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10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)
The document outlines key insights and strategies shared by Nick Vinckier at the Social Media Summit 2016, focusing on growth hacking, data-driven marketing, and innovative content strategies for 2017. It emphasizes the importance of understanding audiences, shifting budgets, collaborating with influencers, and reassessing social media strategies to achieve business goals. Additionally, it highlights the significance of purpose-driven marketing and the value of high-quality talent in the digital landscape.
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10 Things Every Marketer Should Do in 2017 (Social Media Summit 2016)
- 1. SOCIAL MEDIA SUMMIT 2016 @NickVinckier @DuvalUnionCnick.vinckier@duvalunion.com
- 2. @NICKVINCKIER DIGITAL @ DuvalUnion Consulting nickvinckier.be consultant @nickvinckier ‘storyteller’ Aalst :) nick.vinckier@duvalunion.com
- 3. 2016 @NickVinckier HAS BEEN AHELL OF A RIDE… 🚗
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- 11. THE 10 THINGS ALLOF YOU SHOULD DO IN 2017 … @NickVinckier
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- 14. @nickvinckier BEAT THE GAME INSTEADOF PLAYING IT
- 15. PSYCHOLOGIST Behaviour, Habits & Persuasion ANALYST Testing, Data & Analytics TECHIE Product, Development & Automation CREATIVE Digital Marketing, PR & Wild Ideas @nickvinckier TECH MARKETING UX CONVERSION OPTIMIZATION LEAN MKT.
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- 18. @nickvinckier LEAN EXPERIMENTS PRODUCT &MARKETING INFORMED BY DATA GROWTH ON ‘STEROÏDEN’ NOT ONLY FOR STARTUPS
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- 21. Forget vanity metrics likes, followers,app installs, registered accounts, …
- 22. … At anygiven time, there’s one metric you should care about above everything: The OMTM
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- 30. When in doubt, askyourself… WHY!?
- 31. A WILD POP-UP APPEARS SUBSCRIBE
- 32. WIN AWARD FOR BESTUX? CONVERSION?
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- 39. AWARENESS RESEARCH COMPARISONPURCHASE MUSIC & PLAYSLISTS CELEBRITY ENDORSEMENTS MEMES QUOTES PODCASTS INFOGRAPHICS GUIDES PHOTOS QUIZZES & SURVEYS BLOG POSTS ONLINE TOOLS ILLUSTRATIONS BRANDED VIDEOS GUEST BLOGS PRESS RELEASES TREND REPORTS COMPETITIONS ANIMATED VIDEOS GAMES TEMPLATES EBOOKS NEWSLETTER WIDGETS DEMO VIDEOS REPORTS & WHITEPAPERS INTERACTIVE DEMOS TESTIMONIALS SLIDE DECKS REVIEWS PRODUCT FEATURES WEBINARS CHECKLIST WORK EXAMPLES RATINGS CASE STUDIES CALCULATIONS DATA SHEET & PRICE GUIDE EMOTIONALRATIONAL
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- 42. 1. WE SHARE WHAT ADDRESSES ‘THE TRIBE’!
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- 44. New Alzheimer’s Treatment5 mio “We” OCD Radar Quiz 3.4 mio Me 100 Inspirational Quotes about Life 3 mio Me First Born Child Is Most Intelligent 2.8 mio Me “Donald Trump” 2.2 mio Them 27 Healthy Snacks 2.2 mio Me Bald Men are Sexier 2.1 mio Me Biased Strangers Judge Each Other on DNA 2.2 mio “We” Why Intelligent People are Messy 2 mio Me Women Need More Sleep Because of Bigger Brains 1.9 mio Me Top 10 Ab Exercises 1.9 mio Me Stanford Victim Letter 1.8 mio “We" Top shared content 2016 (source: BuzzSumo) 1.
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- 46. @NickVinckier BELONGING BEHAVIOUR BELIEFS Forgetthe concept of retirement! There is no need to wait. Want to live and earn more while working less? Read the book 2.
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- 50. @NickVinckier DO PEOPLE WANT TO HEAR THIS? DISPROPORTIONALLY?
- 51. @NickVinckier DO PEOPLE WANT TO HEAR THIS? DISPROPORTIONALLY?
- 52. @NickVinckier DO PEOPLE WANT TO HEAR THIS? DISPROPORTIONALLY?
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- 54. @NickVinckier .WHO GENERATES MOSTAWARENESS?
- 55. @NickVinckier .WHO GENERATES MOSTAWARENESS? - THE BEST CYCLER 🔑 - THE FIRST JUMPER 🔑. JUMP!
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- 57. @NickVinckier START WORKING WITHINFLUENCERS ARE CREATIVE HAVE SKILLS GENERATE REACH BECOME LOYAL WIN - WIN SITUATION
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- 60. @NickVinckier “WE ARE UNDERESTIMATING THE RECRUITMENT OFHIGH-END DIGITAL TALENTS THIS SHOULD BE OUR #1 PRIORITY”
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- 62. It’s 2017… Youdon’t generate real results… Isn’t it time to rethink your social strategy? @nickvinckier
- 63. BUSINESS OBJECTIVES MINDSET MEANSMANDATE SOCIAL OBJECTIVES TARGET AUDIENCE CONTENT CHANNELS SENDER FORM TACTICS @nickvinckier
- 64. BECOME A GROWTHHACKER @NickVinckier START WITH THE WHY SHIFT YOUR BUDGETS DIVERSIFY YOUR EFFORTS LOOK FOR PRINCIPLES GIVE DISPROPORTIONATE RELEVANCE GRAB FIRST MOVER ADVANTAGE WORK WITH INFLUENCERS RECRUIT REAL EXPERTS REASSESS YOUR STRATEGY
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- 66. SOCIAL MEDIA SUMMIT 2016 @NickVinckier @DuvalUnionCnick.vinckier@duvalunion.com