touchpoints The Frog Theposition in the value chain and the channel are challenged. This metaphor describes the by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain.
- 29. Bypassing If you cansell expensive cars online, you can sell anything online. Bypassing Virtualization Fragmentation of touchpoints The Frog
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- 33. Buy directly fromthe farmer Bypassing Virtualization Fragmentation of touchpoints The Frog
- 34. New gatekeepers Recommendations “Good isgood enough” Ambassadorship The Gatekeeper Opinion making is challenged. New competion at the horizon! This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the people.
- 35. The traditional gatekeeper Crowd-sourcedopinions Peers as news distributors Automatic algorithms New “experts” +New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper
- 36. New gatekeepers New gatekeepers Recommendations “Goodis good enough” Ambassadorship The Gatekeeper
- 37. And what willhappen if Amazon starts in the fresh industry? New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper
- 38. We know this… Amazon= online store Builds the best online infrastructure “invents” the commercial cloud disrupts the entire storage and server industry Amazon = online fresh food Builds the best distribution infrastructure “invents” the commercial “fresh cloud” disrupts the entire distribution and food retail Now, imagine this…
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- 40. The Traveller Primary locationand place of consumption are changing This metaphor describes the change of location and place, the emergence of hybrid models that merge online and offline, to create a consistent user experience and customer journey. Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 41. The Traveller PLACE OnlinePoS Hybrid Omnichannel (digitalentering PoS) (all functions go digital too) Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 42. Which is yours?TheTraveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 43. Place: what ifHalloFresh goes physical? The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 44. AirBnB for retailTheTraveller thestorefront.com Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 45. PlaceThe Traveller digitalstrategies.tuck.dartmouth.edu/cds-uploads/people/pdf/Isaacson_InStoreDigital.pdf In fourempty storefront locations in New York City the brand ‘Kate Space Saturday’ installed temporary digital storefronts on the front window space of the locations. The giant touch screens allowed people passing by on the street to browse product and place orders. Place Utility Empowered self Instant gratification New way of working Contextual awareness Real-time
- 46. The Participant Community Gamification Collaboration The powerof the crowd Sharing economy Consumers are uniting and creating powerful communities This metaphor describes the importance of the crowd, the power that it represents for the good or the bad of the organization.
- 47. CollaborationThe Participant Community Gamification Collaboration The powerof the crowd Sharing economy
- 48. Community Local brewers unitethrough a community platform The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 49. Power of thecrowdThe Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 50. Power of thecrowd flex.amazon.com The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 51. Sharing economy From scarcity toabundance The Participant Community Gamification Collaboration The power of the crowd Sharing economy
- 52. The Cyborg Internet ofThings Wearables Quantified self Robotics Data Monitoring Technology keeps progressing. This metaphor describes the fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface.
- 53. Internet of ThingsTheCyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 54. Amazon DashThe Cyborg Internetof Things Wearables Quantified self Robotics Data Monitoring
- 55. Internet of ThingsTheCyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Smart water bottle with mobile app & reminders
- 56. 3D printed foodTheCyborg Internet of Things Wearables Quantified self Robotics Data Monitoring Amazon files patent for 3D printing delivery trucks
- 57. Big dataThe Cyborg Internetof Things Wearables Quantified self Robotics Data Monitoring
- 58. Taking monitoring tothe next levelThe Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 59. Taking monitoring tothe next levelThe Cyborg Internet of Things Wearables Quantified self Robotics Data Monitoring
- 60. Glass House Package Frog GatekeeperTraveller Participant Cyborg Who’s next? New experts andour peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time Person(al) Product Channel CompetitionPlace People Technology
- 61. So, did this scareyou or inspire you?
- 62. So now thatyou understand Digital Disruption, how do you start the actual Transformation?
- 63. Stop hyping, startdoing: Digital Transformation Modeling Sold in over 30 countries
- 64. Create your ownDigital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 65. You’ll need tounderstand disruption its impact
- 66. You’ll need astrong vision on your future
- 67. You’ll need a planwith real actions, a Digital Agenda, a roadmap for the future
- 68. Digital Transformation Modeling Spotand understand the dynamics of digital disruption Analyse the impact on your industry and business Create a future vision and a transformation strategy Create a Digital Agenda that gets you there.
- 69. It’s no longerabout digital, it’s about business Corporate (comm) Strategy Digital Strategy Company Strategy Digital World
- 70. From ... ...to The Business Digital (at the sideline) Digital in the core
- 71. From ... ...to The Business Digital (at the sideline) The Business Digital (at the sideline)
- 72. ... to The Business Digital(at the sideline) Digital in the core The Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core From ...
- 73. Create your ownDigital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 74. “If you can'tunderstand the new world of digital, fire yourself. Build an executive team that is digital-first (when problems arise, the first solution is always digital). Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research So, where are you? How digital is your company? Digital Leadership
- 75. The ideal situation CEO Ideallyyour CEO is the digital lead CIO COO CbsOSalesMkt
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- 77. The ideal situation CEO Ideallyyour CEO is the digital lead Unfortunately she/he is probably not. CIO COO CbsOSalesMkt Is the CIO the digital lead? Is the CMO the digital lead?
- 78. Sales Marketing&Communication Service&Support HR (Digital)Technology PR&ExternalCommun. R&D&Enterprise2.0 Digital Business Models Areyou locked-up in your vertical silo’s or can you create transversal business change? Sales Marketing&Communication Service&Support HR DigitalTechnology PR&ExternalCommun. R&D&Enterprise2.0
- 79. Create your ownDigital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 80. The Classics TheConverted The Digital The Ruptured Traditional model Traditional channels Traditional models Digital channels New business models Digital channels Everything new Incumbents (you) Challengers (them)
- 81. Different types ofinnovation The Factory The Guesthouse The Garage Incremental innovation Change projects Breakthrough innovation
- 82. Create your ownDigital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
- 83. Digital Transformation Fleet ?Areyou the captain of a rigid (sinking) ship Are you the commander in chief of a fleet that changes the world? (no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
- 84. You’ll need balance between your traditional strengthsand real innovations Traditional revenue steams new revenue steams
- 85. Create your ownDigital Transformation vision and plan1 Create Digital Leadership2 Innovate in the right place(s)3 Build the Transformation Fleet4 Change the culture5Sold in over 30 countries
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- 87. @jcaudron 2. All things youdo must start from a superior experience
- 88. @jcaudron 3. From now on,you are an agile and flexible company
- 89. @jcaudron 4. You live ina world of uncertainty
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- 91. @jcaudron 6. Don’t be afraidto cannibalize your own business
- 92. @jcaudron 7. Never, ever, disrespect newor small players
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- 94. @jcaudron Disruption is real,deal with it! Disruption Modeling Transformation 1. Disruption is happening anyway, often without your knowing…
- 95. @jcaudron Disruption is real,deal with it! Disruption Modeling Transformation 2. There are methods to understand the impact and plan for the future
- 96. @jcaudron Disruption is real,deal with it! Disruption Modeling Transformation3. You can take transformation in your own hands, but you will have to start NOW, in order to stay in the drivers seat!
- 97. @jcaudron 4. You’ll needdigital leadership throughout the entire organization
- 98. @jcaudron 5. You willneed to embrace new culture, policies, rules, methodologies, technology, processes, attitude, …
- 99. @jcaudron 6. You’re nolonger too big to fail …
- 100. 7. you makeyour own choices!
- 101. So, what doesyour future look like? Thank you! jo.caudron@duvalunion.com @jcaudron 00 32 475 43 80 98
- 102. Digital Transformation Food &Retail February 2016 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98